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Joshua James Herbst

Advisor at Principal Financial Services — Dubuque, IA

Updated today

Credentials

Series 63, Series 65

Experience

24 years

Location

Dubuque, IA

Principal Financial Services logo

Principal Financial Services

Enterprise

Total advisors

1,467

Across 577 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Joshua Herbst is a financial advisor with Principal Financial Services in Dubuque, IA, holding Series 63 and Series 65 licenses and 24 years of industry experience. His prior roles include positions at Metlife Securities, Massachusetts Mutual Life Insurance Company, and Union Financial, Inc. He serves as President-Elect of NAIFA Dubuque. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party manager asset allocation and separately managed account solutions.

Client services

Based on Principal Financial Services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Occupation focus

Based on Principal Financial Services

Retired Founder/Business Owner

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Fee options

Percentage

$0 - $149,999: Up to 1.75% $150,000 - $249,999: Up to 1.75% $250,000 - $500,000: Up to 1.75% $500,001 - $999,999: Up to 1.20% $1,000,000 - >$2,000,000: Up to 1.10% to 0.90% (SEI Mutual Fund Model Program tiered beyond $1,000,000)

Project-based
Subscriptions

Location

See office

Dubuque, IA

Dubuque IA

Advisors at this office

1

Most active in

Iowa

Work history

24 years of industry experience

Union Financial, Inc.

2021 - 2022 • 1 year

Dubuque, IA

Principal Securities INC

2017 - Present • 9 years

Dubuque, IA

Principal Life insurance Company

2017 - Present • 9 years

Dubuque, IA

Mass Mutual Investors Services

2017 - 2017 • 1 year

Bettendorf, IA

Massachusetts Mutual Life Insurance Company

2016 - 2017 • 1 year

Springfield, MA

Metlife Securities, Inc.

2001 - 2017 • 16 years

Hiawatha, IA

Metropolitan Life Ins Co

2001 - 2017 • 16 years

Hiawatha, IA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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John A

ChFC®, Series 63, Series 66

Galena, IL

Investments By Design, Inc

John Anderson is a financial advisor at Investments By Design, Inc with 18 years of industry experience. He holds the ChFC® designation as well as Series 63 and Series 66 licenses. Anderson has led Investments By Design since 2012. Investments By Design provides discretionary portfolio management and financial planning services to individuals, high-net-worth clients, and some corporate or business entities. The firm employs a blend of fundamental, technical, and cyclical analysis, utilizing various strategies including long- and short-term trading, short sales, margin, and options writing, alongside traditional asset allocations.

College savings (529s, UTMA, etc.) Options & derivatives strategies
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Mark S

CFP®, CFA®

Peosta, IA

Vestera Wealth LLC

Mark Stevens is a CFP® and CFA® with 13 years of experience in the financial industry. He is currently the sole advisor at Vestera Wealth LLC, where he has worked since 2025. His prior experience includes roles at HTLF (Heartland Financial USA), ATCapital Management, and American Trust. Vestera Wealth LLC provides investment advisory and wealth management services to individuals, trusts, businesses, and charitable organizations, with a focus on high-net-worth clients. The firm manages assets primarily on a discretionary basis, combining multiple analytical approaches and oversight of independent managers, and also acts as a sub-advisor to other registered investment advisors and trust departments.

Wealth management Passive / index investing Active portfolio management Private / alternative investments
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David S

CFP®, Series 63, Series 65

Galena, IL

Benchmark Capital Group Ltd.

David Swisher is a CFP® professional with 28 years of industry experience, currently advising clients at Benchmark Capital Group Ltd. since 2009. He also engages in tax preparation and consulting through Academy Advisors Ltd. and serves as a trustee on his spouse’s living trust and irrevocable life insurance trust. Benchmark Capital Group Ltd. provides portfolio management, financial planning, and retirement-plan consulting to individuals, trusts, estates, charitable organizations, and business entities. The firm employs a variety of investment strategies including fundamental and technical analysis and offers both long- and short-term approaches tailored to client objectives.

General retirement planning Income planning General tax planning Active portfolio management Founder/Business Owner
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Richard H

Series 63, Series 65

Galena, IL

Benchmark Capital Group Ltd.

Richard Hahn is a financial advisor at Benchmark Capital Group Ltd. in Galena, IL, holding Series 63 and Series 65 licenses with 27 years of industry experience. He has been with Benchmark Capital Group Ltd. since 2012. Benchmark Capital Group Ltd. serves individuals, trusts, estates, charitable organizations, corporations, and other business entities by providing discretionary and non-discretionary portfolio management, financial planning, and employer retirement-plan consulting. The firm manages approximately $174 million and employs a varied investment approach that includes fundamental and technical analysis, supporting both long- and short-term strategies tailored to client needs.

General retirement planning Income planning General tax planning Active portfolio management Founder/Business Owner
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Frank O

Series 65

Dubuque, IA

Rosemeyer Management Group

Frank Ortiz is a financial advisor at Rosemeyer Management Group in Dubuque, IA, holding a Series 65 designation with one year of industry experience. His prior roles include positions at UMB Bank, Dubuque Bank and Trust, and Dutrac Community Credit Union. Rosemeyer Management Group is a team-based SEC-registered advisory firm serving individuals, trusts, retirement plan sponsors, and institutions. The firm manages approximately $691 million in client assets and employs a value-oriented, primarily long-only investment approach tailored to individual client needs.

Active portfolio management Options & derivatives strategies Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Maya M

Series 65

Dubuque, IA

Weitzel Financial Services, Inc.

Maya Moroney is a financial advisor at Weitzel Financial Services, Inc. in Dubuque, IA. She holds a Series 65 credential and has recently begun her career in the financial industry. Prior to this role, she worked in education and community credit unions. Weitzel Financial Services provides advisory services to individuals, foundations, charitable organizations, and businesses. The firm employs a goal-based, long-term investment approach with an emphasis on global diversification and asset allocation, offering both discretionary and non-discretionary portfolio management alongside financial planning and automated advisory options.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning
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