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Holly Murray

Advisor at Cetera — Bettendorf, IA 53rd Ave

Updated today

Credentials

Series 66

Experience

< 1 year

Location

Bettendorf, IA 52722

Cetera logo

Cetera

Institution

Total advisors

10,171

Across 5,095 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Holly Murray is a financial advisor at Cetera with a Series 66 designation and one year of industry experience. Prior to her current role, she spent 18 years at Deere and Company and held positions at Thrivent Financial and Blackhawk Bank & Trust. Cetera Investment Advisers LLC is an SEC-registered adviser that serves individual, retirement plan, corporate, charitable, and institutional clients through a large nationwide network of independent advisors. The firm offers a range of portfolio management, financial planning, and consulting services, with access to multiple program structures and various third-party and affiliated investment managers.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Bettendorf, IA 53rd Ave

4413 53rd Ave

Bettendorf IA 52722

Advisors at this office

1

Most active in

Iowa

Work history

< 1 year of industry experience

Blackhawk Bank & Trust

2026 - Present • 1 year

Bettendorf, IA

Cetera

2026 - Present • 1 year

Bettendorf, IA

Cetera Investment Services Llc

2026 - Present • 1 year

St Cloud, MN

Thrivent Financial

2026 - 2026 • 1 year

Appleton, WI

Thrivent Investment Management Inc

2025 - 2026 • 1 year

Minneapolis, MN

Deere and Company

2007 - 2025 • 18 years

Moline, IL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

David B

Series 65

Leclaire, IA

Ballheim Financial LLC

David Ballheim is the founder of Ballheim Financial LLC, an independent advisory firm based in Leclaire, Iowa. He holds a Series 65 credential and has 16 years of industry experience, having established his firm in 2012. Outside of his advisory work, he is a 20% partner in a farm rental business, CRB LLC, with no active management duties. Ballheim Financial LLC provides investment supervisory services and financial planning to individuals, high-net-worth clients, and pension and profit-sharing plans. The firm emphasizes documented client investment objectives, uses tools like Morningstar and Riskalyze for portfolio analysis, and offers retirement plan administration alongside various insurance product solutions.

General retirement planning Life insurance needs analysis
user avatar

Frederick P

Series 63

Davenport, IA

Palen Financial LLC

Frederick Palen is the sole advisor at Palen Financial LLC in Davenport, IA, holding a Series 63 designation with 27 years of industry experience. He has operated Palen Financial since 2010 and has also been involved with Cargill Hybrid Seed Inc. since 1982. In addition to his advisory work, he offers non-variable insurance products, including group benefits and Medicare-related insurance. Palen Financial provides investment supervisory services, financial planning, and retirement plan administration to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm integrates insurance and annuity products alongside traditional securities in portfolio construction, tailoring advice to clients' income, tax situation, time horizon, and risk tolerance.

Long-term care insurance Disability insurance Annuities
user avatar

Darlene S

CFP®, PFS™

Moline, IL

Life Planning Solutions, LLC

Darlene Steffen is a CFP® and PFS™ credentialed financial advisor with 14 years of industry experience. She is the sole advisor and owner of Life Planning Solutions, LLC, an independent firm she founded in 2006. Steffen has focused her career on providing comprehensive financial planning and investment management services. Life Planning Solutions, LLC serves individuals, trusts, and small businesses through a fee-only advisory model. The firm employs a strategic asset allocation approach with core-and-satellite portfolios primarily composed of passive mutual funds and ETFs, emphasizing global diversification and ongoing portfolio monitoring.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Brennen S

Series 63, Series 65

Bettendorf, IA

St. Therese Financial LLC

Brennen Schmertmann is a financial advisor at St. Therese Financial LLC with four years of industry experience. He previously worked at LPL Financial and Mutual of Omaha Investor Services. Schmertmann holds Series 63 and Series 65 licenses and is based in Bettendorf, IA. St. Therese Financial provides discretionary asset management and financial planning to individuals, high-net-worth individuals, nonprofit clients, and other investment advisers. The firm combines fundamental analysis, technical methods, and Modern Portfolio Theory with a documented moral-screening policy that influences investment choices based on non-financial criteria.

ESG / Sustainable investing Religious/faith focused
user avatar

Evin E

Series 65

Bettendorf, IA

Passage Global Capital Management, LLC

Evin Ersan is a financial advisor at Passage Global Capital Management, LLC with two years of industry experience. He holds a Series 65 designation and has been with Passage Global since 2018, including prior full-time education experience. Outside of his advisory role, he manages Evin Ersan Merchandise LLC, a business that donates a portion of its proceeds to suicide prevention. Passage Global Capital Management is a fee-only registered investment adviser serving individuals, qualified retirement plans, trusts, estates, charitable organizations, corporations, and other advisers. The firm offers diversified model portfolios, single-strategy solutions including cryptocurrency, pension consulting, and sub-advisory services, employing quantitative models and behavioral finance in their investment process.

Private / alternative investments Options & derivatives strategies
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Michael B

Series 63, Series 65

Rock Island, IL

Bridgford Wealth Advisory, LLC

Michael Bridgford is a financial advisor at Bridgford Wealth Advisory, LLC in Rock Island, IL, holding Series 63 and Series 65 credentials with three years of industry experience. He has worked at Bridgford Wealth Advisory since 2022 and also operates Michael Bridgford Consulting, a non-investment related consulting business. Bridgford Wealth Advisory serves individuals, high-net-worth clients, trusts, estates, and state or municipal government clients, managing approximately $14.6 million across 43 client relationships. The firm provides discretionary wealth management and comprehensive financial planning, primarily using low-cost, diversified mutual funds and ETFs, with a long-term investment approach tailored to client goals and risk tolerance.

Active portfolio management
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