user avatar

Heath William Sorenson

Advisor at Associated Investment Services, Inc. — Rockford, IL

Updated today

Credentials

CFP®, Series 65, Series 63

Experience

21 years

Location

Rockford, IL 61103

Associated Investment Services, Inc. logo

Associated Investment Services, Inc.

Multi-team

Total advisors

42

Across 28 offices

Clients per advisor

91 High

Avg AUM per client

$303,096 Low

HNW client ratio

15% Typical

About

Heath Sorenson is a CFP® with 21 years of industry experience, currently with Associated Investment Services, Inc. He has held roles at several firms including Midland Wealth Advisors, Raymond James Financial, and CedarPoint Investment Advisors. Sorenson is also affiliated with Associated Trust Company. Associated Investment Services, Inc. provides advisory and brokerage services to individual investors, small corporations, trusts, estates, and charitable institutions. The firm offers model portfolios and separately managed account programs through third-party managers and its affiliate Kellogg Asset Management, delivering services primarily on a non-discretionary basis.

Client services

Based on Associated Investment Services, Inc.

Financial planning Portfolio management Selection of other advisers Mutual fund wrap

Expertise

Based on Associated Investment Services, Inc.

Tax-loss harvesting Passive / index investing Active portfolio management Factor investing / smart beta

Occupation focus

Based on Associated Investment Services, Inc.

Retired Founder/Business Owner

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $175,000: 1.42% to 1.81% $175,001 - $250,000: 1.32% to 1.71% $250,001 - $350,000: 1.29% to 1.68% $350,001 - $500,000: 1.24% to 1.63% $500,001 - $750,000: 1.23% to 1.61% $750,001 - $1,000,000: 1.08% to 1.46% $1,000,001 - $1,500,000: 1.08% to 1.42% $1,500,001 - $2,000,000: 0.95% to 1.29% $2,000,001 - $5,000,000: 0.95% to 1.28% $5,000,001+: 0.63% to 0.93%

Commissions

Received as a broker-dealer on separate brokerage/insurance accounts; commissions and sales charges apply

Other

Account minimum: $5,000 Minimum fee: Firm fee component minimum annual fee ranges from $0 to $150; custody fee component minimum annual fee ranges from $0 to $100, varies by program

Location

See office

Rockford, IL

612 N Main St

Rockford IL 61103

Advisors at this office

1

Most active in

Illinois

Work history

21 years of industry experience

Associated Investment Services, Inc.

2025 - Present • 1 year

Green Bay, WI

Associated Trust Company

2024 - Present • 2 years

Rockford, IL

Lasalle St Securities, L.L.C.

2023 - 2024 • 1 year

Effingham, IL

Midland Wealth Advisors, LLC

2023 - 2024 • 1 year

Effingham, IL

Raymond James Financial

2022 - 2023 • 1 year

Effingham, IL

Raymond James Financial Services, Inc

2022 - 2023 • 1 year

Effingham, IL

CedarPoint Investment Advisors, Inc.

2017 - 2022 • 5 years

Delafield, WI

Midland Trust Company

2017 - 2024 • 7 years

Effingham, IL

Raymond James Financial Services Advisors INC.

2015 - 2017 • 2 years

Rockford, IL

Raymond james Financial Services, Inc

2011 - 2017 • 6 years

Effingham, IL

Midland States Bank

2010 - 2024 • 14 years

Effingham, IL

Midland Wealth Management

2010 - 2024 • 14 years

Effingham, IL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Donna Q

CFP®, Series 63, Series 65

Loves Park, IL

Quam Wealth Advisory Group LLC

Donna Quam is a CFP® professional with 28 years of industry experience, currently serving as the principal of Quam Wealth Advisory Group LLC since 2010. She is also a licensed insurance agent representing multiple companies, offering clients a range of insurance products including life, disability, long-term care, homeowners, auto, and Medicare supplements. Quam Wealth Advisory Group provides asset management and financial planning services to individuals, trusts, retirement plans, tax-exempt organizations, and other entities. The firm employs a portfolio approach utilizing mutual funds, ETFs, and individual securities, with a focus on non-discretionary accounts and offers both asset-based advisory services and standalone financial planning engagements.

