Heather Goodbody is a Private Wealth Advisor with Merrill Lynch Wealth Management, based in Rochester, New York. She manages the financial affairs of a group of families and collaborates with individuals to align their wealth with their hopes, goals, and values, focusing on areas such as family wealth management strategies, legacy planning, liquidity management, philanthropic planning, and socially responsible investing. Heather holds professional designations including Certified Exit Planning Advisor (CEPA) and Certified Plan Fiduciary Advisor (CPFA).
Heather has been recognized by several organizations for her work, including being named to the Forbes Best-in-State Wealth Advisors list from 2018 through 2025 and to the Forbes Top Women Wealth Advisors Best-in-State list for multiple years. She was also named to Working Mother/SHOOK Research's Top Wealth Adviser Moms list from 2017 to 2021. She holds a Bachelor's Degree from Daemen College and completed an accredited certificate program at New York University.
In addition to her professional career, Heather has been actively involved in community organizations. She has served as a board member and trustee for the Golisano Children's Hospital at Strong and the Rochester Museum & Science Center, among others. Heather has also held leadership roles with the Merrill Lynch Women's Exchange and served as chair of the Board of Trustees for Our Lady of Mercy School for Young Women. She lives in Rochester with her husband John and their two sons.