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Justin Michael Lerette

Advisor at Eagle Strategies (NY Life) — Rohnert Park, CA

Updated today

Credentials

Series 63, Series 66

Experience

11 years

Location

Rohnert Park, CA 94928

Eagle Strategies (NY Life) logo

Eagle Strategies (NY Life)

Enterprise

Total advisors

2,484

Across 960 offices

Clients per advisor

53 Typical

Avg AUM per client

$235,446 Low

HNW client ratio

20% Typical

About

Justin Lerette is a financial advisor with Eagle Strategies (NY Life) and holds Series 63 and Series 66 licenses. He has 11 years of industry experience and has operated his own business, JL Financial & Insurance Solutions, since 2017, focusing on selling New York Life products and brokering non-registered insurance products. He is based in Rohnert Park, California. Eagle Strategies serves a diverse client base including individuals and institutional investors, providing financial planning, investment management, and retirement-plan advisory services. The firm offers multiple program types and emphasizes tailored recommendations, managing the majority of its assets on a non-discretionary basis.

Client services

Based on Eagle Strategies (NY Life)

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Eagle Strategies (NY Life)

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General retirement planning Retirement income strategy

Occupation focus

Based on Eagle Strategies (NY Life)

Founder/Business Owner Executive

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Fee options

Fixed

One-time seminar fees generally range from $35 to $200 per attendee

Percentage

$0+: 0% to 1.25% (for Co-Advisory Program, fees to Eagle are negotiable and range from 0% to 1.25%) 0+: Up to 0.80% of plan assets or up to $100,000 flat amount (for Eagle Retirement Plan Consulting Program; fees are negotiable and may be tiered) 0+: 0.05% to 0.80% of plan assets or up to $100,000 flat amount (for ERISA Investment Manager Program; fees are negotiable and may be tiered) $0+: 0% to 1% of Accumulation Value (for New York Life Premier Advisory Variable Annuity; advisory fee payable to Eagle)

Project-based

Fee-based hourly advice ranges from $100 to $400 per hour

Subscriptions

Ongoing Subscription Agreement for financial plans with fees agreed for five years, payable annually, monthly or quarterly

Other

Account minimum: $25,000 (for New York Life Premier Advisory Variable Annuity) with no minimums clearly stated for other programs; some third-party managers and co-advisers may have minimums, which can be waived or charged additional fees if below minimums Minimum fee: Financial planning fees generally range from $500 to $45,000 per plan Fee-only: Financial planning fees ranging from $500 to $45,000 and fee-based hourly advice generally $100 to $400 per hour

Location

See office

Rohnert Park, CA

100 Professional Center Dr, Suite 104

Rohnert Park CA 94928

Advisors at this office

1

Most active in

California · Texas

Work history

11 years of industry experience

Eagle Strategies (NY Life)

2025 - Present • 1 year

Rohnert Park, CA

JL Financial & Insurance Solutions

2017 - Present • 9 years

Santa Rosa, CA

NYLIfe Securities, LLC

2014 - Present • 12 years

Santa Rosa, CA

New York Life Insurance co

2014 - Present • 12 years

Santa Rosa, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Daren B

CFP®, Series 66

Sonoma, CA

Sonoma Wealth Advisors

Daren Blonski is a financial advisor at Fermata Advisors in Sonoma, CA, holding CFP® and Series 66 credentials with 14 years of industry experience. He has worked at Fermata Advisory, LLC since 2019 and was previously with Enso Wealth Management from 2016 to 2020. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm offers both discretionary and non-discretionary services using a combination of behavioral, charting, cyclical, fundamental, and technical analysis to guide portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive

Dean S

ChFC®, Series 66

Sonoma, CA

Edward Jones

James Stein is a financial advisor at Edward Jones in Sonoma, CA, holding the ChFC® designation and Series 66 license with 19 years of industry experience. He has been with Edward Jones since 2006. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients through a nationwide network of over 23,000 advisors. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive Intergenerational Families
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John C

Series 66

Petaluma, CA

Cruse Investments

John Cruse is the principal of Cruse Investments in Petaluma, CA, holding a Series 66 designation and bringing 24 years of industry experience. He has led Cruse Investments since 2013. Cruse Investments provides investment management and written financial planning services to individuals, trusts, estates, and corporations. The firm customizes portfolios using stocks, bonds, ETFs, and mutual funds, operates primarily on a non-discretionary basis, and offers advice on retirement rollovers and employer plan distributions.

General retirement planning
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Hardik P

Series 65

Santa Rosa, CA

Trusted Path Wealth Management, LLC

Hardik Patel is the principal of Trusted Path Wealth Management, LLC in Santa Rosa, CA. He holds a Series 65 designation and began his advisory career in 2025. Prior to founding his firm, he worked as a lead software engineer at Williams-Sonoma Inc., where he continues to hold that role. He also serves as a board member of Catholic Charities of Northwest California. Trusted Path Wealth Management provides discretionary investment management and comprehensive financial planning primarily to individual and high-net-worth clients. The firm employs a blend of passive and active investment vehicles guided by modern portfolio theory and offers financial planning services on both a project and ongoing basis.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies
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Daniel P

CFP®, Series 66

Rohnert Park, CA

Northbay Advisors

Daniel Peterson is a CFP® with 32 years of industry experience and has been with Northbay Financial Group, Inc. since 2003. He is the president and CEO of North Bay Financial Group, which provides income tax preparation services through its subsidiary Express Income Tax Services. Northbay Advisors is an independent firm serving individuals, trusts, estates, charitable organizations, and small businesses with personalized financial planning and investment management. The firm combines advisory services with an affiliated tax-preparation practice, offering clients integrated tax and planning coordination.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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John J

Series 63, Series 65

Petaluma, CA

John Schooler Jones LLC

John Jones is the principal of John Schooler Jones LLC, an independent advisory firm based in Petaluma, CA. He holds Series 63 and Series 65 licenses and has 24 years of industry experience. Jones has led his firm since its founding in 2003. John Schooler Jones LLC provides financial advisory and planning services to a client base primarily consisting of higher-net-worth individuals, closely held corporations, trusts, and pension plans. The firm operates on a non-discretionary model, coordinating third-party asset managers and dedicating significant focus to business succession planning.

General retirement planning Wealth management
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