Jay Higgenbotham is a Senior Financial Advisor at Merrill Lynch Wealth Management in Birmingham, Alabama. He has over 40 years of experience assisting individuals, families, closely-held businesses, and corporations in navigating and achieving their financial goals. Jay focuses on comprehensive wealth management strategies including portfolio development, estate planning, family legacy planning, philanthropic planning, and pre- and post-transaction advice. He emphasizes a consultative and goals-based approach, working closely with clients to understand their financial situations and objectives before developing customized strategies.
Jay holds a Bachelor's degree in Finance and Accounting and a Master's degree in Public and Private Management, both from Birmingham-Southern College. He has earned multiple professional designations including Certified Private Wealth Advisor (CPWA®), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), Retirement Accredited Financial Advisor (RAFA), and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA).
Residing in Birmingham with his wife Dawn, Jay has two adult children. He is active in his community through St. Luke's Episcopal Church, where he has served on the Vestry and participated in various ministries. His personal interests include tennis, golf, fishing, boating, football, music, skiing, traveling, and spending time with his family.