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Jonathan William Larsen

Advisor at Keating Financial Advisory Services — St. Petersburg, FL

Updated today

Credentials

CFP®, Series 66

Experience

21 years

Location

St. Petersburg, FL

Keating Financial Advisory Services logo

Keating Financial Advisory Services

Team

Total advisors

24

Across 8 offices

Clients per advisor

208 Very High

Avg AUM per client

$257,124 Very Low

HNW client ratio

5% Very Low

About

Jonathan Larsen is a CFP® and Series 66-registered financial advisor with 20 years of industry experience. He has worked at Keating Financial Advisory Services since 2022 and previously spent 17 years with Raymond James Financial Services Advisors, Inc. Keating Financial Advisory Services serves pension and profit-sharing plans, corporate retirement plans, and other institutional clients, managing $330 million in plan assets. The firm offers both discretionary and non-discretionary investment management, along with modular financial planning and consulting services.

Client services

Based on Keating Financial Advisory Services

Financial planning Pension consulting Educational seminars or workshops
Investment recommendation/consulting services

Expertise

Based on Keating Financial Advisory Services

College savings (529s, UTMA, etc.) General retirement planning Retirement income strategy Life insurance needs analysis Charitable giving & philanthropy

Occupation focus

Based on Keating Financial Advisory Services

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning fees typically range from $500 to $50,000, depending on complexity and services provided.

Location

See office

St. Petersburg, FL

St. Petersburg FL

Advisors at this office

1

Most active in

Florida · Kansas

Work history

21 years of industry experience

Keating Financial Advisory Services KFAS

2022 - Present • 4 years

St. Peterburg, FL

Raymond James Financial Services Advisors, Inc.

2005 - 2022 • 17 years

St Petersburg, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jack C

CFP®, Series 63, Series 66

Clearwater, FL

Csenge Advisory Group, LLC

Jack works as a Wealth Advisor with Csenge Advisory Group, helping families and business owners create and implement financial strategies. From retirement planning for individuals to designing benefits strategies for small businesses, Jack’s goal is to help his clients plan their financial future. He also helps our clients with their investment, social security, insurance, and estate planning needs.

Retirement income strategy Wealth management Early retirement planning Multi-generational wealth transfer Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired Self-Employed Approaching retirement HENRY (High Earners, Not Rich Yet) Young Professionals Established Professionals Retired

Priscilla N

Series 66, Series 7, Series 63, Series 65

St Petersburg, FL

Pmn Financial Associates

Priscilla Nunez is a financial advisor at Integrity Alliance, LLC with seven years of industry experience. She holds the Series 66 designation, (Series 63/65 combined), Series 7, and has worked at Brokers International Financial Services since 2018. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisers. The firm offers comprehensive asset management, financial planning, and consulting services using a variety of portfolio management approaches and custodial platforms.

Wealth management Active portfolio management General retirement planning Retirement income strategy Annuities Executive Retired Government Employee Doctor or Medical Professional Educators, Teachers, and Academics HENRY (High Earners, Not Rich Yet) Young Professionals Established Professionals Approaching retirement Women Professionals

Enzo C

Series 66

Tampa, FL

Merrill

Enzo Cespedes Correa is a Wealth Management Advisor at Merrill Lynch Wealth Management. He began his financial career in 2017 within consumer banking and transitioned to investment management in 2020. His expertise includes tax minimization strategies, portfolio management, wealth transfer, banking integration, and lending services. Enzo holds a Bachelor of Business Administration in Finance and a Master of Business Administration (MBA) from Florida International University, as well as the Certified Private Wealth Advisor® (CPWA®) designation earned through the Yale School of Management. He also holds the Personal Investment Advisor (PIA) designation. Originally from Coral Gables, Miami, Enzo resides in Wellswood, Tampa with his wife Peyton and daughter Elsie. He is active in his church community and enjoys reading and exploring emerging trends in finance and technology. He is fluent in English and Spanish.

Wealth management Tax-loss harvesting Multi-generational wealth transfer
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Dwight E

Series 63, Series 65

Tampa, FL

Raymond James & Associates

Dwight Edwards is a financial advisor with Raymond James & Associates in Wesley Chapel, FL, holding Series 63 and Series 65 licenses and possessing 27 years of industry experience. He has been with Raymond James & Associates, INC since 2016 and also worked at Raymond James & Associates from 2017 to 2018. Outside of his advisory role, he is involved in rental property ownership. Raymond James & Associates offers financial planning and investment consulting services to a wide range of clients, including individuals, retirement plans, corporate and charitable entities, and government clients. The firm provides tailored financial plans and investment recommendations through its Wealth Advisory Services Program and supports institutional consulting via its Institutional Fiduciary Solutions division.

General retirement planning Wealth management Founder/Business Owner Retired Executive

Dean H

Series 63, Series 66

Seminole, FL

Edward Jones

Dean Hershkowitz is a financial advisor at Edward Jones with seven years of industry experience. He previously worked for the Development Corporation for Israel for five years and founded Herdury Creations LLC, operating it for eight years. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Charitable giving tax strategies Charitable giving & philanthropy Business ownership considerations Wealth management Founder/Business Owner LGBTQIA
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Jacob W

Series 66

Saint Petersburg, FL

Wyand Wealth LLC

Jacob Wyand is a financial advisor at Wyand Wealth LLC in Saint Petersburg, FL, holding a Series 66 designation and four years of industry experience. His prior roles include positions at Fidelity Investments and UBS Financial Services. Wyand Wealth LLC is a state-registered investment adviser serving individual and family clients with investment management and financial planning. The firm uses a top-down asset allocation process focused on ETFs and individual equities, providing discretionary management and accommodating client investment restrictions.

Income planning Cash flow / budgeting Home buying
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