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John Berry Heddens

Advisor at Equitable Advisors — Ft. Collins, CO

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

41 years

Location

Ft. Collins, CO 80525

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,620

Across 968 offices

Clients per advisor

16 Very Low

Avg AUM per client

$570,841 High

HNW client ratio

47% Very High

About

John Heddens is a CFP® professional with 40 years of industry experience, currently serving with Equitable Advisors since 1999. He previously worked with Axa Advisors, LLC from 1999 to 2020. Outside of his advisory role, Heddens is involved in managing rental properties and holds a secretary position with a professional office park owners association in Ft. Collins, CO. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through third-party programs. The firm employs a hybrid referral and implementation model, working with multiple asset managers and offering both advisory and brokerage channels.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement income strategy Social Security optimization

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Baby Boomers (Born 1946-1964)

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Fee options

Percentage

$0+: 0.20% to 2.50% annually (varies by program and asset level; see product-specific minimum and maximum fees) $0+: Financial planning fixed fees: $250 - $25,000 for new plans; $250 - $12,500 for reviews $0+: Financial planning hourly fees: $100 - $400 per hour

Commissions

Variable life and annuity sales commissions and renewal commissions are received in brokerage capacity, not advisory fees.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees may range from $250 to $25,000 for new clients; follow-on plan review fees generally range from $250 to $12,500; hourly fees generally range from $100 to $400 per hour. Fee-only: Fee-based financial planning services are offered, including fixed and hourly fees as noted above.

Location

See office

Ft. Collins, CO

155 E Boardwalk Dr, Suite 250

Ft. Collins CO 80525

Advisors at this office

2

Most active in

Colorado · Texas

Work history

41 years of industry experience

Equitable Advisors

1999 - Present • 27 years

New York, NY

Axa Advisors, Llc

1999 - 2020 • 21 years

New York, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jared D

CFP®, Series 66

Fort Collins, CO

Otium Wealth Management

Jared Dull is a CFP® and Series 66 registered advisor with five years of industry experience. He is the sole advisor at Otium Wealth Management in Fort Collins, CO, and previously worked at Edward Jones for five years and at ConocoPhillips for nine years. He is also a licensed insurance agent in Fort Collins. Otium Wealth Management serves individuals, high-net-worth families, trusts, retirement plans, and charitable foundations by providing discretionary investment management and financial planning. The firm combines strategic and tactical asset allocation with various investment approaches and offers retirement-plan consulting and ERISA fiduciary services.

Business ownership considerations Business exit / sale strategy Business succession planning General estate planning guidance General retirement planning Founder/Business Owner
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Jack H

Series 66

Fort Collins, CO

Ascend Private Wealth Management

Jack Hastings is a financial advisor at Ascend Private Wealth Management in Fort Collins, CO. He holds a Series 66 designation and has experience working at UBS Financial Services and Fidelity Investments. Outside of finance, he has held roles associated with golf academies and country clubs. Ascend Private Wealth Management offers combined financial planning and discretionary portfolio management to individuals, families, trusts, and business owners without a stated account minimum. The firm employs an investment process that integrates fundamental, technical, and macroeconomic analysis with a mix of active and passive strategies.

Active portfolio management Passive / index investing Real estate investing
user avatar

Michael G

Series 65

Fort Collins, CO

Kibo Investment Advisors LLC

Michael Gavin is the sole advisor at Kibo Investment Advisors LLC in Fort Collins, CO. He holds a Series 65 designation and has been affiliated with Kibo since 2026. Gavin also maintains a full-time academic appointment at Colorado State University since 2012. Kibo Investment Advisors LLC offers discretionary investment management and tailored advisory services primarily to individuals, high-net-worth households, trusts, and families. The firm employs a proprietary quantitative approach that integrates machine learning and academic research, focusing on companies with lower carbon exposure.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting
user avatar

Lucas C

CFP®, Series 66

Timnath, CO

Level Up Financial Planning, LLC

Lucas Casarez is a CFP®-certified financial advisor with 11 years of industry experience. He is the principal of Level Up Financial Planning, LLC and also owns Power Up Tax Planning Services, LLC, where he provides tax preparation services during the tax season. His prior experience includes roles at CETERA Advisor Networks, CWM, LPL Financial, and Keystone Financial Services. Level Up Financial Planning serves individual clients, including high-net-worth households, offering discretionary portfolio management and comprehensive financial planning. The firm uses a primarily passive investment approach focused on low-cost, tax-efficient portfolios composed of index mutual funds and ETFs, while incorporating technical and cyclical analysis in its reviews.

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance
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Sunit B

CFP®, Series 65

Fort Collins, CO

Oaktree Financial Planning, LLC

Sunit Bhalla is a CFP® and Series 65-registered financial advisor with 17 years of industry experience. He has been with Oaktree Financial Planning, LLC since 2008. Oaktree Financial Planning, LLC is a fee-only fiduciary firm that provides personalized financial planning and discretionary investment management primarily for high-net-worth individuals, trusts, estates, and small businesses. The firm combines strategic baseline allocations with tactical adjustments and emphasizes tax-aware account placement and periodic rebalancing.

General retirement planning General tax planning Wealth management Cash flow / budgeting
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Andrew L

Series 65, Series 63

Loveland, CO

Fletching Arrows Wealth Management LLC

Andrew Logue is the principal advisor at Fletching Arrows Wealth Management LLC in Loveland, Colorado, holding Series 65 and Series 63 licenses with 11 years of industry experience. His prior work includes roles at Navigation Wealth Management, Inc. and Navigation Financial Services, Inc. He also coordinates Financial Peace University and manages an affiliated insurance business, which occupies roughly 5% of his time. Fletching Arrows Wealth Management LLC offers fee-based financial planning and discretionary portfolio management primarily to individual clients. The firm employs the Orion Portfolio Solutions platform and combines fundamental and technical analysis to manage accounts, which are reviewed at least quarterly.

Wealth management
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