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Joel Jacob Mishler

Advisor at Equitable Advisors — East Lansing, MI

Updated today

Credentials

Series 66

Experience

23 years

Location

East Lansing, MI 48823

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,715

Across 977 offices

Clients per advisor

16 Very Low

Avg AUM per client

$609,299 High

HNW client ratio

47% Very High

About

Joel Mishler is a financial advisor with Equitable Advisors in East Lansing, MI, holding a Series 66 designation and 23 years of industry experience. He has worked at Equitable Advisors since 2003, including its prior entity Axa Advisors. Outside of his advisory role, he has a side business leasing office space and operates a Christmas tree sales venture. Equitable Advisors serves individuals ranging from non‑HNW to high-net-worth clients, as well as pension plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and a variety of asset-management programs delivered through a large network of Investment Adviser Representatives and third-party asset managers.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Sandwich Generation

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Fee options

Fixed

Financial planning fixed fees range from $250 to $25,000.

Percentage

$0+: 0% for financial planning fees (not AUM based) $0+: 0.20% to 2.50% annually for asset management advisory services, depending on the LPL or TAMP program and asset levels as summarized in detailed tier chart $0+: 0.30% to 2.50% maximum annual advisory fees across various LPL programs and TAMPs, negotiable

Commissions

Brokerage and insurance commissions are received when clients purchase such products separately from advisory services.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees range from $250 to $25,000 for new clients; follow-on reviews range from $250 to $12,500. Hourly rates range from $100 to $400 per hour. Fee-only: Financial planning fixed fees $250 to $25,000, hourly fees $100 to $400 per hour.

Location

See office

East Lansing, MI

1690 Watertower Place, Suite 300

East Lansing MI 48823

Advisors at this office

3

Most active in

Michigan · Texas

Work history

23 years of industry experience

Equitable Advisors

2003 - Present • 23 years

New York, NY

Axa Advisors, Llc

2003 - 2020 • 17 years

New York, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Larry F

Series 63, Series 65

Lansing, MI

Fitzpatrick Financial Solutions, LLC

Larry Fitzpatrick is the sole advisor at Fitzpatrick Financial Solutions, LLC, an independent firm based in Lansing, MI. He holds Series 63 and Series 65 licenses and has 16 years of industry experience, having founded his firm in 2009. Fitzpatrick Financial Solutions provides investment advisory and financial planning services to individual investors as well as retirement plans, trusts, estates, and small-business pension arrangements. The firm emphasizes primarily non-discretionary account management, utilizing technical, fundamental, and statistical analysis with a focus on ETFs, stocks, and bonds for cost efficiency and liquidity.

General retirement planning Wealth management
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Michael P

Series 65

Okemos, MI

Zen Horizon

Michael Parent is a financial advisor at Zen Horizon with a Series 65 designation and one year of industry experience. Prior to joining Zen Horizon Planning LLC, he held roles at Outward Intelligence, StockX, and Volkswagen Group of America. Outside of his advisory role, he maintains a full-time quantitative research position. Zen Horizon Planning LLC is a fee-only registered investment adviser that provides financial planning services to individuals and high-net-worth clients through ongoing and project-based engagements. The firm does not manage client assets or accept custody of client funds, focusing instead on delivering tailored written financial plans.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning
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Jon S

CFP®, Series 66

Okemos, MI

FinancialMD, LLC

Jon Solitro is a CFP® and Series 66-licensed advisor with 12 years of industry experience. He is the principal of FinancialMD, LLC and has previously worked with Principal Securities INC, Washington Avenue Advisors, Holt-Dimondale Agency, The Centennial Group, and Principal Life Insurance Company. He serves as a board member for Youth Haven. FinancialMD provides comprehensive financial planning and discretionary investment management to individuals, families, businesses, and retirement plans, utilizing both tactical and strategic allocation supported by fundamental and technical analysis. The firm offers tailored advisory services including tax preparation through affiliated entities and maintains protocols to address potential conflicts related to its licensed insurance activities.

Debt management Charitable giving & philanthropy General estate planning guidance
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Tom O

ChFC®, Series 66

Lansing, MI

Parousia Wealth Stewards

Tom Owiti is a financial advisor with Parousia Wealth Stewards in Lansing, MI. He holds the ChFC® designation and Series 66 license, with five years of industry experience. Prior to founding Parousia Wealth Stewards, he worked at Beacon Wealth Consultants and Wells Fargo Clearing, and he is also principal and owner of Parousia Life Matters, LLC, a financial coaching and consulting business serving families and individuals. Parousia Wealth Stewards provides wealth management and financial planning services to individuals, high-net-worth clients, business owners, and charitable organizations. The firm offers fee-only investment management and project-based planning, utilizing third-party model providers and institutional platforms, with options for socially and Biblically Responsible Investing.

Annuities Charitable giving & philanthropy Business sale tax planning College savings (529s, UTMA, etc.) Retirement withdrawal strategies Founder/Business Owner Retired Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Justin M

CFP®, Series 63, Series 66

Haslett, MI

Effective Assets

Justin Martello is a CFP® with 19 years of industry experience and has been with Effective Assets since 2012, currently serving as the sole advisor at the firm. He also works as an independent insurance agent outside of his advisory role. Effective Assets is a small SEC-registered investment adviser managing approximately $165 million in client assets, providing discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth households, trusts, retirement plans, charitable organizations, and select businesses. The firm emphasizes socially responsible investing through ESG analysis and client-imposed social screens, with a focus on individualized asset allocation and regular client communications.

ESG / Sustainable investing Cash flow / budgeting College savings (529s, UTMA, etc.)
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Michael S

Series 63, Series 66

Okemos, MI

Sullivan Dunn Wealth Management

Michael Sullivan is the principal advisor at Sullivan Dunn Wealth Management in Okemos, MI, holding Series 63 and Series 66 licenses with 12 years of industry experience. His prior roles include positions at Sigma Parkland Securities, LPL Financial, and Plan 4 Financial Design/Cetera. He is also a licensed insurance agent and serves as a trustee and beneficiary of a family trust. Sullivan Dunn Wealth Management provides portfolio management, pension and employee benefit plan consulting, and fee-based financial planning primarily to individuals and retirement plans. The firm uses fundamental analysis, modern portfolio theory, and quantitative methods to construct diversified portfolios and offers a range of investment strategies including options and private placements.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Annuities Wealth management
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