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John Roger Mills

Advisor at Guardian Life — Swannanoa, NC

Updated today

Credentials

Series 63, Series 66

Experience

18 years

Location

Swannanoa, NC

Guardian Life logo

Guardian Life

Enterprise

Total advisors

1,910

Across 510 offices

Clients per advisor

42 Low

Avg AUM per client

$230,599 Low

HNW client ratio

22% Typical

About

John Mills is a financial advisor with Primerica Advisors in Swannanoa, NC, holding Series 63 and Series 66 licenses and 18 years of industry experience. He has worked with Primerica Advisors and Guardian Life Insurance Company since 2014 and more recently with Park Avenue Securities beginning in 2025. Outside of his advisory work, Mills manages a shared farm property in Kansas and serves as a successor trustee and executor for a family estate. Park Avenue Securities LLC serves a broad retail client base, including individual and high-net-worth investors, charitable organizations, and corporate clients, offering brokerage, advisory, financial planning, and consulting services. The firm employs a variety of proprietary and third-party investment strategies across multiple account types, managing roughly $15 billion in regulatory assets under management through an integrated operating model.

Client services

Based on Guardian Life

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on Guardian Life

Retirement income strategy Business exit / sale strategy Wealth management Private / alternative investments

Occupation focus

Based on Guardian Life

Founder/Business Owner Retired Executive

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Fee options

Fixed

Flat fees for financial planning, consulting, business exit consulting generally $500 to $30,000.

Percentage

$0 - $499,999.99: 2.05% (Park Avenue Portfolio Select Program maximum client fee) $500,000 - $999,999.99: 2.00% (Park Avenue Portfolio Select Program maximum client fee) $1,000,000 - $1,999,999.99: 1.95% (Park Avenue Portfolio Select Program maximum client fee) $2,000,000+: 1.90% (Park Avenue Portfolio Select Program maximum client fee)

Commissions

Brokerage commissions on transaction-based accounts; ticket charges $10 per transaction for Park Avenue Portfolio Select.

Project-based

Hourly fees for financial planning and consulting generally $100 to $500 per hour.

Subscriptions

Subscription-Based Financial Planning fees up to $25,000 per agreement annually; Subscription-Based Business Financial Consulting fees up to $30,000 annually or per engagement.

Other

Account minimum: $5,000 (VestWise minimum), $10,000 (most Park Avenue Proprietary Programs minimums, including Park Avenue Portfolio Select [closed to new investors], Park Avenue Signature Portfolio, Foundations, Quantitative Innovations, Park Avenue Strategist Select and Plus, UMA Select) Minimum fee: Annual Platform Fee minimum $90 per household for Park Avenue Proprietary Programs other than VestWise. Fee-only: Advisory and financial planning fees negotiated; financial planning fees range generally $100/hour to $500/hour or flat fees $500 to $25,000; subscription plans up to $25,000 annually.

Location

See office

Swannanoa, NC

Swannanoa NC

Advisors at this office

1

Most active in

Florida · North Carolina · South Carolina · Virginia

Work history

18 years of industry experience

Park Avenue Securities

2025 - Present • 1 year

Swannanoa, NC

Guardian Life Insurance Company

2025 - Present • 1 year

Swannanoa, NC

Guardian Life

2014 - Present • 12 years

Charlotte, NC

Guardian Life Insurance Co.

2014 - Present • 12 years

Charlotte, NC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Daniel H

Series 63, Series 65, Series 66

Weaverville, NC

PRESERVE WEALTH MANAGEMENT

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Equity compensation tax strategy Retirement income strategy Social Security optimization Charitable giving & philanthropy General estate planning guidance Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
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Anne M

CFP®, Series 65

Weaverville, NC

Integrated Financial Coaching and Planning

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Charitable giving & philanthropy Cash flow / budgeting General tax planning Retirement plans for business owners (SEP, solo 401k) Women Professionals
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Elmer W

CFP®, CFA®, Series 63

Asheville, NC

Wessel Investment Counsel, L.L.C.

Elmer Wessel is the principal advisor at Wessel Investment Counsel, L.L.C. in Asheville, NC, holding CFP®, CFA®, and Series 63 designations with 22 years of industry experience. He has been with Wessel Investment Counsel since 2003. Wessel Investment Counsel provides personalized asset management and financial planning services to both high-net-worth and non-HNW individual clients. The firm uses a combination of fundamental, technical, and cyclical analysis supported by third-party research, offering discretionary and non-discretionary portfolio management alongside financial planning tailored to client needs.

Options & derivatives strategies
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Jacques F

Series 63, Series 65, Series 66

Fletcher, NC

Fogel Investment Advisory Group, Inc.

Jacques Fogel is the sole advisor at Fogel Investment Advisory Group, Inc. in Fletcher, NC, with 28 years of industry experience. He has held Series 63, 65, and 66 licenses and has been leading his independent advisory firm since 2007. Prior to founding his firm, he was associated with Purshe Kaplan Sterling Investments. Fogel Investment Advisory Group, Inc. manages approximately $53.9 million for around 80 clients, including individuals and employer-sponsored retirement plans. The firm emphasizes diversified portfolio construction using a collaborative process based on long-term historical data, and it primarily manages assets on a non-discretionary basis, providing retirement income planning and participant education as part of its service offering.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Wealth management
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John C

CFP®, ChFC®, Series 63, Series 65

Asheville, NC

Coleman Advisory, LLC

John Coleman is a CFP® and ChFC® with 16 years of experience in financial advisory services. He is the sole advisor at Coleman Advisory, LLC, based in Asheville, NC, and previously worked at Questar Asset Management. In addition to his advisory work, he is licensed to offer life insurance, long-term care, and annuity products. Coleman Advisory provides personalized financial planning, investment advisory, and portfolio management to individuals, trusts, estates, small businesses, and select corporate pension and profit-sharing plans. The firm emphasizes asset allocation, multi-level diversification, and tailored investment policy statements, offering a range of strategies from buy-and-hold to tactical management depending on client needs.

Retirement income strategy Income planning Social Security optimization Medicare planning Annuities Retired Founder/Business Owner Executive Approaching retirement Retired

William C

CFP®

Fletcher, NC

Carrington Financial Planning, LLC

I founded Carrington Financial Planning, LLC, for the single purpose of helping my clients achieve financial success.  I feel a deep sense of responsibility when entrusted with this important aspect of people’s lives.  I also believe that good financial planning must be collaborative in order to be successful.  I work with clients through every step of the process on the way to achieving financial peace of mind.  As a fiduciary advisor, I always put the interests of my clients first and ensure that I meet their needs in a holistic fashion.  That means that I view investment portfolios as just one component of a client’s financial picture.  Good comprehensive financial planning should bring together all aspects of your financial life.  With a well-constructed financial plan, composed of clearly defined goals, combined with a solid investment strategy, we will work together to put you on the pathway to financial success.

General retirement planning Government Employee Married/Couples/Partners Parents
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