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Jessica L Reid

Advisor at Equitable Advisors — Martinsburg, WV

Updated today

Credentials

Series 66

Experience

< 1 year

Location

Martinsburg, WV 25405

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,687

Across 972 offices

Clients per advisor

16 Very Low

Avg AUM per client

$609,299 High

HNW client ratio

47% Very High

About

Jessica Reid is a Series 66 licensed financial advisor with Equitable Advisors and has one year of industry experience. Prior to joining Equitable Advisors, she worked for eight years with Berkeley County Schools and eleven years at Walmart. Equitable Advisors serves individual clients—including both non‑high-net-worth and high-net-worth individuals—as well as pension and profit-sharing plans, corporations, charitable organizations, and other institutional clients. The firm offers financial planning, retirement plan consulting, and various asset-management programs, utilizing a network of Investment Adviser Representatives and third-party asset managers.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Sandwich Generation

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Fee options

Fixed

Financial planning fixed fees range from $250 to $25,000.

Percentage

$0+: 0% for financial planning fees (not AUM based) $0+: 0.20% to 2.50% annually for asset management advisory services, depending on the LPL or TAMP program and asset levels as summarized in detailed tier chart $0+: 0.30% to 2.50% maximum annual advisory fees across various LPL programs and TAMPs, negotiable

Commissions

Brokerage and insurance commissions are received when clients purchase such products separately from advisory services.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees range from $250 to $25,000 for new clients; follow-on reviews range from $250 to $12,500. Hourly rates range from $100 to $400 per hour. Fee-only: Financial planning fixed fees $250 to $25,000, hourly fees $100 to $400 per hour.

Location

See office

Martinsburg, WV

2279 Winchester Ave

Martinsburg WV 25405

Advisors at this office

9

Most active in

West Virginia

Work history

< 1 year of industry experience

Equitable Advisors, LLC

2026 - Present • 1 year

New York, NY

Berkeley County Schools

2018 - 2026 • 8 years

Martinsburg, WV

Walmart

2007 - 2018 • 11 years

Charles Town, WV

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Timothy T

Series 63, Series 65

Martinsburg, WV

Taylor Capital Management

Timothy Taylor is a financial advisor with Taylor Capital Management in Martinsburg, WV, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has led TCM Advisors, LLC since 2006. Taylor serves on the finance committee of Highland View Academy, a nonprofit Christian high school. Taylor Capital Management provides discretionary portfolio management and investment advisory services to individuals, charitable organizations, corporate entities, retirement plans, and institutional mandates. The firm focuses on individualized account supervision, employs a broad range of investment instruments including derivatives, and manages a relatively large client base through a wrap fee program administered on two account platforms.

Options & derivatives strategies Active portfolio management
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Diane C

Series 63, Series 65

Charles Town, WV

Shenandoah Financial

Diane Case is the principal of Shenandoah Financial, holding Series 63 and Series 65 licenses with 20 years of industry experience. She has operated as a sole proprietor since 1993 and worked at Gradient Advisors, LLC from 2015 to 2016. In addition to her financial advisory work, she is a licensed insurance agent and dedicates approximately 25% of her time to that practice. Shenandoah Financial provides financial planning and consulting services to individuals and small businesses, referring clients to third-party money managers for investment management. The firm assists clients with tailored financial plans, monitors third-party manager performance, and handles related administrative tasks.

General tax planning Cash flow / budgeting Founder/Business Owner
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Thomas M

CFP®, Series 63, Series 65

Shepherdstown, WV

Mission: Advice

Thomas Maiden is a CFP® with eight years of industry experience and is the sole advisor at Mission: Advice, an independent firm based in Shepherdstown, WV. He has worked with Investment Outfitters, LLC since 2019 and Insurance Outfitters, Inc. since 2000. Outside of his advisory work, Maiden serves as a Commanding Officer in the Navy Reserve with the United States Africa Command J2, leading a 70-member Naval Intelligence unit. Mission: Advice serves individuals, high-net-worth clients, and pension and profit-sharing plans, offering financial planning, discretionary investment management, and retirement plan consulting. The firm emphasizes tax-efficient portfolio construction, using low-cost, passive ETF allocations combined with long-term fundamental analysis, and provides institutional retirement plan consulting alongside individual wealth management.

General retirement planning Retirement income strategy Tax-loss harvesting Passive / index investing Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner Young Professionals HENRY (High Earners, Not Rich Yet)
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Cassandra S

Series 65, Series 66

Hedgesville, WV

Strada Wealth Management, LLC

Cassandra Sakala is a financial advisor at Strada Wealth Management, LLC with five years of industry experience. She holds Series 65 and Series 66 licenses. Prior to joining Strada Wealth Management, she worked at Williams Associates for 25 years and has been involved with My Virtual Sales Assistant LLC for over 15 years. Strada Wealth Management serves individual and high-net-worth clients with financial planning, discretionary portfolio management, and a specialized marital-matters practice. The firm employs a range of investment strategies and emphasizes client education, offering planning engagements that include regular strategy sessions and market updates.

Medicare planning Retirement income strategy
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Archibald H

CFP®, Series 63, Series 65

Shepherdstown, WV

Hoxton Planning & Management, LLC

Archibald Hoxton IV is a CFP® with 26 years of experience in financial advising. He is currently with Hoxton Planning & Management, LLC, where he has worked since 2022 following six years at United Capital Financial Advisers, LLC. Outside of advisory work, he serves on the board of a funeral home and a local bank, and he is a co-author of a financial planning book. Hoxton Planning & Management, LLC provides financial planning, investment, and wealth management services to a range of clients including individuals, trusts, and government entities. The firm employs a strategic asset allocation approach combining Modern Portfolio Theory with active management, tailoring portfolios to client-specific risk, time horizon, and tax considerations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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James S

CFP®, Series 66

Shepherdstown, WV

Hoxton Planning & Management, LLC

James Sutch is a financial advisor at Hoxton Planning & Management, LLC with 10 years of industry experience. He holds a Series 66 designation and previously worked at Arbor Private Wealth, LLC and Wells Fargo Clearing Services, LLC. In addition to his advisory role, he is a licensed insurance agent involved in the sale of insurance products. Hoxton Planning & Management advises individual clients, trusts, estates, charitable organizations, business entities, and government clients, offering comprehensive financial planning and investment management services. The firm employs a strategic asset allocation framework informed by Modern Portfolio Theory, active management in select asset classes, and tax-aware strategies.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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