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Heather Elaine Franklin

Advisor at Sequent Planning, LLC — Leesburg, FL

Updated today

Credentials

Series 65

Experience

4 years

Location

Leesburg, FL 34484

Sequent Planning, LLC logo

Sequent Planning, LLC

Multi-team

Total advisors

103

Across 75 offices

Clients per advisor

58 Typical

Avg AUM per client

$98,000 Very Low

HNW client ratio

1% Very Low

About

Heather Franklin is a Series 65-licensed financial advisor with Sequent Planning, LLC, bringing four years of industry experience. She has worked at Sequent Planning since 2022 and previously was affiliated with American Retirement Specialist, LLC. Outside of advisory services, she also works as an insurance agent offering insurance products to clients. Sequent Planning, LLC, operating as Futurity First Wealth Management, is an SEC-registered adviser serving individuals, retirement plan sponsors, businesses, endowments, and nonprofits. The firm employs a structured risk framework and delivers services through a network of independent advisers using a mix of firm-developed models, third-party managers, and customized allocations.

Client services

Based on Sequent Planning, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Sequent Planning, LLC

Retirement income strategy Roth conversion strategy Equity compensation tax strategy Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies

Occupation focus

Based on Sequent Planning, LLC

Founder/Business Owner Executive

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Fee options

Fixed

Fixed financial planning fees, minimum $500 (limited) to $1,000 (comprehensive), maximum $5,000

Percentage

$0+: up to 1.75% annually (negotiable, varies by IAR and client) $0 - $5,000,000: up to 0.75% annually (Non-Fiduciary Retirement Plan Services) $5,000,001 - $10,000,000: Tier 1 + 0.50% on Tier 2 balance (Non-Fiduciary Retirement Plan Services) $10,000,000++: Customized pricing (Non-Fiduciary Retirement Plan Services) $0 - $5,000,000: up to 1.00% annually (Fiduciary Retirement Plan Services) $5,000,001 - $10,000,000: Tier 1 + 0.75% on Tier 2 balance (Fiduciary Retirement Plan Services) $10,000,000++: Customized pricing (Fiduciary Retirement Plan Services)

Commissions

Commissions earned by IARs acting as insurance agents on insurance products sold, separate from advisory fees

Project-based

Hourly fee capped at $500 per hour, negotiable per IAR

Other

Fee-only: Financial planning - hourly fees up to $500/hour; fixed fees from $500 to $5,000 depending on scope

Location

See office

Leesburg, FL

1300 Citizens Blvd, Ste 325

Leesburg FL 34484

Advisors at this office

1

Most active in

Florida

Work history

4 years of industry experience

Sequent Planning, LLC

2022 - Present • 4 years

Leesburg, FL

American Retirement Specialist, LLC

2021 - Present • 5 years

Leesburg, FL

Heather Franklin

2019 - Present • 7 years

Tavares, FL

Ratner / Hair Cuttery

2014 - 2019 • 5 years

Eustis, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Richard S

CFP®

The Villages, FL

Richard A. Stebbins CPA CFP

Richard Stebbins Jr. is a CFP®-credentialed financial advisor with 16 years of industry experience. He operates as the sole advisor at Richard A. Stebbins CPA CFP, an independent firm based in The Villages, FL. The firm provides discretionary investment management primarily for individuals and trusts, managing approximately $13.1 million for about 20 clients. Its investment approach includes preferred stocks, closed-end funds, index ETFs, selected individual equities, MLPs, and occasional covered-call option writing, tailored to clients’ objectives and risk tolerance. The firm maintains a fee-only model, serves a deliberately small client base, and offers separate tax-planning reviews and limited-scope hourly planning engagements without providing comprehensive financial planning services.

Active portfolio management Passive / index investing
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James R

Series 63, Series 65

Tavares, FL

LSP Advisory LLC

James Randazzo is a financial advisor with LSP Advisory LLC, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has worked at GWN Securities Inc. for 15 years before founding LSP Planning LLC in 2014 and LSP Advisory, LLC in 2019. In addition to advisory work, Randazzo is involved in tax consulting and preparation, life insurance and annuities sales, and Medicare planning. LSP Advisory, LLC is an independent registered investment adviser serving individuals and high-net-worth clients, managing approximately $24.8 million across nearly 100 accounts. The firm primarily uses risk-based model portfolios and third-party sub-advisers, with a focus on quantitative and qualitative evaluation of managers, and offers services in equities, fixed income, mutual funds, ETFs, structured notes, REITs, and private/alternative investments.

Private / alternative investments
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Michael B

ChFC®, Series 63

The Villages, FL

Barber & Associates

Michael Barber is the principal of Barber & Associates, an independent advisory firm, with over 40 years of experience in the financial industry. He holds the ChFC® and Series 63 credentials. His career includes roles at Kissling Financial Services, Wealth Management Network, and ownership of Concierge Tax Preparation, LLC, which prepares income tax returns. He also spends time with an estate documentation firm and provides training to financial advisors through Wealth Management Network. Barber & Associates offers investment advisory services primarily by recommending and referring clients to third-party managed account programs and assisting with investment objectives and oversight. The firm manages approximately $50 million in discretionary assets and does not impose account minimums. It does not directly trade client portfolios but helps clients select third-party money managers, with custody and execution handled by independent custodians.

Retirement income strategy Life insurance needs analysis General retirement planning
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William L

CFP®, Series 63, Series 65

The Villages, FL

Bill Losey Retirement Solutions, LLC

William Losey III is a CFP® professional with six years of industry experience. He is the principal advisor at Bill Losey Retirement Solutions, LLC, an independent firm he has operated since 2005. Bill Losey Retirement Solutions, LLC provides investment supervisory services and financial planning to individuals and high-net-worth clients. The firm primarily uses the SEI Asset Management Program, focusing on mutual funds and exchange-traded funds, and operates predominantly on a non-discretionary basis, allowing clients to retain trade authority.

General retirement planning Income planning
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Mark D

Series 63, Series 65

Oxford, FL

Dushane Management, Inc.

Mark Dushane is the principal of Dushane Management, Inc., an independent advisory firm, with 16 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at Advance Capital Management Inc. Dushane is the author of the book "Beyond Folly," serves as president of the Lake County Chamber Alliance, and chairs the Lady Lake Economic Development Advisory Committee. Dushane Management, Inc. provides discretionary portfolio management to individuals, high-net-worth clients, and business entities, employing a rules-based investment strategy that incorporates both long- and short-term trading. The firm offers institutional-style services including a quarterly client newsletter and formally documented policies on investment allocation and security selection.

Active portfolio management Factor investing / smart beta
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Kathleen L

CFP®

The Villages, FL

Parady Wealth Management

Kathleen Laseter is a CFP® professional with 12 years of experience, currently affiliated with Parady Wealth Management. She has a background that includes roles at several related entities and has operated her own CPA firm since 1993. Her business activities include managing a CPA firm focused on income tax return preparation and accounting, as well as serving as a licensed insurance agent. Parady Wealth Management provides discretionary investment management primarily to individuals, high-net-worth clients, and charitable organizations. The firm uses model portfolios and sub-advisers, tailoring recommendations to clients’ investment needs and risk profiles, while also offering integrated services through its affiliated insurance and tax/accounting firms.

Annuities
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