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Heather Dawn Croke

Advisor at Cetera — Hibbing, MN

Updated today

Credentials

CFP®, Series 66

Experience

23 years

Location

Hibbing, MN 55746

Cetera logo

Cetera

Institution

Total advisors

10,171

Across 5,095 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Heather Croke is a CFP® with 23 years of industry experience, currently serving as a financial advisor at Cetera. Her prior experience includes roles at Commonwealth Financial Network, Ryan Financial Group, Valmark Securities, and Boulay Financial Advisors. She is also associated with Heather's Humpomeno LLC dba Ryan Financial Group. Cetera Investment Advisers LLC is an SEC-registered adviser that supports a large nationwide network of independent advisors, serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with various program options and custodial relationships.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Hibbing, MN

302 E Howard Street Suite 113

Hibbing MN 55746

Advisors at this office

4

Most active in

Minnesota

Work history

23 years of industry experience

Cetera

2026 - Present • 1 year

Schaumburg, IL

RFG

2024 - Present • 2 years

Hibbing, MN

Commonwealth Financial Network

2024 - 2026 • 2 years

Waltham, MA

Ryan Financial Group

2024 - 2026 • 2 years

White Bear Lake, MN

Heather's Humpomeno LLC dba Ryan Financial Group

2024 - Present • 2 years

Lakeville, MN

Bfa Holdings, Llc

2022 - 2024 • 2 years

Minneapolis, MN

Valmark Securities, inc.

2015 - 2018 • 3 years

Akron, OH

Boulay Financial Advisors, LLC

2008 - 2023 • 15 years

Eden Prairie, MN

Boulay, PLLP

1998 - 2024 • 26 years

Minneapolis, MN

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Lawrence M

CFA®, Series 63, Series 65

Hibbing, MN

Red Rock Capital Advisors, LLC

Lawrence McGuire is a CFA® charterholder with 24 years of industry experience, serving as the sole advisor at Red Rock Capital Advisors, LLC since 2002. He holds Series 63 and Series 65 licenses and is based in Hibbing, MN. Red Rock Capital Advisors provides discretionary portfolio management, financial planning, and advisory consulting primarily for individual clients, managing approximately $12.7 million across about 17 clients. The firm employs both fundamental and technical analysis with a mix of long-term and short-term investment strategies, and requires clients to use Charles Schwab for custody and execution.

General retirement planning Income planning
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Shawn L

Series 65

Chisholm, MN

Gradient Advisors, LLC

Shawn Lappi is a financial advisor at Gradient Advisors, LLC with two years of industry experience. He holds a Series 65 designation and has served as an owner and investment advisor representative at Tri-Sure Financial since 2009. Outside of his advisory role, he owns a landscaping business and performs with a music entertainment group. Gradient Advisors, LLC provides investment management, financial planning, and consulting services to a diverse client base including individuals, retirement plans, and charitable organizations. The firm operates primarily through third-party money managers and investment advisor representatives, using a largely non-discretionary model that focuses on client approval for transactions and incorporates fundamental, technical, and cyclical analysis in portfolio management.

Retirement income strategy General tax planning
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Kevin R

Series 63, Series 66, Series 65

Hibbing, MN

Lifemark Securities Corp.

Kevin Roche Jr. is a financial advisor with Lifemark Securities Corp. in Hibbing, MN, holding Series 63, 65, and 66 licenses and 21 years of industry experience. He has been with Lifemark Securities since 2018 and previously worked at Foresters Equity Services, Inc. He is also involved with Roche Financial Education and Strategies Inc. and Bridge Financial Services Group, both providing life, health, disability, LTC, and fixed annuity products. Additionally, he works part-time in furniture sales at Slumberland Furniture. Lifemark Securities Corp. provides fee-based investment advisory and financial planning services primarily to individual investors and retirement plan sponsors, offering programs like Unified Managed Accounts and Separately Managed Accounts. The firm delivers suitability-driven advice with periodic reviews and maintains custody through third-party custodians.

Annuities Retirement plans for business owners (SEP, solo 401k) Wealth management
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Gary O

Series 66

Hibbing, MN

Creative Financial Designs, Inc.

Gary Oie is a financial advisor at Creative Financial Designs, Inc. with 17 years of industry experience. He holds a Series 66 designation and has worked at firms including Securities America Advisors and OSAIC. Outside of his advisory role, he serves on the boards of two nonprofit organizations: Veterans Community Thrift Store and Security State Bank Foundation. Creative Financial Designs serves individual, charitable, corporate, and retirement plan clients with a range of investment management and financial planning services. The firm employs a diversified investment approach that includes model portfolios, adviser-directed management, and Biblical Responsible Investing strategies.

ESG / Sustainable investing Options & derivatives strategies Religious/faith focused
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Terry G

Series 66

Hibbing, MN

LPL Financial

Terry Gries is a financial advisor with LPL Financial based in Hibbing, MN, holding a Series 66 credential and 18 years of industry experience. He has worked at Riverwood Bank and LPL Financial since 2019 and previously held positions at Wachovia Securities and The Oak Ridge Financial Services Group, Inc. Outside of his advisory role, he is involved as an insurance broker with In Source. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers financial planning, model portfolios, third-party asset management, and institutional platforms, providing advisors with a range of discretionary and non-discretionary investment strategies supported by research and technology tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Ryan W

Series 66

Hibbing, MN

Cetera

Ryan Wahlund is a financial advisor with Cetera who holds a Series 66 designation and has eight years of industry experience. He has worked at Commonwealth Financial Network and Lincoln Financial Advisors, and he currently operates two financial services businesses: Wahlund Financial, which he owns, and Ryan Financial Group, where he provides retirement plan advisory services for defined contribution plans. Based in Hibbing, MN, he has been with Cetera since 2026. Cetera Investment Advisers LLC is an SEC-registered firm that serves individuals, employer-sponsored retirement plans, corporate, charitable, and institutional clients. It offers portfolio management, financial planning, ERISA retirement services, and access to a range of third-party money managers through a multi-manager platform.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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