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Harley Nicole King

Advisor at Pure Financial Advisors, LLC — Gulf Breeze, FL

Updated today

Credentials

CFP®

Experience

1 year

Location

Gulf Breeze, FL

Pure Financial Advisors, LLC logo

Pure Financial Advisors, LLC

Multi-team

Total advisors

90

Across 13 offices

Clients per advisor

83 High

Avg AUM per client

$1,471,853 High

HNW client ratio

48% Very High

About

Harley King is a CFP® professional with two years of experience in financial advising, currently with Pure Financial Advisors, LLC. Prior to this role, he worked at Symphony Financial Planning and has a background that includes positions at UC Davis Health Cancer Center and Centura Health. Pure Financial Advisors, LLC is a multi-team registered investment adviser managing approximately $11 billion in assets for individual and high-net-worth clients. The firm employs a financial-planning-centered approach using academic frameworks and offers a range of services including comprehensive planning, discretionary portfolio management, and specialized solutions such as pension consulting and donor-advised fund management.

Client services

Based on Pure Financial Advisors, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Pure Financial Advisors, LLC

Retirement withdrawal strategies Options & derivatives strategies Tax-loss harvesting ESG / Sustainable investing

Occupation focus

Based on Pure Financial Advisors, LLC

Founder/Business Owner Retired Executive

Demographic focus

Based on Pure Financial Advisors, LLC

Mid-Career Professionals Approaching retirement

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Fee options

Fixed

Flat fees for comprehensive financial planning (e.g., Foundation Financial Plan) quoted in advance.

Percentage

$0 - $350,000: 1.60% annually $350,001 - $500,000: 1.25% annually $500,001 - $750,000: 1.00% annually $750,001 - $1,000,000: 0.90% annually $1,000,001 - $2,000,000: 0.85% annually $2,000,001 - $3,000,000: 0.80% annually $3,000,001 - $4,000,000: 0.75% annually $4,000,001 - $5,000,000: 0.70% annually $5,000,001 - $10,000,000: 0.50% annually $10,000,001+: Negotiable

Project-based

$275 per hour for prorated financial planning time if terminated after five days.

Other

Fee-only: Financial planning fees typically range from $1,000 to over $5,000 on a flat fee basis; negotiated fees vary by complexity.

Location

See office

Gulf Breeze, FL

Gulf Breeze FL

Advisors at this office

1

Most active in

Florida

Work history

1 year of industry experience

Pure Financial Advisors, LLC

2024 - Present • 2 years

Northbrook, IL

Symphony Financial Planning

2022 - 2024 • 2 years

Davis, CA

UC Davis Health Cancer Center

2019 - 2022 • 3 years

Sacramento, CA

Unemployed

2019 - 2019 • 1 year

Plumas Lake, CA

Centura Health

2017 - 2018 • 1 year

Colorado Springs, CO

CVS Pharmacy

2016 - 2017 • 1 year

Colorado Springs, CO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Rebecca N

CFP®, Series 66

Pensacola, FL

Financial Journey LLC

Rebecca Newton is a CFP® and Series 66 credentialed advisor with 21 years of industry experience. She is the principal of Financial Journey LLC, where she has worked since 2020. Prior to that, she was with Concord Wealth Partners for three years and Financial Strategies Group for ten years. In addition to her advisory work, she is the founder of Financial Journey Courses LLC, which provides educational content, and she serves as a seasonal tax lead supporting tax preparation with Intuit Inc. Financial Journey LLC serves individual and high-net-worth clients with tailored investment management and a range of financial planning services, including project-based and ongoing comprehensive planning. The firm uses a Modern Portfolio Theory-based approach primarily implemented through passive vehicles, supplemented by fundamental, technical, and cyclical analysis, and incorporates tax-aware and goal-based portfolio reviews.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Tax strategies for small businesses
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Gordon L

Series 63, Series 65

Pensacola, FL

Koi Portfolio Management, LLC

Gordon Lacquement is the principal of Koi Portfolio Management, LLC in Pensacola, FL, with 28 years of industry experience. He holds Series 63 and Series 65 credentials and previously worked for UBS Financial Services for 15 years before founding his independent firm in 2020. Koi Portfolio Management provides wealth management and discretionary investment management to individuals, high-net-worth clients, trusts, and estates. The firm uses both fundamental and technical analysis to build customized portfolios employing a long-term strategy with flexibility for shorter-term trading, including ETFs, mutual funds, equities, bonds, and options strategies, managing approximately $63 million in discretionary assets.

Active portfolio management Tax-loss harvesting Private / alternative investments
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David R

Series 63, Series 65

Gulf Breeze, FL

Plan For Your Goals, LLC

David Roberts is a financial advisor at Plan For Your Goals, LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses. Prior to his current role, he worked at Cambridge Investment Research Advisors and Cambridge Investment Research, Inc. Plan For Your Goals, LLC provides portfolio management and financial planning services to individuals and high-net-worth clients, including a paid financial education and coaching program through a Skool community. The firm primarily operates on a non-discretionary advisory model and uses modern portfolio theory in constructing Investment Policy Statements and conducting quarterly account reviews.

Wealth management College savings (529s, UTMA, etc.)
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Wayne P

Series 65, Series 63

Gulf Breeze, FL

Tip Top Financial Advisors

Wayne Phillips is a financial advisor at Tip Top Financial Advisors with 11 years of industry experience. He holds Series 65 and Series 63 licenses and previously worked at Primerica Advisors and Primerica Financial Services. He has also operated Tip Top LLC since 2007. Tip Top Financial Advisors serves individual U.S. citizens and lawful permanent residents through a wrap-fee investment management program called the Life Investment Platform, offering both discretionary portfolio management and standalone financial planning services. The firm uses models created by unaffiliated asset managers and focuses on a small retail client base.

Tax-loss harvesting Income planning
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Leon D

Series 66

Pensacola, FL

DNA Wealth Management LLC

Leon Dulion is a financial advisor with DNA Wealth Management LLC in Pensacola, FL. He holds a Series 66 designation and has 11 years of industry experience, including six years at Edward Jones before founding his current firm in 2020. Dulion is involved in several non-investment activities, including ownership of a nonprofit organization, Altruist Properties, Inc., and participation in the Notre Dame Alumni Club of Pensacola. DNA Wealth Management provides investment management, financial planning, and defined-contribution plan participant account management. The firm serves individuals, high-net-worth clients, families, and small businesses, utilizing a client-specific approach that integrates Modern Portfolio Theory with various analytical methods to build diversified portfolios.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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James H

Series 65

Pensacola, FL

Vitesse One Wealth LLC

James Harrison is the sole advisor and managing member of Vitesse One Wealth LLC in Pensacola, FL. He holds a Series 65 designation and has one year of experience in financial advising. Prior to founding Vitesse One Wealth, he has worked with United Air Lines since 2007 as an airline transport pilot. Vitesse One Wealth provides tailored investment management and comprehensive financial planning primarily for individual and high-net-worth clients. The firm’s approach is based on Modern Portfolio Theory, using mainly passive management with index mutual funds and ETFs, alongside asset allocation, periodic rebalancing, and selective active strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Tax strategies for small businesses General retirement planning Retirement withdrawal strategies Airline Pilot
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