user avatar

Joyce Lea Franklin

Advisor at Mission Wealth Management, LP — San Rafael, CA

Updated today

Credentials

CFP®, Series 65

Experience

6 years

Location

San Rafael, CA 94903

Mission Wealth Management, LP logo

Mission Wealth Management, LP

Multi-team

Total advisors

138

Across 58 offices

Clients per advisor

38 Low

Avg AUM per client

$3,159,829 Very High

HNW client ratio

69% Very High

About

Joyce Franklin is a CFP® and holds a Series 65 license, with six years of industry experience. She has been with Mission Wealth Management, LP since 2024 and previously operated JLFranklin Wealth Planning for 25 years. Mission Wealth Management is an SEC-registered, multi-team advisory firm serving affluent individuals, families, pension plans, endowments, and retirement plan sponsors. The firm offers tiered wealth management and financial planning services, emphasizing customized, long-term strategies using a broad range of investment options and third-party sub-advisors.

Client services

Based on Mission Wealth Management, LP

Financial planning Portfolio management Pension consulting Selection of other advisers Family wealth management

Expertise

Based on Mission Wealth Management, LP

Private / alternative investments Options & derivatives strategies Cross-border / expatriate tax planning Business exit / sale strategy

Occupation focus

Based on Mission Wealth Management, LP

Founder/Business Owner Executive

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Financial Planning & Consulting flat fees based on scope and complexity (retainer not over $1,200 when services cannot be rendered within 6 months)

Percentage

$0 - $500,000: $425 flat fee per month (Emerging Wealth clients) $1,000,000 - $5,000,000: tier applies to Integrated Wealth Solution clients (fee negotiable, max 1.50% annual cumulative) $5,000,000 - $20,000,000: tier applies to Private Client Solution clients (fee negotiable, max 1.50% annual cumulative) $20,000,000+: tier applies to Family Office Solution clients (fee negotiable, max 1.50% annual cumulative)

Project-based

Consulting services may be charged on an hourly basis (specific rates not stated)

Other

Account minimum: $1,000,000 Minimum fee: Emerging Wealth clients with managed assets under $500,000 pay a $425 flat fee per month; Institutional Retirement Plan Services clients have a minimum annual fee of $10,000 Fee-only: Financial Planning & Consulting services may be charged as a flat fee or hourly rate; flat fee up to $1,200 retainer (not exceeding 6 months)

Location

See office

San Rafael, CA

1040 Northgate Drive

San Rafael CA 94903

Advisors at this office

1

Most active in

California

Work history

6 years of industry experience

Mission Wealth LP

2024 - Present • 2 years

Santa Baraba, CA

JLFranklin Wealth Planning

1999 - 2024 • 25 years

San Rafael, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Richard P

Series 66

El Cerrito, CA

Sowell Management

Richard Patrick is a financial advisor at Sowell Management with 22 years of industry experience. He holds the Series 66 designation and has worked at Sowell Management since 2020, following a prior role at Naples Asset Management Company, LLC. Sowell Management is a fee-based registered investment adviser serving individuals, retirement plans, corporations, registered investment advisers, and institutions. The firm offers investment management, financial planning, retirement-plan advisory, and related consulting services through a multi-branch independent-contractor model with over 100 advisors.

Wealth management Income planning Factor investing / smart beta Retirement income strategy Self-Employed Approaching retirement
user avatar

Farid N

Series 63, Series 65

Greenbrae, CA

Farid Consulting

Farid Nadjibi is the principal of Farid Consulting and holds Series 63 and Series 65 licenses with two years of industry experience. Prior to his financial advisory career, he has been involved with Burlwood Gallery since 2006, engaging in jewelry, collectibles, decor, and building contracting. Farid Consulting is a sole-proprietorship investment advisory firm that offers discretionary and non-discretionary portfolio management, financial planning, and retirement/employee benefit account services to individuals, high-net-worth clients, and small businesses. The firm employs a tailored, goals-based investment approach across a wide range of asset classes, including equities, fixed income, options, private funds, real estate investments, and digital assets.

Options & derivatives strategies Concentrated stock management
user avatar

John B

Series 63, Series 65

Novato, CA

Baughman Financial Group

John Baughman is a financial advisor with Baughman Financial Group in Novato, CA, holding Series 63 and Series 65 licenses and 33 years of industry experience. He has worked at First Allied Securities, Inc. from 2008 to 2018 and has been with Baughman Wealth Advisors Inc. and Baughman Financial Group since 2008 and 1999, respectively. Baughman Wealth Advisors, operating as Baughman Financial Group, provides portfolio management, financial planning, retirement and estate planning, and consulting services to individuals, families, trusts, foundations, charitable organizations, and various institutional clients. The firm employs a combination of fundamental, modern portfolio theory, technical, and cyclical analysis to create customized portfolios and offers discretionary management, insurance product sales, and educational seminars.

Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
user avatar

Douglas V

Series 65

El Cerrito, CA

Varn Financial Planning

Douglas Varn II is the sole advisor at Varn Financial Planning in El Cerrito, CA. He holds a Series 65 credential and previously worked in technology roles at Google, Fitbit, Pandora Music, and DocuSign. His advisory experience began in 2025 with Varn Financial Planning. Varn Financial Planning offers advice-only, project-based financial life planning and portfolio strategy services to individuals and high-net-worth households. The firm focuses on data-driven financial modeling and scenario analysis to provide one-time comprehensive plans and prioritized recommendations without ongoing account management.

General retirement planning Retirement income strategy Income planning Tax-loss harvesting Wealth management Technology Professional Mid-Career Professionals Approaching retirement
user avatar

Dennis N

Series 63, Series 65, Series 66

San Rafael, CA

Cayman Capital Management, Inc.

Dennis Noss is a financial advisor at Cayman Capital Management, Inc. with 12 years of industry experience. He holds Series 63, 65, and 66 licenses and has a background that includes roles in real estate, tax planning as an IRS Enrolled Agent, insurance sales, and commodity trading advisory. Noss currently operates as a Realtor and provides tax representation and strategic tax planning services. Cayman Capital Management, Inc. offers investment management and financial planning services primarily to individuals, families, trusts, and closely held businesses. The firm employs a selective client model and focuses on asset allocation and broad diversification using ETFs, mutual funds, equities, and bonds, managing portfolios on a non-discretionary basis with client approval required for trades.

General tax planning Cash flow / budgeting
user avatar

Janet C

CFP®, Series 63, Series 65

Sausalito, CA

Abunda Financial, LLC

Janet Campbell is a CFP®-certified financial advisor with 13 years of industry experience. She has been the sole advisor at Abunda Financial, LLC since 2001. Janet holds Series 63 and Series 65 licenses. Abunda Financial, LLC is a private, fee-only advisory firm serving individuals, families, trusts, endowments, qualified retirement plan sponsors, and business entities. The firm focuses on long-term investment strategies with an emphasis on independent security analysis and tax-efficient portfolio management, primarily overseeing assets on a non-discretionary basis.

Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Tax strategies for small businesses Charitable giving tax strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Approaching retirement
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)