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Herbert Henry Scheffler

Advisor at OSAIC — Stevensville, MI

Updated today

Credentials

Series 63, Series 65

Experience

31 years

Location

Stevensville, MI 49127

OSAIC logo

OSAIC

Institution

Total advisors

7,832

Across 3,563 offices

Clients per advisor

73 Low

Avg AUM per client

$398,336 Typical

HNW client ratio

10% Low

About

Herbert Scheffler is a financial advisor with OSAIC, holding Series 63 and Series 65 credentials and 31 years of industry experience. He has worked at Michigan Financial since 2020 and was previously with LPL Financial from 2014 to 2020. Outside of his advisory work, Scheffler has coached middle school basketball. OSAIC serves a diverse client base including individual investors, institutions, pension plans, and charitable organizations, offering integrated brokerage and advisory services alongside financial planning and access to third-party money managers. The firm employs a range of portfolio construction tools and supports both discretionary and non-discretionary management strategies.

Client services

Based on OSAIC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on OSAIC

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on OSAIC

Founder/Business Owner Executive

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Fee options

Fixed

Fixed or flat fees for financial planning and consulting services generally range up to $25,000, fixed fees for Non-Discretionary Investment Advisory Services range from $500 - $15,000.

Commissions

Advisory Representatives also receive commissions for brokerage and insurance products sold through Osaic Wealth as a broker-dealer.

Project-based

Hourly fees generally range from $0 - $750 per hour for financial planning and consulting, and $50 - $750 per hour for Non-Discretionary Investment Advisory Services.

Other

Account minimum: $5,500 Fee-only: Hourly fees for financial planning or consulting services generally range from $0 - $750 per hour, not exceeding $25,000 total fees. Fixed or flat fees for financial planning and consulting generally range up to $25,000, and fixed fees for Non-Discretionary Investment Advisory Services range from $500 - $15,000, hourly fees $50 - $750 per hour.

Location

See office

Stevensville, MI

5718 St Joseph Avenue

Stevensville MI 49127

Advisors at this office

1

Most active in

Michigan · Texas

Work history

31 years of industry experience

Michigan Financial

2020 - Present • 6 years

Southfield, MI

LPL Financial, LLC

2014 - 2020 • 6 years

Houston, TX

Oppenheimer

2012 - 2014 • 2 years

Austin, TX

Morgan Keegan & Company, LLC

2006 - 2012 • 6 years

Austin, TX

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Erica M

Series 63, Series 65

Stevensville, MI

Koehler Financial Services, Inc.

Erica Momany is a financial advisor at Koehler Financial Services, Inc. in Stevensville, Michigan, with 25 years of industry experience. She holds Series 63 and Series 65 registrations and has been with Koehler Financial Services since 1995. Outside of her advisory role, she serves as a Girl Scout leader for the Girl Scouts of Northern Indiana Michiana and coaches for Beachbody, a fitness and nutrition company. Koehler Financial Services provides discretionary portfolio management, asset-allocation advice, and financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, and corporate entities. The firm manages approximately $36.35 million in client assets using a combination of investment methods and offers model portfolios ranging from ultra-conservative to total-return allocations.

Wealth management Active portfolio management General retirement planning Income planning
user avatar

Stephen P

Series 65

Stevensville, MI

Personal Financial Advice & Insights, LLC

Stephen Peterson is a financial advisor at Personal Financial Advice & Insights, LLC in Stevensville, Michigan. He holds a Series 65 designation and has 10 years of industry experience, all with his current firm. Personal Financial Advice & Insights, LLC provides fixed-fee financial planning and advisory services to individual and high-net-worth households through a modular approach covering areas such as tax strategy, retirement planning, elder-care management, and small-business 401(k) plan design. The firm focuses on tailored recommendations and client education without managing client assets or charging fees based on assets under management.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Income planning
user avatar

James R

Series 66

St. Joseph, MI

Jim Roberts Investment Advisors LLC

James Roberts is the principal of Jim Roberts Investment Advisors LLC in St. Joseph, Michigan, with 20 years of industry experience. He holds a Series 66 designation and has worked at Centennial Securities Co., LLC since 2005. Outside of his advisory practice, Roberts is involved in real estate consulting through Jim Roberts Enterprises and serves as a 50% owner and CFO of Lake Company LLC, a commercial real estate venture. Jim Roberts Investment Advisors LLC provides investment management, financial planning, and consulting services to individuals, businesses, trusts, estates, retirement plan sponsors and participants, as well as foundations and charitable organizations. The firm uses a combination of fundamental and technical analysis along with asset allocation software to build portfolios tailored to clients’ risk and return profiles, and also offers pension consulting and defined contribution plan advisory services.

Wealth management College savings (529s, UTMA, etc.) Retired Founder/Business Owner
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David R

Series 63, Series 65

St. Joseph, MI

Northpointe Investment Advisory, LLC

David Rieth is the sole advisor at Northpointe Investment Advisory, LLC in St. Joseph, MI, with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Northpointe since 2014. Outside of his advisory role, he is an independent insurance agent engaged in insurance sales. Northpointe Investment Advisory provides discretionary and non-discretionary asset and portfolio management services to individuals, high-net-worth clients, trusts, and small businesses. The firm employs both fundamental and technical analysis to create tailored strategic allocations and is notable for combining insurance licensure with active trading strategies such as options, margin, and short sales.

College savings (529s, UTMA, etc.) Options & derivatives strategies
user avatar

Victoria H

CFP®, Series 66

Stevensville, MI

True Blue Financial, LLC

Victoria Holt is a CFP® with 17 years of industry experience, currently serving as an advisor at True Blue Financial, LLC. She has previously worked with LPL Financial and operates True Blue Tax, LLC, a tax preparation firm. In addition to her financial advisory role, she is a licensed insurance agent. True Blue Financial provides investment advice and financial planning to individual clients, trusts, estates, charitable organizations, and business entities. The firm employs a goal-driven, tailored investment process that utilizes asset allocation, model portfolios, and multiple analytical approaches, with ongoing monitoring and reallocation as needed.

Wealth management General retirement planning Equity compensation tax strategy General tax planning
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Philip E

Series 65

St. Joseph, MI

Blue Iguana Financial, LLC

Philip Ellis is a financial advisor at Blue Iguana Financial, LLC with 12 years of industry experience. He holds a Series 65 designation and has worked at several firms, including Red Oak Capital Management, Inc. and Brittison Financial Group, Inc., where he remains active in an insurance-licensed role focusing on life and health. Blue Iguana Financial serves individual and high-net-worth clients by providing discretionary portfolio management tailored to client objectives and risk tolerances. The firm employs a combination of long-term trading, modern portfolio theory, quantitative, and technical analysis, often managing accounts under discretionary authority while incorporating third-party managers and written client restrictions.

Cash flow / budgeting General tax planning Retirement plans for business owners (SEP, solo 401k) Wealth management
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