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Janice Nadine Borsch

Advisor at Cetera — Santa Maria, CA

Updated today

Credentials

Series 66

Experience

20 years

Location

Santa Maria, CA

Cetera logo

Cetera

Institution

Total advisors

10,217

Across 5,122 offices

Clients per advisor

78 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Janice Borsch is a financial advisor with Cetera, holding a Series 66 designation and over 20 years of industry experience. She has worked with Avantax and BT Wealth Management Services, among other firms, and maintains her own CPA practice focused on accounting and tax preparation. Borsch serves as a board director for the Ian M Hassett Foundation, participating in meetings and fundraising activities. Cetera Investment Advisers LLC operates a nationwide network of independent advisors serving a broad client base, including individuals, retirement plans, corporate and charitable clients, and institutions. The firm offers a multi-manager platform with various portfolio management options and access to third-party money managers.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Santa Maria, CA

Santa Maria CA

Advisors at this office

1

Most active in

California · Texas

Work history

20 years of industry experience

Cetera Wealth Services, LLC

2025 - Present • 1 year

Santa Maria, CA

Cetera

2025 - Present • 1 year

Schaumburg, IL

Dan Borsch Insurance Agency

2017 - Present • 9 years

Santa Maria, CA

BT Wealth Management Services Inc

2014 - Present • 12 years

Santa Maria, CA

Avantax Advisory services

2012 - 2025 • 13 years

Santa Maria, CA

Avantax Investment Services, INC.

2011 - 2025 • 14 years

Santa Maria, CA

Avantax Insurance Agency, LLC

2011 - 2025 • 14 years

Santa Maria, CA

Janice N. Borsch, CPA

1993 - Present • 33 years

Santa Maria, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Zachary S

Series 66, Series 65

Arroyo Grande, CA

Phase Line Financial

Zachary Seidman is a financial advisor at Phase Line Financial with three years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at Barrett Financial Group, Thrive Mortgage, NEXA Mortgage, MML Investors Services, and MassMutual Life Insurance. He is also a licensed life insurance agent. Phase Line Financial is an independent investment adviser serving individuals, high-net-worth clients, charitable organizations, and businesses with discretionary portfolio management and financial planning. The firm uses a diversified, largely passive investment approach based on Modern Portfolio Theory, supplemented by fundamental and technical analysis and outside managers when appropriate.

Business sale tax planning Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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William B

CFP®, Series 63

Arroyo Grande, CA

W. C. Buckingham, CPA

William Buckingham is a CFP® and holds a Series 63 license, operating as the sole advisor at W. C. Buckingham, CPA in Arroyo Grande, CA. He has been with the firm since 1993, totaling 33 years of experience in accounting and investment advisory services. W. C. Buckingham, CPA is a fee-only accounting and investment advisory practice serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm uses a strategic asset allocation approach combining passive index funds and ETFs with selective active managers, and offers both project-based financial plans and ongoing advisory services integrated with accounting and tax considerations.

General retirement planning General tax planning Wealth management Passive / index investing Active portfolio management
user avatar

Justin C

Series 65

Nipomo, CA

Ambition Financial LLC

Justin Cook is a financial advisor at Ambition Financial LLC and holds a Series 65 designation. He has been with Ambition Financial since its founding in 2026 and has over a decade of experience at Cisco Systems. He also maintains a separate corporate finance role alongside his advisory work. Ambition Financial LLC is a fee-only independent registered investment adviser serving individuals and high-net-worth clients. The firm focuses on asset allocation and passive investment strategies, offering discretionary portfolio management, written financial plans, and coordination with third-party professionals.

Wealth management General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
user avatar

Thorne O

Series 66

Santa Maria, CA

X Advisors, LLC

Thorne O Connell is a financial advisor at X Advisors, LLC with two years of industry experience. He holds a Series 66 designation and has previously worked at Cambridge Investment Research, Pomona College, Sallie Mae, and Pennsylvania State Employees Credit Union. X Advisors, LLC is a seven-advisor team managing approximately $190 million for about 275 clients, including individuals, trusts, estates, business entities, and retirement plans. The firm offers a range of wealth management and financial planning services, employing fundamental, technical, quantitative, and sector analysis to construct and continuously monitor diversified portfolios.

Wealth management General tax planning
user avatar

Robert B

Series 63, Series 65

Santa Maria, CA

X Advisors, LLC

Robert Bull IV is a financial advisor with X Advisors, LLC in Santa Maria, CA. He holds Series 63 and Series 65 designations and has 37 years of industry experience. He has held roles at multiple firms including Stratosphere Capital LLC and Aufhauser Securities and serves as chief compliance officer at X Advisors. Outside of advisory work, he is a FINRA arbitrator and provides consulting for several financial and compliance-related entities. X Advisors, LLC provides investment advisory and financial planning services to individuals, trusts, estates, corporations, and employer-sponsored retirement plans. The firm offers tailored portfolios using a mix of individual securities, ETFs, mutual funds, options, and alternative investments with ongoing monitoring and rebalancing, and provides both discretionary and non-discretionary advisory services.

Wealth management General tax planning
user avatar

Alexander K

Series 63, Series 65

Santa Maria, CA

X Advisors, LLC

Alexander Koury is a financial advisor at X Advisors, LLC with one year of industry experience. He holds Series 63 and Series 65 credentials. Koury also owns and manages a consulting firm that provides online media marketing services. X Advisors, LLC offers investment advisory and financial planning services to individuals, trusts, estates, corporations, and employer-sponsored retirement plans. The firm’s portfolios include a range of securities and use both indexing and active strategies, providing discretionary and non-discretionary management tailored to client goals.

Wealth management General tax planning
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