Jennifer N Madsen

Advisor at Merrill — Saint George, UT

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

19 years

Location

Saint George, UT 84790

Merrill logo

Merrill

Institution

Total advisors

25,448

Across 3,107 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Jennifer Madsen is a Senior Vice President and Wealth Management Advisor at Merrill Lynch Wealth Management. She began her career in the financial services industry in 2006 with Citigroup Smith Barney and has since held positions at Wells Fargo Advisors before joining Merrill Lynch in 2013. Jennifer manages personalized and defined investment strategies, including individual stocks and third-party portfolios, and focuses on developing financial plans that align with clients' long-term goals.

Her expertise encompasses investment selection and research, retirement income planning, tax minimization strategies, liability management, Medicare and social security guidance, wealth transfer, and estate preparation. Jennifer's professional designations include Certified Financial Planner (CFP), Chartered Financial Consultant (ChFC), Certified Plan Fiduciary Advisor (CPFA), Certified Exit Planning Advisor (CEPA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). She holds a Bachelor's Degree from Arizona State University.

Jennifer has been recognized by Forbes in their "America's Top Women Wealth Advisors Best-in-State" list from 2022 through 2026 and the "Best-in-State Wealth Management Teams" list from 2023 through 2026. She formerly served as Vice President Chair of the Root for Kids Board and continues to volunteer in the community. Jennifer resides in Washington, UT with her husband and four children and enjoys outdoor activities, reading, and spending time with her family.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Retirement income strategy Social Security optimization Medicare planning Wealth management General estate planning guidance

Demographic focus

Parents

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Saint George, UT

720 S River Rd

Saint George UT 84790

Advisors at this office

4

Most active in

Texas · Utah

Work history

19 years of industry experience

Bank Of America, N.a.

2013 - Present • 13 years

Int George, UT

Merrill

2013 - Present • 13 years

Int George, UT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Brandon H

CFP®, Series 63, Series 66

St. George, UT

Copperlion Investments

Brandon Henrie is a CFP®-designated financial advisor with 15 years of industry experience. He is the principal of CopperLion Investments, an independent firm based in St. George, Utah. Since 2014, he has also served as a retirement planning advisor for the Utah Retirement System, providing asset allocation advice without selling investment products. CopperLion Investments offers discretionary and non-discretionary portfolio management and limited financial planning services to individuals, high-net-worth clients, pensions, and business entities. The firm uses asset-allocation models based on fundamental, technical, cyclical, macroeconomic, and charting analysis, tailoring portfolios to client risk profiles and restrictions.

Options & derivatives strategies Active portfolio management Wealth management Retired Founder/Business Owner
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Luke D

Series 63, Series 65

St. George, UT

Dance Investment Partners, LLC

Luke Dance is the principal of Dance Investment Partners, LLC in St. George, UT, holding Series 63 and Series 65 licenses with three years of industry experience. His prior experience includes roles at Andina Capital Management, Core Capital Wealth Management, and Fidelity Investments. Outside of his advisory work, he co-manages a short-term rental business with his wife. Dance Investment Partners, LLC provides financial planning and portfolio management services to individuals, high-net-worth clients, and families. The firm employs a combination of fundamental and technical analysis across a variety of investment instruments and manages both discretionary and non-discretionary accounts.

Private / alternative investments General retirement planning
user avatar

Franz S

Hurricane, UT

Schneider, Franz

Franz Schneider is the sole advisor at Schneider, Franz, an independent firm based in Hurricane, UT. He holds 31 years of industry experience, having worked at his own firm since 1991. Schneider, Franz provides continuous investment supervisory services primarily to individual investors, personal trusts, and occasionally estates. The firm emphasizes fundamental analysis and a long-term buy-and-hold approach across publicly traded equities, fixed income, and mutual funds, tailoring services to each client’s specific needs while often serving as trustee and offering ancillary services such as annual income tax return preparation.

Wealth management
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Brian H

CFP®, Series 63, Series 65

Saint George, UT

Hansen Wealth Management

Brian Hansen is a CFP® professional with 16 years of industry experience, operating Hansen Wealth Management in Saint George, UT. He has managed his independent firm since 1995. Hansen Wealth Management provides personalized financial planning and discretionary investment management primarily for high-net-worth individuals, trusts, estates, corporations, and other business entities. The firm uses a core-and-satellite investment approach combining passive index and ETF holdings with selective active funds, focusing on global diversification and tailored client portfolios.

General retirement planning General tax planning Wealth management Cash flow / budgeting College savings (529s, UTMA, etc.)
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Andrew W

Series 65

St. George, UT

Snow Canyon Financial Planning LLC

Andrew Wilcox is a financial advisor at Snow Canyon Financial Planning LLC in St. George, UT, holding a Series 65 designation with two years of industry experience. His prior work includes roles at Soltis Investment Advisors and the Washington County School District. Snow Canyon Financial Planning LLC offers discretionary portfolio management, pension consulting, and standalone financial planning services to individuals, high-net-worth clients, and employee benefit plans. The firm’s investment approach integrates cyclical and fundamental analysis with modern portfolio theory, emphasizing long-term trading and regular account monitoring.

College savings (529s, UTMA, etc.) Life insurance needs analysis
user avatar

David P

Series 63, Series 65

Saint George, UT

Managed Wealth Advantage, LLC

David Polatis is the sole advisor at Managed Wealth Advantage, LLC, an independent firm based in Saint George, Utah. He holds Series 63 and Series 65 licenses and has 15 years of industry experience. Prior to founding Managed Wealth Advantage in 2012, he has been involved in insurance sales since 1994 and owns Quadson Investments, LLC, which operates as Senior Advantage, providing insurance products and services. Managed Wealth Advantage primarily serves individual clients with personalized financial planning focused on retirement, tax, estate, and insurance planning. The firm refers clients to a third-party money manager for portfolio management and provides administrative and liaison support, combining fundamental and technical analysis in its planning approach.

General retirement planning
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