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Jessica Hughes

Advisor at Cetera

Updated today

Location

Castro Valley, CA 94546

Credentials

Series 65, Series 66

Industry experience

21 years

About

Jessica Hughes is a financial advisor with Cetera, holding Series 65 and Series 66 designations and bringing 21 years of industry experience. Her career includes roles at Avantax and its related entities, as well as ownership of Tenshi Financial and Insurance Services, where she provides insurance and benefit plan comparisons. She also serves as power of attorney for family members’ financial accounts. Cetera Investment Advisers serves a diverse client base including individuals, high-net-worth clients, institutions, and retirement plans through a large network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary services, utilizing advisor-managed accounts, model portfolios, and third-party solutions.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Based on Cetera

Founder/Business Owner Executive Retired

Demographic focus

Based on Cetera

HENRY (High Earners, Not Rich Yet) Approaching retirement

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Fee options

Fixed

Flat fees for financial planning and consulting negotiated with client

Percentage

$0 - $250,000: Up to 2.75% $250,001 - $500,000: Up to 2.50% $500,001 - $750,000: Up to 2.00% $750,001 - $1,000,000: Up to 1.75% $1,000,001 - $2,000,000: Up to 1.50% $2,000,001 - $5,000,000: Up to 1.25% $5,000,001+: As low as 0.75% (varies by program)

Project-based

Hourly consulting and financial planning rates negotiated with client

Other

Account minimum: $5,000 Minimum fee: Minimum program fees ranging from $99 to $199 annually depending on program Fee-only: Flat or hourly fees for financial planning and consulting services, negotiated case-by-case

Location

17987 Beardsley St.

Castro Valley, CA 94546

Most active in

California · Texas

Work history

Cetera

2025 - Present (1 year)

Cetera Wealth Services, LLC

2025 - Present (1 year)

Avantax Insurance Agency and/or Avantax Insurance Services

2021 - 2025 (4 years)

Cars for Caregivers / Valkyries for Vets

2018 - 2021 (3 years)

Avantax Advisory services

2018 - 2025 (7 years)

Avantax Insurance Agency LLc

2005 - 2025 (20 years)

Avanatx Investment Services, Inc.

2005 - 2025 (20 years)

Tenshi Fin & Ins Sales

2003 - Present (23 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Praveen K

CFP®, Series 65

Fremont, CA

Empower Financial

Driven by a deep passion for finance and investing, Praveen brings a unique blend of experience to his work. As a South Asian immigrant, he navigated the complexities of building a successful 15-year career in Silicon Valley, including co-founding a startup and most recently serving as a Software Engineering Manager at Google. In parallel, he dedicated over a decade mastering various asset classes, from traditional stocks and bonds to value-add commercial real estate and alternative investments like private equity and venture capital. Having achieved financial independence through diligent saving and strategic investing, Praveen is now committed to empowering others to take control of their financial futures by drawing on his own hard-earned wisdom. Empower Financial is an independent, fee-only advisory that provides financial planning and investment consultation to individuals, trusts, estates, retirement plans, small businesses, and a variety of institutional and nonprofit clients. The firm employs a Core + Satellite investment approach, focusing on client risk profiles and asset allocation recommendations, while clients generally execute trades themselves.

RSUs / ISOs / NSOs Equity compensation tax strategy Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Engineering Professional Executive Mid-Career Professionals Established Professionals FIRE (Financial Independence Retire Early)
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Lydia I

Series 65

Oakland, CA

FM Capital Group

Lydia Idem is a financial advisor with FM Capital Group in Oakland, CA, holding a Series 65 designation and 11 years of industry experience. FM Capital Group provides investment advisory and consulting services to individuals, groups, corporations, and other business entities, offering portfolio management and handling due diligence and negotiation of private investment term sheets. The firm follows a strategic allocation approach across public securities and alternative investments and distinguishes itself by charging performance-based fees on private placements and producing educational content such as workshops and radio broadcasts.

Private / alternative investments Founder/Business Owner

Dave B

CFP®, CFA®

Orinda, CA

Private Financial Management LLC

Dave's experience in investment management and financial planning uniquely position him to serve as his client's independent trusted advisor - a personal chief financial officer that can discreetly navigate the tides affecting your financial life. ​ Professional highlights include portfolio management on Union Bank municipal investment team which earned recognition as the best in the industry by Barron's in 2008 and 2009; lead investment management responsibility at a $300M financial planning firm; and working with amazing entrepreneurs, executives, and families. ​ David's education includes a Chartered Financial Analyst (CFA) designation, a Certified Financial Planning (CFP) designation, and a U.C. Berkeley bachelor's degree where he conducted a study on evidenced based investment management with Haas Professor of Investments David Distad. ​ David launched PFM to continue building upon his vision of complete personal financial management: discreet and unwavering focus on how expert financial management can help a client achieve her goals. From setting and achieving goals, to preparing you for all of life's contingencies and investing for your future - David helps his client's understand what they should be doing, and then helps them get it done.

Business ownership considerations Business succession planning Technology Professional Intergenerational Families
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Cassandra C

Series 63, Series 65

Oakland, CA

RC Wealth Management

Cassandra Cummings is a financial advisor at RC Wealth Management with 18 years of industry experience. She holds Series 63 and Series 65 licenses and has been with RC Wealth Management since 2015. Outside of her advisory role, she provides financial literacy services through online courses and in-person events aimed at the general public. RC Wealth Management offers investment management and financial planning services, focusing on fundamental analysis and a risk-aware approach. The firm typically recommends and oversees third-party investment managers and conducts educational workshops alongside limited-scope, hourly planning engagements.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning General estate planning guidance
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Carol G

CFP®, Series 63, Series 65

San Mateo, CA

Gosho Financial Group

Carol Gosho is a Certified Financial Planner® with 24 years of industry experience. She has been the principal advisor at Gosho Financial Group since 2011. The firm serves individuals, families, businesses, trusts, estates, donor-advised funds, and retirement plan participants by providing fee-based investment advisory services and non-discretionary financial planning. Gosho Financial Group employs a tactical allocation approach using fundamental, technical, and cyclical analysis to manage custom discretionary portfolios and offers educational seminars and plan-level consulting as part of its pension services.

Retirement income strategy Income planning Elder care planning General tax planning Cash flow / budgeting Approaching retirement

Aaron A

CFP®

Foster City, CA

Graystone Advisor, LLC

I specialize in helping families make better financial decisions related to stock options and RSUs. I know we’re saving enough for retirement in 401k’s, but my wife and I still have serious conversations about how to use her company stock to help live the life we want. Our issues require significant financial planning that firms focused on AUM can't help with. In my free time, I coach my three kids sports teams, play softball, golf, ski in Incline Village, and work on the NYTimes Crossword puzzle with my wife, Jessica. If you ever see me out and about, I’m the guy wearing something UCLA, Chargers, Padres, or Warriors. Listen to Aaron's podcast here: https://mindmoneyspectrum.buzzsprout.com/

Equity Recipients (RS/RSU, SOP, ESPP) Dual Income Family Parents
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