Jose E. Martinez

William Reed is a financial advisor at First Financial Coaching, Inc. in Harlingen, TX, with 29 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Triad Advisors, Inc. from 2010 to 2017. Outside of advising, Reed serves as president of a municipal utility district board. First Financial Coaching, Inc. provides investment advisory services, retirement plan consulting, and financial education to individuals, families, business owners, and corporations. The firm delivers primarily non-discretionary investment advice and partners with a third-party asset manager for discretionary portfolio management, while emphasizing financial education and analysis.

Mathew Reed is a Series 65-licensed advisor with First Financial Coaching, Inc. in Harlingen, TX, and has two years of industry experience. Prior to joining First Financial Coaching, he held roles at Vincero, Champion Teamwear, and several other companies. Outside of his advisory work, he is involved in a pizza sales and delivery business in Brownsville, TX. First Financial Coaching serves individuals, families, business owners, and corporate clients by providing non-discretionary investment advisory, retirement plan consulting, financial education, and financial analysis services. The firm typically arranges discretionary management through a co-advisory relationship with an independent manager and emphasizes client approval for transactions and ongoing monitoring.

Janet Harrington is a financial advisor with First Financial Coaching, Inc. in Harlingen, TX, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. She has been with First Financial Coaching since 2010 and previously worked at Triad Advisors, Inc. Harrington is also an insurance agent specializing in life and long-term care insurance. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm offers non-discretionary investment advice and partners with a third-party asset manager for discretionary portfolio management, emphasizing investment education and financial analysis.

John Little IV is a financial advisor with Virtue Capital Management, LLC, holding Series 63 and Series 65 credentials and bringing 21 years of industry experience. He previously worked at Horter Investment Management and operates two insurance-related businesses focused on fixed insurance products and management. Virtue Capital Management serves individuals, trusts, estates, charitable organizations, corporations, qualified retirement plans, and other advisers. The firm customizes portfolios using tactical, strategic, and dynamic approaches and delivers advice through a multi-team model with ongoing monitoring, reporting, and client education.

Angelica Garrido is a financial advisor at PNC Wealth Management with 20 years of industry experience. She holds a Series 66 designation and has worked at several BBVA-related firms prior to joining PNC in 2021. Outside of her advisory role, she owns and manages rental properties. PNC Wealth Management offers retail brokerage and advisory services through a model-based digital program available by invitation to employees, utilizing algorithm-driven risk assessment and portfolio strategies managed by PNC and third-party strategists.

Matt Heffernan is a financial advisor with Ameriprise in Harlingen, TX, holding a Series 66 designation and 16 years of industry experience. He has been with Ameriprise since 2004. Outside of his advisory role, Heffernan serves as the finance chair on the board of directors for United Way in Harlingen. Ameriprise Financial Services is a large, diversified advisory firm serving individual and institutional clients. The firm offers a specialized Premier Retirement Income service that provides written recommendation reports and ongoing annual retirement-income planning focused on reliable income sources and tax-aware withdrawal strategies.