Heather Mosher
Advisor at West Michigan Advisors
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at West Michigan Advisors
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Holland, MI 49423
Credentials
Series 66
Industry experience
17 years
Heather Mosher is a financial advisor with West Michigan Advisors, holding a Series 66 designation and 17 years of industry experience. She previously worked at Raymond James & Associates for 12 years before joining West Michigan Advisors in 2022. Outside of her advisory role, she manages a YouTube channel where she creates and edits videos. West Michigan Advisors serves individuals, families, trusts, retirement plans, and other advisers, offering discretionary investment management and financial planning. The firm constructs customized portfolios using ETFs, mutual funds, equities, bonds, and alternative investments, employing both fundamental and technical analysis within a primarily long-term investment approach.
Based on West Michigan Advisors
Based on West Michigan Advisors
Fixed fee engagements for financial planning and family office services are negotiated based on expected hours or project scope.
0.25% to 2.50% annually (varies by client based on services, complexity, assets, and relationship)
Certain advisory persons are also registered representatives of a broker-dealer and may receive commissions for implementing securities transactions separately from the advisory fees.
Financial planning and family office services hourly rates range from $250 to $800 per hour.
Family office services may require a retainer (estimated hourly or fixed fee) with fees billed monthly in advance; fixed fee family office services range generally from $10,000 to $500,000 annually.
Fee-only: Investment advisory fees ranging from 0.25% to 2.50% annually, paid quarterly in advance; financial planning fees on hourly or fixed fee basis; retirement plan advisory fees up to 2.50% annually; family office fees negotiable on fixed fee from $10,000 to $500,000 annually, hourly rates $250 to $800, or 0.25% to 1.5% assets under advisement.
301 Hoover Blvd., Suite 300
Holland, MI 49423
Michigan
West Michigan Advisors
2022 - Present (4 years)
Raymond James & Associates
2010 - 2022 (12 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Compare top advisor firms by metric, firm size, and location.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")