Holly Wallace
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
New York, NY 10019
Credentials
Series 63, Series 65
Industry experience
39 years
Holly Wallace is a Senior Financial Advisor and Managing Director at Merrill Lynch Wealth Management, where she leads a team of four professionals. She has been with Merrill since 1983 and focuses on helping clients and their families navigate financial decisions through changing life events and markets. Wallace's work includes assisting clients with financing their children's education, home purchases, and planning for financial independence in retirement. She values building long-term family relationships with her clients.
Wallace holds multiple degrees, including a Master's degree from Columbia Business School, a Master's degree from the University of Wisconsin System, and a Bachelor's degree from the University of Arizona. She also holds the Personal Investment Advisor (PIA) designation. Her professional recognition includes being named to Forbes' "Best in State Wealth Advisors" list in 2026 and "Best in State Women Wealth Advisors" in 2025.
In addition to her advisory work, Wallace founded her family's foundation and actively supports organizations such as Cornell University and the Network For Teaching Entrepreneurship (NFTE), where she serves on the Advisory Board and has been honored as volunteer of the year. She lives in Manhattan with her husband and has an adult daughter. Her personal interests include adventure travel, photography, and spending time at her beach home on Fire Island.
Based on Merrill
$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)
Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated
75 Rockefeller Plz
New York, NY 10019
New York · Texas
Bank Of America,Na
2010 - Present (16 years)
Merrill
1983 - Present (43 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")