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Holly Day Kelley

Advisor at HPS Solutions LLC — Lakeland, FL

Updated today

Credentials

Series 65

Experience

4 years

Location

Lakeland, FL 33803

HPS Solutions LLC

Independent

Total advisors

1

Clients per advisor

0 Low

Avg AUM per client

—

HNW client ratio

—

About

Holly Kelley is a financial advisor with HPS Solutions LLC in Lakeland, FL, holding a Series 65 designation and four years of industry experience. She has held roles at several firms including Core Wealth Advisors, Inc. and PFS Investments, Inc., and has worked in tax and accounting services through Hamic Previte & Sturwold PA since 2019. HPS Solutions LLC provides investment supervisory and consulting services to individuals, trusts, charitable organizations, pension and profit-sharing plans, and corporations. The firm uses a value-driven, fundamental analysis investment approach, emphasizing long-term holdings and diversification, and offers specialized 401(k) services as well as financial planning integrated with portfolio management.

Client services

Based on HPS Solutions LLC

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on HPS Solutions LLC

Active portfolio management Options & derivatives strategies Cash flow / budgeting

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Fee options

Percentage

$0.00 - $3,000,000: 1.50% (total fee; 0.75% HPS share + 0.75% CPS share) $3,000,001 - $5,000,000: 1.00% (total fee; 0.50% HPS share + 0.50% CPS share) $5,000,001+: 0.75% (total fee; 0.375% HPS share + 0.375% CPS share)

Location

Lakeland, FL

1905 S Florida Ave

Lakeland FL 33803

Advisors at this office

1

Most active in

Florida

Work history

4 years of industry experience

Core Wealth Advisors, Inc.

2020 - 2021 • 1 year

Lakeland, FL

Hamic Previte Sturwold PA

2020 - Present • 6 years

Lakeland, FL

PFS Investments, Inc.

2020 - 2020 • 1 year

Lakeland, FL

Holly Kelley CPA LLC

2019 - Present • 7 years

Lakeland, FL

Primerica Financial services

2019 - 2020 • 1 year

Lakeland, FL

Brinton Fairchild CPA

2019 - 2019 • 1 year

Lakeland, FL

CPS Investment Advisors

2018 - 2019 • 1 year

Lakeland, FL

CPS GROUP CPAs

2001 - 2018 • 17 years

Lakeland, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Ryan L

CFA®, Series 66

Winter Haven, FL

EmeraldSpark Investments

Ryan Layton is a CFA® charterholder and holds a Series 66 license with 13 years of industry experience. He has been the sole advisor at EmeraldSpark Investments since 2015. Ryan is also an adjunct professor and regularly participates in industry conferences and consulting with the CFA Institute. EmeraldSpark Investments provides personalized discretionary investment management and financial planning primarily for individual clients and offers 401(k) plan investment advisement to plan sponsors and participants. The firm combines Modern Portfolio Theory with behavioral finance in its investment process and is known for its educational outreach, including seminars, workshops, and no-cost financial planning services for clients.

Wealth management Cash flow / budgeting
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Trisha F

PFS™

Lakeland, FL

Wise Financial Strategies, LLC

Trisha Floyd is a financial advisor at Wise Financial Strategies, LLC in Lakeland, FL, holding the PFS™ designation. She has over 18 years of experience including roles at Ramos & Floyd CPAs PLLC and CliftonLarsonAllen LLP in public accounting. Wise Financial Strategies serves individuals, families, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm offers advisory services including discretionary portfolio management in partnership with a third-party money manager, financial planning, and educational seminars, using a fundamentally driven, value-oriented investment approach with a long-term horizon.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General tax planning Cash flow / budgeting Founder/Business Owner Executive Values-based investing
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Brian U

Series 65

Winter Haven, FL

Aventail Wealth Management, LLC

Brian Ulch is a financial advisor at Aventail Wealth Management, LLC with 10 years of industry experience. He holds a Series 65 license and has been with Aventail Wealth Management since 2015. In addition to his advisory role, he is a licensed insurance agent in multiple states, working with clients on life, annuity, and long-term care insurance needs. Aventail Wealth Management is a fee-based registered investment adviser serving primarily individual clients, including high-net-worth households. The firm offers discretionary portfolio management, financial planning, and consulting services, using a structured investment approach that incorporates ETFs, mutual funds, and select individual securities guided by a written Investment Policy Statement.

General retirement planning Wealth management Life insurance needs analysis Cash flow / budgeting
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Bryan B

Series 63, Series 65

Winter Haven, FL

Iplan

Bryan Beamer is a financial advisor with iPlan in Winter Haven, FL, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. His career includes roles at Cambridge Investment Research Advisors, Ameriprise Financial Services, Kestra Financial Services, Raymond James Financial, and Wells Fargo Clearing. He is also the owner and consultant of iGIVE, LLC, a charitable wealth coaching business that advises nonprofit organizations on donor participation strategies. iPlan serves individual and high-net-worth clients, as well as investment companies, charitable organizations, and businesses. The firm offers discretionary portfolio management and financial planning services utilizing a primarily passive investment approach based on modern portfolio theory, while incorporating cyclical and fundamental analysis when appropriate.

College savings (529s, UTMA, etc.) Business sale tax planning Cash flow / budgeting General estate planning guidance General tax planning
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Billy H

CFP®, Series 63

Lakeland, FL

Henley Advisors, LLC

Bill Henley is a CFP® with 13 years of experience in financial advising. He is the principal of Henley Advisors, LLC, an independent advisory firm he founded in 2015. In addition to his advisory work, Henley is involved in a healthcare practice owned by his spouse, where he serves as Vice President and handles bookkeeping duties without compensation. Henley Advisors provides discretionary asset management and comprehensive financial planning services to individuals, high-net-worth clients, charitable organizations, corporate clients, and retirement plans. The firm customizes investment programs based on clients’ goals, time horizons, and risk tolerances, utilizing fundamental, technical, and cyclical analysis, and engages third-party managers and sub-advisors to implement strategies.

Wealth management General retirement planning Retirement plans for business owners (SEP, solo 401k)
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Charles S

Series 63, Series 65

Valrico, FL

Aft, Forsyth And Company, Inc.

Charles Sober is a financial advisor with Aft, Forsyth & Sober, LLC, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has been with Aft, Forsyth & Sober, LLC since 2012 and also works with Aft, Forsyth And Company, Inc. Outside of his advisory role, he serves on the board and the enterprise risk management committee of U.S. Epperson Underwriting Company, an insurance underwriting firm. Aft, Forsyth & Sober, LLC provides investment advisory and portfolio management services primarily to high-net-worth individuals, trust accounts, and foundations. The firm manages approximately $323.5 million in assets, focusing on long-term strategies including a disaster protection approach and flexible asset allocation, with a predominantly non-discretionary management style.

Concentrated stock management Active portfolio management
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