Herbert Goodrich is a financial advisor with Equitable Advisors in Los Angeles, CA, holding Series 63 and Series 65 licenses and 31 years of industry experience. He has been with Equitable Advisors since 1999, including its predecessor AXA Advisors, LLC. Outside of his advisory role, he volunteers as a campaign committee member at St. Matthew Antiochian Orthodox Church.
Equitable Advisors serves a diverse client base including individuals, high-net-worth, retirement plans, corporate, charitable, and institutional clients, offering financial planning, brokerage services, insurance distribution, and access to third-party asset management programs. The firm operates as both an SEC-registered investment adviser and a broker-dealer, relying heavily on LPL-sponsored programs and working with endorsed third-party asset managers.