John K Braniff II

Advisor at Merrill — Florham Park, NJ 100 Campus Dr

Updated today

Credentials

Series 66

Experience

2 years

Location

Florham Park, NJ 07932

Merrill logo

Merrill

Institution

Total advisors

25,448

Across 3,093 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

John Braniff II is a Financial Advisor with Merrill Lynch Wealth Management, where he works with the Harbor Group to assist clients in navigating financial systems to achieve their goals. He focuses on areas such as corporate executive services, family wealth management strategies, legacy planning, and tax minimization.

John's approach emphasizes simplifying complex financial matters through an efficient, client-centric process. The Harbor Group utilizes Merrill Lynch and Bank of America family office services to develop custom strategies tailored to retirement planning, education savings, wealth transfer, and other financial objectives. The group has been recognized by Forbes on their "Best-in-State Wealth Management Teams" list from 2023 to 2026.

He holds a degree in Economics from Boston College and has earned the Personal Investment Advisor (PIA) designation. Outside of his professional work, John enjoys music, skiing, and spending time with his family.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

General retirement planning College savings (529s, UTMA, etc.) Multi-generational wealth transfer General tax planning Wealth management

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Florham Park, NJ 100 Campus Dr

100 Campus Dr

Florham Park NJ 07932

Advisors at this office

132

Most active in

New Jersey · Texas

Work history

2 years of industry experience

Bank of America N.A.

2024 - Present • 2 years

Florham Park, NJ

Merrill

2023 - Present • 3 years

Florham Park, NJ

Unemployed

2022 - 2023 • 1 year

Spring Lake, NJ

Jay Peak Resort

2021 - 2022 • 1 year

Jay, VT

Enterprise Rent-A-Car

2020 - 2021 • 1 year

Natick, MA

Unemployed

2020 - 2020 • 1 year

Spring Lake, NJ

Enterprise Rent-A-Car

2019 - 2019 • 1 year

Ocean Township, NJ

Boston College

2019 - 2020 • 1 year

Chestnut Hill, MA

UBS

2018 - 2019 • 1 year

New York, NY

Bucknell University

2016 - 2018 • 2 years

Lewisburg, PA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Tomas G

CFP®, Series 66, CIMA®, CPWA®

Summit, NJ

Beacon Hill Private Wealth LLC

Tomas Geoghegan is a CFP® and Series 66–registered financial advisor with 23 years of industry experience. He has been with Beacon Hill Private Wealth LLC since 2016, where he is the sole advisor. The firm provides comprehensive wealth management and planning services to individuals, high-net-worth families, trusts, institutions, and businesses. Beacon Hill employs an evidence-based, largely passive investment approach focused on global diversification, modest factor tilts, and high-quality fixed income to manage portfolio volatility, and it offers distinctive pension-consulting services including plan investment platform analysis and participant education.

Retirement income strategy Wealth management Tax-loss harvesting RSUs / ISOs / NSOs Retirement withdrawal strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
user avatar

Cyrus E

Series 65

Glen Ridge, NJ

Eslami & Co. Wealth Management, LLC

Cyrus Eslami is the principal advisor at Eslami & Co. Wealth Management, LLC in Glen Ridge, NJ. He holds a Series 65 credential and has one year of industry experience. Prior to founding his firm, he worked at Betterment and has founded Warmer Holdings, where he serves as a founding engineer developing AI-powered software for financial advisor workflows. He also engages in independent development of automated trading strategies for US futures markets. Eslami & Co. Wealth Management provides fee-only investment management and financial planning services to individuals and high-net-worth clients. The firm combines diversified asset allocation with quantitative strategies and targeted alternative exposures, employing third-party Sub-Advisors for specialized mandates and maintaining a technology-driven approach distinct within the independent advisory sector.

Tax-loss harvesting Income planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General estate planning guidance

Marc L

CFP®, Series 65

Rockaway, NJ

Marc Alan Wealth Management LLC

Marc Lescarret is a CFP®-certified financial advisor with over twenty years of experience in investments and tax mitigation. He is the sole advisor at Marc Alan Wealth Management LLC, an independent firm he has led since 2021. Before founding his firm, he worked in investment research and served high-net-worth individuals. Marc Alan Wealth Management LLC serves high-net-worth individuals, especially landlords and wealthy individuals who prioritize advanced tax mitigation and need the oversight of a fiduciary who does not collect Referral fees from agents he recommends or commissions from products he sells. My niche is: 1. Insane portfolio tax avoidance 2. Real Estate and Landlord tax shelters 3. FEE Only, so no product pays me a commission, and I take that step further so no person pays me any referral fee, aka a personal advocate and fiduciary Who I serve: I primarily serve landlords and tax concerned individuals age 40+ who have a net worth of over one million. You are never alone, we own your problems with you and tackle them together.

Private / alternative investments Real estate investing Options & derivatives strategies Tax-loss harvesting General tax planning Founder/Business Owner Executive Retired Real Estate Professional Self-Employed Established Professionals Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
user avatar

Brian A

Series 7, Series 66

Parsippany, NJ

Comprehensive Wealth Services, LLC

Brian Amato is a financial advisor with LPL Financial, holding a Series 66 designation and 24 years of industry experience. His prior roles include positions at Lebenthal Global Advisors LLC, Cadaret, Grant & Co., Inc., and American Investment Planners LLC. He is also involved in tax preparation and accounting through American Taxes Inc. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of investment solutions supported by an in-house research team and accommodates both advisory and brokerage needs through a large network of investment adviser representatives.

Passive / index investing Retirement income strategy Social Security optimization General tax planning Active portfolio management Founder/Business Owner
user avatar

Christopher C

CFP®, Series 63, Series 66

Florham Park, NJ

Raymond James & Associates

Christopher Conway is a CFP® professional with 18 years of industry experience, currently serving as a financial advisor at Raymond James & Associates since 2016. Prior to this, he worked at Deutsche Bank Securities Inc. from 2014 to 2016. Raymond James & Associates provides financial planning and investment consulting through its Wealth Advisory Services Program to a diverse client base, including individuals, retirement plans, corporate and charitable entities, and government clients. The firm also offers wrap fee advisory programs and institutional consulting with a focus on public finance and municipal work.

General retirement planning General estate planning guidance College savings (529s, UTMA, etc.) General tax planning Wealth management Founder/Business Owner Retired Executive Doctor or Medical Professional Real Estate Professional Young Professionals HENRY (High Earners, Not Rich Yet) Approaching retirement Retired Established Professionals
user avatar

Damian M

Series 63, Series 65

North Plainfield, NJ

Hillgate Financial, LLC

Damian Mbadugha is the sole advisor at Hillgate Financial, LLC, a New Jersey-registered investment adviser. He holds Series 63 and Series 65 licenses and has 13 years of industry experience. In addition to his advisory role, he is registered as a commodities trading advisor, and works as an insurance agent and tax preparer, focusing on research during weekends. Hillgate Financial provides discretionary investment supervisory services to individuals, trusts, and estates, applying modern portfolio theory to build diversified portfolios primarily using passively managed funds and ETFs. The firm emphasizes tax-aware strategies and manages a historically significant asset base with a focus on individualized client portfolios.

Passive / index investing
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