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Jessica Lynn Hughes

Advisor at Cetera — Castro Valley, CA Beardsley St.

Updated today

Credentials

Series 66, Series 65

Experience

21 years

Location

Castro Valley, CA 94546

Cetera logo

Cetera

Institution

Total advisors

10,171

Across 5,095 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Jessica Hughes is a financial advisor with Cetera, holding Series 65 and Series 66 licenses and bringing 21 years of industry experience. Her career includes roles at Avantax Insurance Services and Avantax Advisory Services, spanning over two decades in the financial and insurance sectors. Outside of her advisory work, she owns and operates Tenshi Financial and Insurance Services, where she assists clients with benefit plan comparisons. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services and operates a multi-manager platform that allows advisors to utilize affiliated and third-party managers or create custom strategies.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Castro Valley, CA Beardsley St.

17987 Beardsley St.

Castro Valley CA 94546

Advisors at this office

1

Most active in

California · Texas

Work history

21 years of industry experience

Cetera

2025 - Present • 1 year

Schaumburg, IL

Cetera Wealth Services, LLC

2025 - Present • 1 year

Castro Valley, CA

Avantax Insurance Agency and/or Avantax Insurance Services

2021 - 2025 • 4 years

Castro Valley, CA

Cars for Caregivers / Valkyries for Vets

2018 - 2021 • 3 years

Castro Valley, CA

Avantax Advisory services

2018 - 2025 • 7 years

Castro Valley, CA

Avantax Insurance Agency LLC

2005 - 2025 • 20 years

Castro Valley, CA

Avanatx Investment Services, Inc.

2005 - 2025 • 20 years

Castro Valley, CA

Tenshi Fin & Ins Sales

2003 - Present • 23 years

San Mateo, CA

Ameriprise

2003 - 2003 • 1 year

Campbell, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Praveen K

CFP®, Series 65

Fremont, CA

Empower Financial

Driven by a deep passion for finance and investing, Praveen brings a unique blend of experience to his work. As a South Asian immigrant, he navigated the complexities of building a successful 15-year career in Silicon Valley, including co-founding a startup and most recently serving as a Software Engineering Manager at Google. In parallel, he dedicated over a decade mastering various asset classes, from traditional stocks and bonds to value-add commercial real estate and alternative investments like private equity and venture capital. Having achieved financial independence through diligent saving and strategic investing, Praveen is now committed to empowering others to take control of their financial futures by drawing on his own hard-earned wisdom. Empower Financial is an independent, fee-only advisory that provides financial planning and investment consultation to individuals, trusts, estates, retirement plans, small businesses, and a variety of institutional and nonprofit clients. The firm employs a Core + Satellite investment approach, focusing on client risk profiles and asset allocation recommendations, while clients generally execute trades themselves.

RSUs / ISOs / NSOs Equity compensation tax strategy Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Engineering Professional Executive Mid-Career Professionals Established Professionals FIRE (Financial Independence Retire Early)
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Riley C

Series 65

Foster City, CA

IEQ Capital, LLC

Riley Cantwell is a financial advisor at IEQ Capital, LLC with three years of industry experience. He holds a Series 65 designation and previously worked at PEERS & Co and Sundance Bay. Cantwell’s background also includes a four-year period at Claremont McKenna College. IEQ Capital provides portfolio management and investment advisory services to high-net-worth individuals, families, trusts, foundations, endowments, and non-profit organizations. The firm’s investment approach combines macroeconomic research, client-specific Investment Policy Statements, and diversified portfolios that include liquid strategies, third-party managers, and private alternative investments.

Private / alternative investments 10b5-1 plan design Family Business Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Financial Professional
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Louis R

Series 66

San Ramon, CA

OSAIC

Louis Romero III is a financial advisor with OSAIC in San Ramon, CA, holding a Series 66 designation and 19 years of industry experience. He previously worked at Lincoln Financial Advisors Corporation for nine years and MetLife Securities Inc. for one year. Outside of advisory work, he owns and operates Sentinel Wealth Strategies, providing financial planning and annuity sales. OSAIC Wealth, Inc. is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base, including individual investors, pension plans, corporations, and charitable organizations. The firm employs a technology-driven investment process and offers a wide range of advisory programs and investment options through a large network of financial advisers.

Annuities Founder/Business Owner Executive Retired
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Lydia I

Series 65

Oakland, CA

FM Capital Group

Lydia Idem is a financial advisor with FM Capital Group in Oakland, CA, holding a Series 65 designation and 11 years of industry experience. FM Capital Group provides investment advisory and consulting services to individuals, groups, corporations, and other business entities, offering portfolio management and handling due diligence and negotiation of private investment term sheets. The firm follows a strategic allocation approach across public securities and alternative investments and distinguishes itself by charging performance-based fees on private placements and producing educational content such as workshops and radio broadcasts.

Private / alternative investments Founder/Business Owner

Dave B

CFP®, CFA®

Orinda, CA

Private Financial Management LLC

Dave's experience in investment management and financial planning uniquely position him to serve as his client's independent trusted advisor - a personal chief financial officer that can discreetly navigate the tides affecting your financial life. ​ Professional highlights include portfolio management on Union Bank municipal investment team which earned recognition as the best in the industry by Barron's in 2008 and 2009; lead investment management responsibility at a $300M financial planning firm; and working with amazing entrepreneurs, executives, and families. ​ David's education includes a Chartered Financial Analyst (CFA) designation, a Certified Financial Planning (CFP) designation, and a U.C. Berkeley bachelor's degree where he conducted a study on evidenced based investment management with Haas Professor of Investments David Distad. ​ David launched PFM to continue building upon his vision of complete personal financial management: discreet and unwavering focus on how expert financial management can help a client achieve her goals. From setting and achieving goals, to preparing you for all of life's contingencies and investing for your future - David helps his client's understand what they should be doing, and then helps them get it done.

Business ownership considerations Technology Professional Founder/Business Owner Intergenerational Families
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Cassandra C

Series 63, Series 65

Oakland, CA

RC Wealth Management

Cassandra Cummings is a financial advisor with RC Wealth Management in Oakland, CA, holding Series 63 and Series 65 credentials and 19 years of industry experience. She has led RC Wealth Management since 2015. In addition to her advisory role, she provides financial literacy services through online courses and in-person events. RC Wealth Management serves individuals, high-net-worth clients, small businesses, and certain nonprofit organizations with financial planning, investment consulting, and portfolio management. The firm emphasizes fundamental analysis, downside risk mitigation, and capital preservation, offering primarily nondiscretionary portfolio management alongside educational seminars and business consultation services.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning General estate planning guidance
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