Gilbert Serna
Advisor at Principal Advised Services — El Paso, TX
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 66, Series 63
Experience Industry experience
1 year
Location
El Paso, TX
Principal Advised Services
Multi-team
Gilbert Serna is a financial advisor at Principal Advised Services in El Paso, TX, holding Series 66 and Series 63 credentials with one year of industry experience. His prior roles include positions at Principal Bank, Principal Securities, Inc., Principal Life Insurance Company, PFS Investments Inc, and Primerica Financial Services. Before entering the financial industry, he worked at WalMart Stores Inc for 24 years. Principal Advised Services primarily serves retirement plan participants and retail IRA clients, providing both non-discretionary and discretionary investment advice through services such as the SimpleInvest wrap-fee program. The firm integrates third-party and proprietary investment models and benefits from its membership in the Principal Financial Group family, offering access to affiliated products and operational resources.
Based on Principal Advised Services
Financial planning services subscription fee of $385 annually or $35 monthly, with possible promotional pricing including free offers
Account minimum: $5,000 minimum initial investment and $1,000 minimum balance per account for SimpleInvest
El Paso, TX
El Paso TX
Advisors at this office
1
Iowa · Texas
1 year of industry experience
Principal Bank
2026 - Present • 1 year
Des Moines, IA
Principal Advised Services
2026 - Present • 1 year
El Paso, TX
Principal Securities, Inc.
2025 - Present • 1 year
Des Moines, IA
Principal Life Insurance Company
2025 - Present • 1 year
Des Moines, IA
PFS Investments Inc
2024 - 2025 • 1 year
El Paso, TX
Primerica Financial Services
2023 - 2025 • 2 years
El Paso, TX
WalMart Stores Inc
2001 - 2025 • 24 years
El Paso, TX
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
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