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Heidi Ann Larson Lane

Advisor at Empower Advisory Group — Dahlonega, GA

Updated today

Credentials

Series 63, Series 65

Experience

6 years

Location

Dahlonega, GA

Empower Advisory Group logo

Empower Advisory Group

Enterprise

Total advisors

2,014

Across 1,087 offices

Clients per advisor

146 Very High

Avg AUM per client

$565,063 Typical

HNW client ratio

7% Low

About

Heidi Lane is a financial advisor at Empower Advisory Group with six years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Jackson Hewitt Tax Service and Primerica Financial Services. Outside of financial services, she is a partner and co-author in an LLC that publishes children's books. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as certain retail brokerage clients. The firm’s approach includes point-in-time financial plans and managed account solutions, delivered through an integrated model connected to Empower’s recordkeeping and administrative platforms.

Client services

Based on Empower Advisory Group

Financial planning Portfolio management Educational seminars or workshops

Expertise

Based on Empower Advisory Group

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)

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Fee options

Fixed

One-time fees: $199, $299, $399, or $499 depending on enrollment and plan; Monthly subscription fees: $15 or $29 depending on enrollment

Subscriptions

Monthly subscription fees of $15 or $29 depending on enrollment; One-time fees as noted above

Location

See office

Dahlonega, GA

Dahlonega GA

Advisors at this office

1

Most active in

Georgia

Work history

6 years of industry experience

Empower Advisory Group

2023 - Present • 3 years

Greenwood Village, CO

Empower Financial Services, inc

2023 - Present • 3 years

Greenwood Village, CO

Jackson Hewitt Tax Service

2021 - 2023 • 2 years

Gainsville, GA

Primerica Advisors

2020 - 2023 • 3 years

Cumming, GA

Primerica Financial Services

2019 - 2023 • 4 years

Cumming, GA

Self Employed

2013 - 2019 • 6 years

Dahlonega, GA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Deborah M

Series 66

Dawsonville, GA

Design Life's Journey, LLC

Deborah Matz is a financial advisor at Design Life's Journey, LLC with 16 years of industry experience. She holds a Series 66 designation and has previously worked at firms including Focused Tax Solutions and Securities Service Network. She is also involved in tax preparation and planning through her role as founder of DLJ Tax Services and manages an office building through Franklin Properties LLC. Design Life’s Journey serves individuals, high-net-worth clients, and small business owners by providing portfolio management, customized financial planning, tax preparation, and business advisory services. The firm builds portfolios tailored to client goals and risk tolerance, using a combination of fundamental, quantitative, and technical analysis with regular reviews and discretionary trading options.

Retirement income strategy Tax strategies for small businesses Options & derivatives strategies Cash flow / budgeting Founder/Business Owner
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Tracey G

CFP®, Series 63, Series 65

Gainesville, GA

Blossom Balance LLC

Tracey Gordineer is a CFP® with six years of industry experience, currently serving as the principal of Blossom Balance LLC in Gainesville, GA. She has worked at Paramount Investment Advisors and North Georgia Accounting, among other firms. Gordineer is also CEO of Blossom Balance Tax LLC and COO of CASCFO Advisory, where she manages tax preparation services and provides business development for tax and accounting staffing firms. Blossom Balance LLC offers investment advisory and financial planning services to individual and high-net-worth clients, using strategies such as strategic asset allocation and dollar-cost averaging. The firm integrates tax and accounting services through an affiliated company, providing clients with flexible options tailored to their financial goals.

Annuities General estate planning guidance
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Carson B

Series 63, Series 66

Dawsonville, GA

ReliaStar Capital Management, Inc.

Carson Bennett is a financial advisor at ReliaStar Capital Management, Inc. with 20 years of industry experience. He holds Series 63 and Series 66 licenses and has been with ReliaStar since 2012. Bennett is also a licensed independent insurance agent, selling life insurance and fixed annuities. ReliaStar Capital Management provides financial planning and portfolio management services to individuals, high-net-worth clients, trusts, and estates, utilizing third-party model managers through a managed-account program. The firm emphasizes due diligence and periodic reviews of managers and supports clients through educational seminars and workshops.

Wealth management
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Amy A

CFP®

Dawsonville, GA

Michael L. Ball, CPA, LLC

Amy Amorosso is a CFP® professional with 11 years of industry experience. She is a minority partner and employee at Michael L. Ball, CPA, LLC, where she divides her time between accounting services and investment advisory work. The firm serves individuals, high-net-worth clients, and businesses, offering investment advisory, portfolio management, financial planning, and tax preparation services. Their investment approach is long-term and asset-allocation driven, utilizing passively managed mutual funds and written investment policy statements.

Wealth management
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John B

Series 65

Dawsonville, GA

ReliaStar Capital Management, Inc.

John Bennett is a financial advisor with ReliaStar Capital Management, Inc. and holds a Series 65 designation. He has 14 years of industry experience and has been with ReliaStar since 2012. He is also president of Bennett Financial Group and part owner of Dawson CrossFit. ReliaStar Capital Management provides financial planning and portfolio management for individual clients, high-net-worth individuals, and trusts, utilizing third-party model managers through AEWealthManagement’s managed-account program with a focus on due diligence and long-term investment strategies.

Wealth management
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Andrew R

Series 63, Series 65

Dawsonville, GA

Blackridge Asset Management, LLC

Andrew Rodgers is a financial advisor with Blackridge Asset Management, LLC, holding Series 63 and Series 65 licenses and 24 years of industry experience. His work history includes roles at Peak Brokerage Services, Cambridge Investment Research Advisors, Dempsey Lord Smith, SB Advisory, Berthel Fisher & Company Financial Services, and Equity Services. Blackridge Asset Management provides financial planning, investment management, and related consulting services to individuals, high-net-worth clients, trusts, estates, corporations, retirement plans, and charitable organizations. The firm operates through a network of investment adviser representatives and offers tailored portfolio management, model portfolios, third-party managers, and wrap programs, with a focus on a network structure tied to affiliated firms and vendor arrangements.

General tax planning
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