Keith Eric Moore

Advisor at Edward Jones — McAllen, TX 1300 N 10th St

Updated today

Credentials

CFP®, Series 63, Series 66

Experience

24 years

Location

McAllen, TX 78501

Edward Jones logo

Edward Jones

Institution

Total advisors

24,161

Across 14,151 offices

Clients per advisor

167 Very High

Avg AUM per client

$246,728 Low

HNW client ratio

9% Low

About

Keith Moore is a CFP®-designated financial advisor with Edward Jones in McAllen, TX, where he has worked since 2002, totaling 23 years of industry experience. He holds Series 63 and Series 66 licenses. Moore serves as a board member for the McAllen Foreign Trade Zone. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets under management through a network of about 23,701 financial advisors and offers a range of advisory programs including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds.

Client services

Based on Edward Jones

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance

Occupation focus

Founder/Business Owner

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Fee options

Percentage

$0+: Up to 1.35% annually Program Fee $0+: Up to 0.05% annually Platform Fee $0+: 0.00% to 0.45% annually SMA Manager Fees (if applicable)

Other

Account minimum: $5,000 Fee-only: Annual Program Fee up to 1.35%, Platform Fee up to 0.05%, plus SMA Manager Fees (0.00% to 0.45%); fees are asset-based and paid monthly in arrears.

Location

See office

McAllen, TX 1300 N 10th St

1300 N 10th St Ste 240

McAllen TX 78501

Advisors at this office

1

Most active in

Texas

Work history

24 years of industry experience

Edward Jones

2002 - Present • 24 years

St. Louis, MO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Marc O

Series 65

Edinburg, TX

MDO Financial Planning, LLC

Marc Ortega is a financial advisor at MDO Financial Planning, LLC in Edinburg, TX, holding a Series 65 designation with three years of industry experience. He has worked at MDO Financial Planning since 2022 and has been employed by Edinburg CISD since 2010. Ortega is also a licensed insurance agent. MDO Financial Planning is an independent, single-advisor registered investment adviser serving primarily individual clients with discretionary portfolio management and written financial planning. The firm employs a long-term trading strategy using various analytic methods and requires clients to custody assets with Altruist.

Wealth management College savings (529s, UTMA, etc.) Annuities
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Deandris W

Series 63, Series 66

McAllen, TX

Vesica Wealth Acquisition

Deandris Watts is a financial advisor at Vesica Wealth Acquisition in McAllen, TX. He holds Series 63 and Series 66 licenses and has two years of industry experience, including roles at MML Investors Services LLC and Mass Mutual Life Insurance Company. His background also includes five years with Marksman Shipping. Watts is involved in developing a fintech application as an outside business activity. Vesica Wealth Acquisition provides non-discretionary investment advisory services and financial planning to individuals, families, and small business owners. The firm’s approach centers on fundamental analysis and long-term asset allocation, offering a mix of hourly planning, subscription trade alerts, and portfolio guidance while allowing clients to retain decision authority.

Debt management Cash flow / budgeting Life insurance needs analysis Founder/Business Owner
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James P

Series 63

Alamo, TX

Global Wealth, LLC

James Palumbo is a financial advisor with Global Wealth, LLC in Colorado Springs, CO, holding a Series 63 designation and 30 years of industry experience. He previously worked at Oxford Asset Management, LLC for 23 years and Dynamic Advisor Solutions, LLC for 4 years. In addition to advising, he is an author and publisher of six books and serves in volunteer leadership roles for several nonprofit organizations. Global Wealth, LLC provides portfolio management and financial planning services to individuals, households, corporations, and charitable organizations. The firm uses client-specific investment policies and a combination of fundamental and technical analysis along with Modern Portfolio Theory to manage approximately $14.9 million in discretionary assets.

College savings (529s, UTMA, etc.) General retirement planning
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Rolando P

Series 63, Series 66

McAllen, TX

Animus Wealth Management, LLC.

Rolando Perez Jr. is the sole advisor at Animus Wealth Management, LLC, based in McAllen, TX. He holds Series 63 and Series 66 designations and has 10 years of industry experience. His background includes roles at New York Life Insurance Company, NYLIFE Securities, and Eagle Strategies, among others. Outside of advising, he is involved as a managing member of REA General Contractors LLC and serves as an officer of Percisne Consulting LLC, which consults in the small-scale manufacturing textile industry. Animus Wealth Management serves individuals, nonprofit organizations, retirement plans, and corporate clients. The firm employs fundamental analysis and modern portfolio theory to build diversified portfolios and manages approximately $12 million on a non-discretionary basis while also monitoring third-party money managers.

General retirement planning Cash flow / budgeting
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Justin K

Series 65

McAllen, TX

Normaltown Financial LLC

Justin Krider is the principal of Normaltown Financial LLC in McAllen, TX, holding a Series 65 designation with one year of experience in financial advising. Prior to founding Normaltown Financial, he spent 21 years with the Federal Bureau of Investigation. In addition to his advisory role, he manages Krider Property Holdings LLC, an entity focused on estate investments. Normaltown Financial LLC provides discretionary and non-discretionary investment management, wealth management, and financial planning services. The firm employs a primarily long-term investment approach using a combination of fundamental, technical, cyclical, and charting analysis and offers standalone financial planning as well as insurance products through its licensed agency affiliation.

Wealth management Passive / index investing
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James R

Series 63, Series 65

McAllen, TX

Walter J. Reyna, Inc.

James Reyna is a financial advisor with Walter J. Reyna, Inc. in McAllen, TX, holding Series 63 and Series 65 licenses and 27 years of industry experience. He has worked at J.W. Cole Financial, Inc., Walter J. Reyna, Inc., Lincoln Financial Securities Corp., and Renya Financial. Outside of advisory work, he is a partner at Efraim James, LLC, a real estate development business where he manages accounting and materials selection. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment approach using primarily exchange-traded funds and offers ongoing portfolio monitoring and advisory services.

Passive / index investing Active portfolio management
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