Heather Goodbody
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Pittsford, NY 14534
Credentials
Series 66
Industry experience
22 years
Heather Goodbody is a Private Wealth Advisor at Merrill Lynch Wealth Management based in Rochester, New York. She oversees the financial management of a group of families with her team, collaborating with families and individuals to bring purpose to their wealth while realizing their hopes, dreams, and goals. She focuses on advising ultra high net worth families, private foundations and endowments, closely held businesses regarding mergers and acquisitions, as well as executive benefits. Her areas of expertise include family wealth management strategies, legacy planning, liquidity management, philanthropic planning, socially responsible investing, and individual and corporate investment strategy.
Heather holds several professional designations, including Certified Exit Planning Advisor (CEPA), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), Retirement Accredited Financial Advisor (RAFA), and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA). She earned a Bachelor's Degree from Daemen College, completed an accredited certificate program at New York University, and graduated from Our Lady of Mercy High School.
She has been recognized multiple times, including being named to Working Mother/SHOOK Research's "Top Wealth Adviser Moms" list from 2017 to 2021, Forbes "Best-in-State Wealth Advisors" list from 2018 to 2025, Forbes "Top Women Advisors" list in 2020 and 2021, and Forbes "Top Women Wealth Advisors Best-in-State" list from 2022 to 2026. Heather is actively involved in the community, having served on the boards of Golisano Children's Hospital at Strong, Golisano Institute for Business & Entrepreneurship, Our Lady of Mercy School for Young Women, Rochester Museum & Science Center, and The United Way of Rochester and the Finger Lakes. She has also held leadership roles within Merrill Lynch's Women's Exchange as former national chair. Heather lives in Rochester with her husband, John, and their two sons. Outside of family, she enjoys boating, cooking, fishing, golfing, skiing, tennis, and traveling.
Based on Merrill
$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)
Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated
1241 Pittsford Victor Rd
Pittsford, NY 14534
New Jersey · New York · Texas
Bank Of America, N.a.
2009 - Present (17 years)
Merrill
2007 - Present (19 years)
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