Active portfolio management Options & derivatives strategies Concentrated stock management Wealth management
user avatar

Nathan H

Series 65

Davis Junction, IL

Haas Trade Advisors LLC

Nathan Haas is the principal of Haas Trade Advisors LLC, holding a Series 65 designation with one year of industry experience. His prior roles include positions at Primerica Advisors and Primerica Financial Services, as well as service in both the Tennessee and Illinois Army National Guards. Haas also operates a separate financial-coaching business alongside his advisory work. Haas Trade Advisors LLC provides financial planning and consulting services to individual clients, focusing on budgeting, cash flow, risk management, and long-term asset allocation. The firm emphasizes a fundamental analysis approach with a buy-and-hold strategy, delivering advice primarily through virtual meetings and an online portal without acting as a discretionary manager.

General retirement planning Income planning College savings (529s, UTMA, etc.) General estate planning guidance
user avatar

Barbara L

Series 63, Series 65

Rockford, IL

Pathfinder Advisory, Inc.

Barbara Lane is a financial advisor at Pathfinder Advisory, Inc. in Rockford, IL, holding Series 63 and Series 65 licenses with 16 years of industry experience. She has been with Pathfinder Advisory since 2011 and also has experience at Sr. Capital Management dating back to 2005. Pathfinder Advisory, Inc. provides financial planning and asset management to individuals, business entities, trusts, estates, and charitable organizations. The firm uses strategic asset allocation and diversified portfolios tailored to client objectives, incorporating investor education and financial coaching as part of its services.

General retirement planning Social Security optimization General tax planning Wealth management
user avatar

Jeffrey D

Series 63, Series 65

Loves Park, IL

DiBenedetto & Associates Ltd

Jeffrey Dibenedetto is a financial advisor at DiBenedetto & Associates Ltd with 9 years of industry experience. He holds Series 63 and Series 65 licenses and has been with the firm since 2004. DiBenedetto & Associates Ltd provides discretionary investment advisory and supervisory services to individuals, family trusts, charitable foundations, business entities, and retirement plans. The firm employs a long-term, buy-and-hold investment approach with customized, diversified asset allocations, combining actively managed mutual funds with individual stocks, bonds, CDs, and REITs.

Long-term care insurance Life insurance needs analysis Annuities
user avatar

Timothy K

ChFC®, Series 63, Series 65

Rockford, IL

Midwest Financial Associates, Inc.

Timothy Knauf is a ChFC®-designated financial advisor with Midwest Financial Associates, Inc., bringing 36 years of industry experience. He has held positions at AO Risk Consultants, LLC, Arthur J. Gallagher & Co., and Williams-Manny, Inc. Outside of his advisory role, he is a shareholder in The Pension Specialists, Ltd., which provides 401(k) plan administration services. Midwest Financial Associates manages approximately $124 million for around 286 clients, offering discretionary portfolio management and financial planning to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs customized portfolios using a mix of mutual funds, equities, fixed income, annuities, and structured products, making portfolio decisions on a discretionary basis aligned with clients’ risk tolerances and financial goals.

General retirement planning Income planning Annuities Wealth management
user avatar

Alex D

Series 63, Series 65

Rockford, IL

DiBenedetto & Associates Ltd

Alex Dibenedetto is a financial advisor at DiBenedetto & Associates Ltd with 24 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Fox & Henry, Inc. since 1998. DiBenedetto & Associates Ltd provides discretionary investment advisory and supervisory services to individuals, family trusts, charitable foundations, business entities, and retirement plans, managing over $312 million in assets across approximately 318 client relationships. The firm employs a long-term, buy-and-hold investment approach with customized diversified asset allocations and integrates independent insurance brokerage services excluding commission-based insurance products from assets under management.

Long-term care insurance Life insurance needs analysis Annuities
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")