Holli Shull

Advisor at Merrill

Updated today

Location

Tyler, TX 75703

Credentials

Series 66

Industry experience

14 years

About

Holli Shull is a Senior Financial Advisor with Merrill Lynch Wealth Management in Tyler, Texas. She began her financial services career in 2010 and joined Merrill Lynch in 2012. After progressing through several roles including client associate, registered client associate, registered senior client associate, and registered resident director’s assistant, she became a financial advisor in 2017. Her practice focuses on wealth management planning, investment portfolio management, retirement plan analysis, and providing comprehensive services such as divorce transition planning, family wealth management strategies, legacy planning, and small business strategies.

Holli earned her bachelor’s degree in business marketing from the University of Texas at Tyler. She holds the Personal Investment Advisor (PIA) designation and has extensive experience working with high-net-worth clients to develop personalized financial strategies. She draws on her deep roots in the Tyler community to understand the needs of individuals, families, and businesses, often collaborating with clients’ other professional advisors to integrate financial, legal, and tax planning elements.

In addition to her professional work, Holli is involved in community organizations including the Texas Rose Festival and The Junior League of Tyler, where she is a past president and continues to volunteer as a Sustainer. She lives in Tyler with her husband and two daughters and enjoys cooking, gardening, tennis, and spending time with her family.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management Retirement income strategy General estate planning guidance Family Business Business exit / sale strategy

Occupation focus

Based on Merrill

Executive Founder/Business Owner

Demographic focus

Women Professionals

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Fee options

Percentage

$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)

Other

Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated

Location

6751 Old Jacksonville Hwy

Tyler, TX 75703

Most active in

Texas

Work history

Bank Of America, N.a.

2017 - Present (9 years)

Merrill

2014 - Present (12 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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