John Shuhda
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
San Francisco, CA 94104
Credentials
Series 63, Series 66
Industry experience
35 years
John Shuhda is a Private Wealth Advisor with Merrill Private Wealth Management and a co-founder of The Shuhda Group, a wealth management team. He works with ultra-affluent individuals, families, and institutions, focusing on developing integrated wealth management strategies that align with their long-term objectives. John oversees client outreach and portfolio strategy for the group, leveraging his experience in equity, fixed income, and foreign exchange markets to create diversified investment portfolios that balance factors including liquidity, transparency, volatility, taxation, and fees.
John began his career in wealth management in 1992, starting as a Vice President at Salomon Brothers. He has since held roles with increasing responsibility, including Principal at Robertson Stephens and Director positions at Deutsche Bank and Credit Suisse. In 2012, he moved his team to Merrill Private Wealth Management. John holds a Bachelor of Arts in Economics from Hobart College and an MBA from Indiana University. He also holds the Personal Investment Advisor (PIA) designation.
Residing in San Francisco, John is involved in the community through his service as a trustee for Xavier High School in New York City. His personal interests include cooking, playing guitar in a band, and practicing yoga. John has two children, Will and Lilly.
Based on Merrill
$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)
Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated
555 California St, Pbig San Francisco
San Francisco, CA 94104
California · Georgia · Texas
Bank Of America, N.a.
2012 - Present (14 years)
Merrill
2012 - Present (14 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")