Heath Hanich is a Senior Financial Advisor at Merrill Lynch Wealth Management. He has built a practice focused on helping individuals, families, and businesses preserve, grow, and transition their wealth through personalized strategies aligned with their long-term goals. His advisory approach emphasizes trust, clarity, and tailored planning, guiding clients through various stages of life with confidence.
With over two decades of experience in financial services, Heath began his career in 1999 as a part-time teller with Wells Fargo. While working full time, he earned an associate's degree from Bakersfield College followed by a Bachelor's Degree in Business Finance from Fresno Pacific University. He has held various leadership roles at Wells Fargo and also joined Wachovia, where he earned his FINRA registrations and supported clients across California. Approximately twelve years ago, Heath and his family relocated to Santa Cruz, where he achieved his goal of becoming a Financial Advisor and established a successful practice.
Heath specializes in comprehensive wealth management, retirement planning, and investment strategies tailored to each client's unique needs. He holds the Personal Investment Advisor (PIA) designation. Heath resides in Santa Cruz, California with his wife Heidi and their daughter. Outside of his professional responsibilities, he stays active in the local community and contributes through his involvement with the Rotary Club of Santa Clara.