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Frank Friedler III

Advisor at freeGulliver, LLC — Santa Rosa Beach, FL

Updated today

Credentials

ChFC®, Series 63

Experience

19 years

Location

Santa Rosa Beach, FL

freeGulliver, LLC logo

freeGulliver, LLC

Team

Total advisors

5

Across 4 offices

Clients per advisor

34 Low

Avg AUM per client

$3,102,495 Very High

HNW client ratio

51% High

About

Frank Friedler III is a ChFC® with 19 years of industry experience, currently serving at freeGulliver, LLC. He has been involved with FreeGulliver since 2001 and with Friedler Group, LLC since 1996. Outside of his advisory role, Mr. Friedler is a board member of Helpful Hound, LLC, a company that develops and operates food courts nationwide, and participates in managing multiple investment-related entities and technology ventures. FreeGulliver provides investment advisory and financial planning services to individuals, private pooled investment vehicles, pension and profit-sharing plans, and family offices. The firm offers discretionary and non-discretionary portfolio management, acts as manager and administrator for multiple private funds, and employs model portfolios tailored to client objectives, risk tolerance, and liquidity needs.

Client services

Based on freeGulliver, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals
Concierge services; bill-paying services; management consulting; executive compensation consulting

Expertise

Based on freeGulliver, LLC

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Annuities

Occupation focus

Based on freeGulliver, LLC

Founder/Business Owner

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Fee options

Fixed

Fixed fee for financial planning and consulting services generally ranging from $1,000 to $25,000; fixed fee for family office and wealth planning services starting at $100,000.

Percentage

Below $1,000,000 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001 - $25,000,000: 0.50% Above $25,000,000+: 0.30% Tracked Assets Only+: 0.10%

Commissions

Commission-based compensation earned from selling insurance products; commissions are separate and in addition to advisory fees.

Performance-based

Performance-based fees charged to "qualified clients" based on net new profits, generally with high water mark; applicable primarily to certain private pooled investment funds and qualified clients (net worth > $2,200,000 or managing at least $1,100,000).

Other

Account minimum: $1,000,000 Fee-only: Fixed fee between $1,000 and $25,000 for financial planning and consulting services; fixed fee starting at $100,000 for family office and wealth planning services; pension consulting fee 0.10% to 1.00% of assets; additional $1,500/year for pension clients with assets under $300,000.

Location

See office

Santa Rosa Beach, FL

Santa Rosa Beach FL

Advisors at this office

1

Most active in

California · Colorado · Florida · Louisiana · New York · Texas

Work history

19 years of industry experience

FreeGulliver

2001 - Present • 25 years

New Orleans, LA

Friedler Group, LLC

1996 - Present • 30 years

New Orleans, LA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Charles B

Series 63, Series 65

Santa Rosa Beach, FL

Bay Hill Capital Management USA, LLC

Charles Burns is a financial advisor at Bay Hill Capital Management USA, LLC with 29 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Triad Advisors, Inc. and Berkeley Capital Partners, LLC prior to joining Bay Hill Capital Management in 2017. Bay Hill Capital Management USA, LLC provides financial planning and discretionary asset management to individuals, high-net-worth clients, and charitable organizations. The firm uses a combination of fundamental, technical, charting, and cyclical analysis to guide investment decisions, offering strategies ranging from long-term holdings to active trading, including options and futures.

General tax planning Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies
user avatar

Murray H

Series 63, Series 66

Freeport, FL

Hornsby Asset Management, LLC

Murray Hornsby is the sole advisor at Hornsby Asset Management, LLC, an independent firm based in Freeport, Florida. He holds Series 63 and Series 66 licenses and has 12 years of industry experience. Outside of his advisory work, he co-owns a classic car rental business with his wife, which operates through a national platform. Hornsby Asset Management provides fee-based, discretionary investment advisory services to individuals, trusts, estates, and charitable organizations. The firm manages approximately $9.26 million across about 80 accounts, employing a custom portfolio management approach that integrates tactical, technical, fundamental, and cyclical analysis with both long- and short-term trading strategies.

Active portfolio management
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Joshua S

Series 66

Niceville, FL

Future Path Financial Planning

Joshua Scannell is a financial advisor at Future Path Financial Planning with one year of industry experience. He holds a Series 66 designation and has worked at firms including Legacy Growth Wealth Management LLC, Eagle Strategies LLC, and NYLIFE Securities LLC. Joshua's background includes roles outside finance, such as positions at the University of West Florida and SunQuest Cruises. Future Path Financial Planning serves individuals and high-net-worth clients with investment management, financial planning services, and specialized real estate transition and Section 1031 exchange planning. The firm uses a blend of passive and active strategies guided by Modern Portfolio Theory and offers clients discretionary trading authority with the option to set written investment restrictions.

Real estate investing Retirement withdrawal strategies Cash flow / budgeting Business exit / sale strategy General estate planning guidance
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Connor G

Series 66

Panama City Beach, FL

Graham Wealth Management LLC

Connor Graham is a financial advisor at Graham Wealth Management LLC in Panama City Beach, FL, with four years of industry experience. He holds a Series 66 designation and has previously worked at Ameriprise and Edward Jones Investments. Outside of advising, he provides online tutoring and serves as an umpire for local baseball and softball leagues. Graham Wealth Management LLC offers portfolio management and financial planning services primarily to individual and high-net-worth clients, focusing on IPS-driven strategies that incorporate fundamental analysis, modern portfolio theory, and technical analysis. The firm operates on a primarily non-discretionary basis and utilizes margin and options trading strategies.

Options & derivatives strategies Annuities Real estate investing
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Ryan S

Series 65

Niceville, FL

Vector Check Financial Planning

Ryan Suttlemyre is the principal advisor at Vector Check Financial Planning in Niceville, FL. He holds a Series 65 designation and has experience in the U.S. Air Force spanning 27 years, followed by a career with United Parcel Service. He founded Vector Check Financial Planning in 2026. Vector Check Financial Planning offers project-based, fee-only financial planning services to individuals and high-net-worth clients. The firm focuses on limited-scope, one-time engagements covering areas such as retirement, tax, estate, and business planning, without providing ongoing investment management or custody services.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Airline Pilot Military & Veterans

Brian O

CFP®, EA

Niceville, FL

Winged Wealth Management and Financial Planning

Brian “ALF” O’Neill is a native of Overland Park, KS. After graduating from the Catholic University of America in Washington, D.C. with a BSE in computer engineering, he attended pilot training at Vance AFB then served F-16 assignments at Shaw AFB, Eglin AFB, Kunsan AB and Nellis AFB as an F-16 Weapons School instructor. He then transitioned to the F-35 in 2012, commanding an operational test squadron at Edwards AFB, CA. He earned three masters degrees through his military career and served as the military assistant to the Under Secretary of Defense for Policy before finishing his career as an F-35 group commander at Eglin AFB, Florida. Brian spent 23 years in the Air Force, much of it helping military families navigate personal finance challenges. He found his passion for personal finance as he facilitated Financial Peace University. He went on to complete his CFP requirements and started his own financial planning firm. Brian is married with two beautiful, talented daughters. He is an avid reader and triathlete and dreams of soon finding time to home brew again. Read Brian's blog here: https://www.wingedwealth.com/insights/

General retirement planning Tax strategies for small businesses Cash flow / budgeting College savings (529s, UTMA, etc.) Airline Pilot Military & Veterans Government Employee Gen X (Born 1965-1980)
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