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Francesca D. Gervascio Franzen

Advisor at Raymond James Financial — Belton, TX

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

24 years

Location

Belton, TX 76513

Raymond James Financial logo

Raymond James Financial

Institution

Total advisors

6,485

Across 2,974 offices

Clients per advisor

76 Low

Avg AUM per client

$700,796 Very High

HNW client ratio

19% Typical

About

Francesca Gervascio Franzen is a CFP® with 24 years of experience in the financial services industry. She has worked at Raymond James Financial Services Advisors, Inc. since 2018 and previously held positions at BBVA Wealth Solutions Inc., BBVA Securities Inc., and Compass Bank. Outside of her advisory role, she is an author of a book on financial literacy. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, corporations, and institutional clients. The firm offers tailored, non-discretionary planning and uses analytical tools to support client goals, with an uncommon affiliation to a municipal advisor and targeted advisory programs.

Client services

Based on Raymond James Financial

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Hourly & fixed rate consultations

Expertise

Based on Raymond James Financial

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance

Occupation focus

Based on Raymond James Financial

Founder/Business Owner Executive

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Fee options

Fixed

Fixed (flat) dollar fees for planning services offered.

Commissions

Commissions may be charged for transaction-related services through affiliated broker-dealer RJFS; also receive commissions as insurance agent for insurance services.

Project-based

Hourly fees for planning and/or investment consultation services generally up to $400 per hour.

Other

Fee-only: Hourly fees up to $400 per hour; fixed (flat) dollar fees also offered; percentage of assets under advisement fees not to exceed 2.25% annually for investment consulting services; fees negotiable.

Location

See office

Belton, TX

204 N. Penelope Street, Suite A

Belton TX 76513

Advisors at this office

5

Most active in

Texas

Work history

24 years of industry experience

RAYMOND James FINANCIAL SERVICES ADVISORS, INC.

2018 - Present • 8 years

Belton, TX

Raymond James Financial Services, inc.

2018 - Present • 8 years

Belton, TX

Bbva Wealth Solutions Inc.

2013 - 2018 • 5 years

Belton, TX

BBVA Securities Inc.

2013 - 2018 • 5 years

Belton, TX

Compass Bank

2013 - 2018 • 5 years

Birmingham, AL

USAA Financial Planning Services

2010 - 2013 • 3 years

San Antonio, TX

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Thomas C

CFP®

Temple, TX

Whisper Wealth Advisors LLC

Thomas Cooper is a CFP® and the principal of Whisper Wealth Advisors LLC with two years of experience in financial advising. He previously worked at Maxwell Locke & Ritter LLP for seven years and owns an accounting firm, Thomas Cooper CPA PLLC. Whisper Wealth Advisors LLC provides discretionary investment management and financial planning services, employing a combination of passive and active strategies focused on asset allocation. The firm uses both direct management and third-party model portfolios and offers flexible billing options including percentage-of-assets fees and project-based planning.

Business ownership considerations
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Paul D

CFP®, Series 63, Series 65

Harker Heights, TX

De Rosa Asset Management, LLC

Paul De Rosa is a CFP® with 38 years of experience in the financial industry. He is the sole advisor at De Rosa Asset Management, LLC, an independent firm he has led since 2024. His prior experience includes ten years at Gateway Advisory, LLC and fourteen years at Merrill. De Rosa Asset Management provides discretionary investment management to individuals, trusts, estates, corporations, and other business entities, managing approximately $50 million in assets. The firm uses a dynamic, model-driven approach focused on ETFs, including Buffer ETFs, and applies technical analysis to adjust equity exposure and cash holdings.

Active portfolio management Passive / index investing Retirement income strategy
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Michael K

Series 63, Series 65

Belton, TX

Burr Financial Services, LLC

Michael Killeen is a financial advisor with Burr Financial Services, LLC in Belton, TX, holding Series 63 and Series 65 licenses and bringing 35 years of industry experience. He previously worked at Independent Financial Group for ten years before joining Burr Financial Services in 2022. Outside of advisory services, he is an insurance agent offering life and long-term care insurance through Trumark Insurance Services. Burr Financial Services provides investment advisory and financial planning to individuals, high-net-worth clients, trusts, and estates. The firm employs a multi-method investment process and offers tailored portfolios incorporating both long- and short-term strategies, alongside services such as retirement, trust and estate, tax integration, education, and insurance planning.

General retirement planning General tax planning Charitable giving & philanthropy Cash flow / budgeting
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Samantha V

CFP®, Series 63

Salado, TX

The Personal Wealth Coach

Samantha Varacalli is a CFP® certificant affiliated with The Personal Wealth Coach in Salado, TX. She has less than one year of industry experience and has held roles at Northwestern Mutual Wealth Management Company and other firms since 2024. The Personal Wealth Coach serves individuals, families, trusts, foundations, and employer-sponsored retirement plans, providing investment portfolio design, discretionary portfolio management, and limited financial planning. The firm employs a Modern Portfolio Theory-based investment approach emphasizing strategic asset allocation and fund selection guided by Morningstar ratings and management criteria.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting
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Jeffrey M

CFP®, Series 63

Salado, TX

The Personal Wealth Coach

Jeffrey Mcclure is a CFP® with 34 years of industry experience, currently serving as an advisor at The Personal Wealth Coach since 2007. He holds a Series 63 license and works from Salado, TX. The Personal Wealth Coach advises individuals, families, trusts, foundations, and employer-sponsored retirement accounts, providing investment portfolio design and discretionary portfolio management alongside limited personal financial and business planning. The firm’s investment approach is grounded in Modern Portfolio Theory, focusing on strategic asset allocation and disciplined fund selection, with an emphasis on value and mid-cap exposures.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting
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Jacob M

Series 63, Series 65

Salado, TX

The Personal Wealth Coach

Jacob Mcclure is a financial advisor with The Personal Wealth Coach, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. He has been with The Personal Wealth Coach since 2007. Outside of advising, he owns a sole proprietorship involved in artwork and serves as chairman of the board for Salado Montessori Inc., a nonprofit educational institution. The Personal Wealth Coach advises individuals, families, trusts, foundations, and employer-sponsored retirement accounts, providing investment portfolio design, discretionary portfolio management, and limited financial and business planning. The firm’s investment approach is based on Modern Portfolio Theory, focusing on strategic asset allocation across multiple asset classes and using Morningstar criteria for fund selection.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting
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