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Joseph Friend III

Advisor at Barnes Pettey Financial Advisors, LLC — Memphis, TN

Updated today

Credentials

Series 66

Experience

15 years

Location

Memphis, TN 38119

Barnes Pettey Financial Advisors, LLC logo

Barnes Pettey Financial Advisors, LLC

Team

Total advisors

8

Across 4 offices

Clients per advisor

378 Very High

Avg AUM per client

$326,849 Very Low

HNW client ratio

31% Typical

About

Joseph Friend III is a financial advisor at Barnes Pettey Financial Advisors, LLC in Memphis, TN, holding a Series 66 designation with 15 years of industry experience. He has worked at Barnes Pettey Financial Advisors since 2010 and previously with Raymond James Financial Services and APIS Investment Group. Friend is also a licensed independent life insurance agent, dedicating limited time to this activity. Barnes Pettey Financial Advisors serves individuals, families, trusts, charitable organizations, and business entities with discretionary and non-discretionary investment management, financial planning, and retirement-plan consulting. The firm manages $1.31 billion in assets and employs a client-specific approach using fundamental and technical analysis across a diverse range of investment vehicles.

Client services

Based on Barnes Pettey Financial Advisors, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Barnes Pettey Financial Advisors, LLC

Private / alternative investments Real estate investing Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

Fixed fees ranging from $750 to $3,000 for financial planning services

Percentage

$0 - $1,000,000: 1.25% Over $1,000,000 - $2,000,000: 1.10% Over $2,000,000 - $5,000,000: 0.95% Over $5,000,000 - $10,000,000: 0.80% Over $10,000,000+: 0.65%

Commissions

Some representatives are licensed insurance professionals who may earn commissions for selling insurance products

Project-based

Hourly fee rate up to $200 for financial planning services

Other

Fee-only: Fixed fees ranging from $750 to $3,000 for financial planning services; hourly fees up to $200 per hour

Location

See office

Memphis, TN

6060 Poplar Ave, Suite 415

Memphis TN 38119

Advisors at this office

1

Most active in

Louisiana · Tennessee · Texas

Work history

15 years of industry experience

Barnes Pettey Financial Advisors, LLC

2019 - Present • 7 years

Memphis, TN

Raymond James Financial Services, inc.

2013 - 2025 • 12 years

Memphis, TN

APIS Investment Group

2013 - 2017 • 4 years

Memphis, TN

Raymond James Financial Services Advisors INC.

2013 - 2017 • 4 years

Memphis, TN

Barnes Pettey Financial Advisors

2010 - 2025 • 15 years

Memphis, TN

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jonathan M

CFP®, Series 66

Memphis, TN

Kimery Wealth Management, LLC

Fiduciary, fee-only CFP® focused on serving high net worth individuals, families and business owners.

General retirement planning Income planning General tax planning Wealth management Trust structures (GRAT, IDGT, revocable) Retired Veterinarian Sales Professional Founder/Business Owner Self-Employed Approaching retirement Retired Established Professionals Mid-Career Professionals HENRY (High Earners, Not Rich Yet)
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William K

CFA®, Series 66

Memphis, TN

Kickpoint Financial, LLC

William Klinke is a CFA® charterholder based in Memphis, TN, with 15 years of experience in the financial industry. He founded Kickpoint Financial, LLC in 2019 and has prior experience with Morgan Stanley Private Bank, Morgan Stanley, and Merrill. He also has an ownership and portfolio management role at TWPTX, LLC. KickPoint Financial serves individual clients, trusts, estates, and businesses, managing approximately $15.4 million with a single-advisor model. The firm provides comprehensive wealth management and financial planning, focusing primarily on ETF-centered portfolios while incorporating various investment analyses and discretionary portfolio management.

Wealth management
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William H

CFP®, Series 63, Series 65

Collierville, TN

WLH Management Co., Inc.

William Hays is a CFP® professional with 42 years of industry experience, currently serving as the sole advisor at WLH Management Co., Inc. in Collierville, TN. He has been with WLH Management since 2008 and maintains a longstanding affiliation with Arlington Securities, Inc. since 1990. Outside of his advisory work, he is involved with Cheers Wine & Spirits. WLH Management Co., Inc. provides portfolio management and financial planning services to individual and high-net-worth clients, tailoring investment strategies to client-specific goals and risk tolerances. The firm uses a combination of mutual funds, insurance products, and both long- and short-term trading strategies, conducting regular account reviews to manage client assets in-house.

Annuities
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Alan D

Series 65

Memphis, TN

Covenant Financial Planning and Resource Management, Inc.

Alan De Flumere is the sole advisor at Covenant Financial Planning and Resource Management, Inc. in Memphis, TN, holding a Series 65 designation with 13 years of experience in financial advisory services. Prior to founding his firm in 2013, he worked at FedEx for 31 years. Covenant Financial Planning and Resource Management, Inc. provides financial planning and discretionary portfolio management, primarily using pooled investment vehicles such as mutual funds, index funds, and ETFs. The firm focuses on asset allocation, periodic rebalancing, and tactical adjustments, serving clients through both ongoing investment management and standalone financial planning engagements.

General retirement planning General tax planning College savings (529s, UTMA, etc.)
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John W

CFA®, Series 65

Memphis, TN

Stellar Assets L.L.C.

John Wright is a CFA® charterholder and holds a Series 65 license, with seven years of experience in the financial industry. He is the owner of Stellar Assets L.L.C., an independent advisory firm based in Memphis, TN, and also owns Brazilian Bake Shop, a business specializing in chocolate and brownie treats. Prior to founding Stellar Assets, he worked for five years at Veridad Consulting. Stellar Assets provides discretionary portfolio management primarily to individual clients, including accredited and qualified investors. The firm employs a combination of charting, fundamental, quantitative, and technical analysis and utilizes long- and short-term trading strategies, focusing on publicly traded equities and equity options.

Options & derivatives strategies Active portfolio management
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Paul D

CFA®

Memphis, TN

Dorian Investment Advisory LLC

Paul Dorian is the founder and sole advisor of Dorian Investment Advisory LLC, based in Memphis, TN. He holds the CFA® designation and has 22 years of industry experience, including 24 years at Dorian Eason Asset Management LLC prior to establishing his current firm in 2025. Dorian Investment Advisory serves individuals, retirement accounts, businesses, employer-sponsored retirement plans, endowments, churches, and charitable organizations. The firm offers discretionary, individualized portfolio management primarily using ETFs and mutual funds, allowing for occasional individual securities and client-specific constraints such as ESG screens, with client performance reported on a time-weighted basis using CFA Institute methodology.

Wealth management
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