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John Anthony Rojas

Advisor at Rossby Financial, LLC — Melbourne, FL Irwin Street

Updated today

Credentials

CFP®, Series 63

Experience

29 years

Location

Melbourne, FL 32901

Rossby Financial, LLC

Multi-team

Total advisors

31

Across 17 offices

Clients per advisor

126 Very High

Avg AUM per client

$216,939 Very Low

HNW client ratio

6% Low

About

John Rojas is a financial advisor at Rossby Financial, LLC with 29 years of industry experience. He holds the CFP® and Series 63 designations and has worked at firms including Ameriprise Financial Services, Inc. and NewEdge Advisors, LLC. Outside of his advisory role, he is involved with Strategic Tax Advisors, where he provides tax preparation and accounting services. Rossby Financial provides investment advisory and financial planning services to individuals, charitable organizations, pension and profit-sharing plans, corporations, and other business entities. The firm manages approximately $565 million in discretionary assets and employs diversified investment strategies tailored to clients’ objectives and risk tolerances, including the use of third-party managers and wrap-fee programs.

Client services

Based on Rossby Financial, LLC

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on Rossby Financial, LLC

Wealth management

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Fee options

Fixed

Fixed fee financial planning and consulting fees range from $200 to $50,000 depending on scope and complexity.

Percentage

$0+: Negotiable, up to 2.5% More than $100,000 (for deposits/withdrawals adjustments)+: Prorated adjustments applied

Commissions

Some IARs are registered representatives providing securities brokerage services on a commission basis; also earn commissions for insurance products.

Project-based

Financial planning and consulting hourly fees range from $100 to $1,000 per hour.

Other

Fee-only: Asset-based fees up to 2.5% of assets under management; Fixed fees $200 to $50,000; Hourly fees $100 to $1,000 per hour for financial planning and consulting services.

Location

See office

Melbourne, FL Irwin Street

2412 Irwin Street

Melbourne FL 32901

Advisors at this office

11

Most active in

Florida

Work history

29 years of industry experience

TriBox Private Wealth

2026 - Present • 1 year

Palm Beach, FL

Rossby Financial LLC

2026 - Present • 1 year

Melbourne, FL

NewEdge Advisors, LLC

2022 - Present • 4 years

New Orleans, LA

LPL Financial, LLC

2022 - Present • 4 years

Palm Beach Gardens, FL

Ameriprise Financial Services, Inc.

2015 - 2022 • 7 years

Palm Beach Gardens, FL

Wells Fargo Clearing

2008 - 2015 • 7 years

FL

A. G. Edwards & Sons, Inc.

2003 - 2008 • 5 years

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Penny D

CFP®, Series 63, Series 65

Indian Harbour Beach, FL

Financial Planning by Design

Penny Di Giovanna is a CFP® with nine years of industry experience. She is the principal advisor at Financial Planning by Design, an independent firm she founded in 2023. Prior to this, she held positions at J.W. Cole Advisors, Fidelity Brokerage Services, and Raymond James, among others. In addition to her advisory work, she operates Wise Penny Consulting LLC, which provides non-investment consulting services related to family governance, financial education, and family transitions, including divorce. Financial Planning by Design is a fee-only, independent registered investment adviser serving individual and high-net-worth clients through comprehensive financial planning and discretionary investment management. The firm utilizes a blend of passive and active strategies based on Modern Portfolio Theory and offers tailored planning across various financial areas, including retirement, tax, and estate considerations.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Richard G

CFP®, ChFC®

Melbourne, FL

Financial Analytics, LLC

Richard Greenhill is a CFP® and ChFC® with 20 years of experience in the financial industry. He is the sole advisor at Financial Analytics, LLC, an independent firm based in Melbourne, FL. Since 2010, he has also been affiliated with American Equity Investment Corporation. Outside of his advisory work, he serves as a bookkeeper for a homeowner association. Financial Analytics, LLC provides financial planning and investment supervisory services to individual clients, focusing on personalized planning and portfolio management under CFP Board practice standards. The firm manages approximately $5.8 million in assets across about 15 client relationships, employing a collaborative, non-discretionary approach to advisory services.

General retirement planning
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Milo Z

CFP®, Series 63, Series 65

Indialantic, FL

Zonka & Associates, Inc.

Milo Zonka is a CFP®-credentialed financial advisor with over 21 years of industry experience. She is principal at Zonka & Associates, Inc., an independent advisory firm based in Indialantic, Florida. In addition to her advisory role, she is involved in aviation-related businesses including real estate development and aerospace manufacturing. Zonka & Associates provides investment advisory services to individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and business entities. The firm offers tailored portfolio management, financial planning, and pension consulting, with a specific focus on retirement plans and institutional clients.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Luis S

CFA®, Series 65

Melbourne, FL

LVS Advisory LLC

Luis Sanchez is a CFA® charterholder and Series 65 licensee with seven years of industry experience. He is the principal advisor at LVS Advisory LLC and also serves as Managing Partner and 50% owner of Greater Wealth LLC, a wealth management firm founded in 2023. His roles include investment decision-making and client relationship management across both firms. LVS Advisory provides discretionary investment management primarily through separately managed accounts, serving individuals, trusts, family offices, corporations, and employee benefit plans. The firm’s investment approach combines value and growth strategies with a focus on long-term capital preservation, utilizing a broad range of securities including equities, fixed income, convertibles, structured instruments, and derivatives.

Active portfolio management Options & derivatives strategies Real estate investing Private / alternative investments
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Desiree K

CFP®, ChFC®

Satellite Beach, FL

Kaul Financial Solutions

Desiree Kaul is the founder of Kaul Financial Solutions and holds the CFP® and ChFC® designations. She has two years of industry experience, with prior roles at Plancorp, LLC and MainStreet Financial Planning, Inc. Kaul also serves as a course facilitator at The American College of Financial Services and as an instructor for the CERTIFIED FINANCIAL PLANNER® certification program through Dalton Education, LLC. Kaul Financial Solutions provides project-based financial planning and tax preparation services to individuals, sole proprietors, and small businesses. The firm generally favors passive investment strategies based on Modern Portfolio Theory, offering recommendations implemented at the client’s direction without ongoing portfolio management.

General retirement planning General tax planning
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Thomas W

ChFC®, Series 63, Series 65

Melbourne, FL

Critical Mass Financial, LLC

Thomas Wuchte is a financial advisor at Critical Mass Financial, LLC with 17 years of industry experience. He holds the ChFC® designation and securities licenses Series 63 and Series 65. Prior to founding Critical Mass Financial in 2025, he worked at Northrop Grumman Systems Corporation as an analyst and has served in the United States Navy. Outside of his advisory role, he owns and operates a tax and insurance services business. Critical Mass Financial, LLC provides discretionary and non-discretionary asset management and financial planning services to individuals and high-net-worth clients. The firm utilizes a combination of fundamental and technical analysis within an allocation framework informed by modern portfolio theory, offering strategies that include options trading and tax-loss harvesting.

Options & derivatives strategies Executive
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