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Heidi Lee Farrell

Advisor at Wells Fargo Advisors — Driggs, ID

Updated today

Credentials

Series 66

Experience

10 years

Location

Driggs, ID

Wells Fargo Advisors logo

Wells Fargo Advisors

Institution

Total advisors

4,178

Across 1,145 offices

Clients per advisor

109 High

Avg AUM per client

$514,335 High

HNW client ratio

51% Very High

About

Heidi Farrell is a financial advisor with Wells Fargo Advisors, holding a Series 66 credential and 10 years of industry experience. Her prior roles include positions at LPL Financial, Joel Cromar, and David Reichert. She is also the owner of My Big Girl Pants LLC, a business entity established in 2016. Wells Fargo Advisors Financial Network serves individuals, trusts, and institutional clients by providing investment and fee-based financial planning services. The firm offers a broad range of planning options, including cash-flow, retirement, and niche services, with tailored recommendations developed using proprietary research and tools.

Client services

Based on Wells Fargo Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers
Investment consulting services to institutional clients

Expertise

Based on Wells Fargo Advisors

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting

Occupation focus

Based on Wells Fargo Advisors

Founder/Business Owner

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Fee options

Commissions

Brokerage commissions are charged if clients implement investment recommendations through Wells Fargo Advisors brokerage accounts, in addition to advisory fees.

Other

Account minimum: $250,000 Fee-only: Fee-Based Planning Services fees range from $0 up to $25,000 per engagement, varying by service complexity and client's net worth. Specific fees are as follows: For clients with a net worth $250,000 to $500,000, total fee per engagement up to $5,000; $500,000 to $1,000,000, up to $12,500; over $1,000,000, up to $25,000. Individual service fees range up to $1,000-$1,500 to $5,000-$7,500 depending on net worth and service type.

Location

See office

Driggs, ID

Driggs ID

Advisors at this office

1

Most active in

Idaho · Texas · Utah

Work history

10 years of industry experience

Wells Fargo Advisors

2026 - Present • 1 year

Fort Collins, CO

LPL Financial

2021 - 2026 • 5 years

Salt Lake City, UT

Joel Cromar

2019 - 2021 • 2 years

Cottonwood Heights, UT

David Reichert

2018 - 2019 • 1 year

Cottonwood Heights, UT

Abundant Business Bni Chapter Non Profit

2017 - 2019 • 2 years

South Jordan, UT

My Big Girl Pants Llc

2016 - Present • 10 years

Salt Lake City, UT

Various Insurance Carriers for W & R Insurance Agencies

2016 - 2021 • 5 years

Cottonwood Heights, UT

Waddell & Reed Inc

2016 - 2021 • 5 years

Salt Lake City, UT

West & Read Consulting Llc

2015 - 2019 • 4 years

Riverton, UT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Patrick T

CFP®, CFA®, Series 66

Alta, WY

Durata Wealth Management

Patrick Todd is a CFP® and CFA® charterholder affiliated with Durata Wealth Management. He has two years of experience in the advisory industry, previously working for Harding Loevner from 2012 to 2026 before joining Durata LLC in 2026. Durata Wealth Management is an independent Wyoming-based firm offering discretionary wealth management and comprehensive financial planning to individual and high-net-worth clients. The firm employs a goals-based, evidence-informed investment approach emphasizing global diversification, cost efficiency, and tax-aware implementation, incorporating factor tilts, ESG considerations, and options hedging when appropriate.

Factor investing / smart beta ESG / Sustainable investing Tax-loss harvesting Private / alternative investments
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Tyrel M

CFP®

Driggs, ID

First Ascent Planning LLC

Tyrel Mack is a CFP® professional with experience at First Ascent Planning LLC and Rockhill Advisors LLC. He has been active in financial planning since 2024 and also has a background in business with 460 Bread Inc. outside of the financial industry. First Ascent Planning LLC is an independent firm offering fee-only financial planning and consulting to individuals, families, small business owners, and trusts. The firm provides services such as retirement planning, tax-aware planning, and estate coordination through one-on-one consultations, operating on a project-based, hourly fee model without discretionary investment management.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning Founder/Business Owner
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Nicholas B

Series 63, Series 66

Driggs, ID

Alupka Asset Management

Nicholas Besobrasow is a financial advisor at Alupka Asset Management with 25 years of industry experience. He holds Series 63 and Series 66 designations and has worked at Badger Capital Advisors, LLC since 2011. He is based in Driggs, Idaho. Alupka Asset Management provides discretionary portfolio management primarily to individual investors and related pension plans. The firm employs a multi-strategy investment approach combining fundamental research and technical analysis, focusing on income and growth through publicly traded, fully liquid securities.

Income planning Active portfolio management
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Justin B

CFA®, Series 66

Victor, ID

Rockhill Advisors LLC

Justin Bowersock is a CFA charterholder and holds a Series 66 license, with 10 years of industry experience. He has worked at Rockhill Advisors LLC since 2017 and previously at Morgan Stanley and Morgan Stanley Private Bank from 2015 to 2017. Rockhill Advisors LLC provides wealth management, investment management, financial planning, and retirement plan advisory services primarily to high-net-worth individuals, trusts, estates, charitable organizations, and retirement plans. The firm employs a goal-based, long-term passive investment approach with diversified portfolios mainly composed of low-cost mutual funds and ETFs, managing client accounts on a discretionary basis.

General retirement planning College savings (529s, UTMA, etc.) General estate planning guidance General tax planning
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Matthew W

Series 63, Series 65

Driggs, ID

Encore 401K, LLC

Matthew Ward is a financial advisor at Encore 401K, LLC with 31 years of industry experience. He holds Series 63 and Series 65 designations. His prior experience includes roles at American Funds Distributors Inc. and The Capital Group/American Funds, where he worked for six years. Encore 401K provides advisory services to sponsors of qualified retirement plans and plan participants, as well as asset management for individual clients. The firm focuses on fiduciary retirement plan consulting with an emphasis on streamlined fund-menu design, strategic long-term asset allocation, and ERISA-oriented services.

General retirement planning Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Richard R

Series 63, Series 65

Driggs, ID

Raymond James Financial

Richard Romano II is a financial advisor with Raymond James Financial, holding Series 63 and Series 65 credentials and over 31 years of industry experience. His prior roles include positions at Stifel Independent Advisors, Wells Fargo Advisors, and Morgan Stanley. He serves as a board member of the Teton Valley Community Resource Center. Raymond James Financial Services Advisors, Inc. provides tailored financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, corporations, and institutional clients. The firm utilizes detailed risk profiling and analytical tools to support non-discretionary planning and consulting, and maintains notable municipal advisory capabilities and specialized retirement plan services.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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