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Kelly Brian O Day

Advisor at Thrivent Investment Management — Merrill, WI

Updated today

Credentials

Series 66

Experience

8 years

Location

Merrill, WI 54452

Thrivent Investment Management logo

Thrivent Investment Management

Institution

Total advisors

3,192

Across 1,430 offices

Clients per advisor

39 Very Low

Avg AUM per client

$162,801 Very Low

HNW client ratio

14% Typical

About

Kelly O Day is a Series 66-licensed financial advisor at Thrivent Investment Management with seven years of industry experience. She has been with Thrivent since 2018 and previously worked for Brown County Publishing for over a decade. Outside of her advisory role, she serves on the boards of multiple local organizations focused on community health and outdoor recreation, including a cancer charity and regional trail and cycling coalitions. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofits through a network of financial advisors. The firm offers holistic, goal-based analyses and various planning topics, allowing clients to combine planning with managed accounts under separate service arrangements.

Client services

Based on Thrivent Investment Management

Financial planning Portfolio management

Expertise

Based on Thrivent Investment Management

Business ownership considerations

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Fee options

Commissions

Commissions and sales loads apply on recommended products such as mutual funds, insurance, and variable products; these fees are separate from Planning Fee.

Other

Minimum fee: Planning Fees range from a minimum of $600 to a maximum of $10,000 unless otherwise accepted by Thrivent. Minimum fees may be higher in certain circumstances. Fee-only: Planning Fee negotiated based on scope, complexity, advisor experience; ranges from $600 to $10,000.

Location

See office

Merrill, WI

403 Grand Ave

Merrill WI 54452

Advisors at this office

2

Most active in

Wisconsin

Work history

8 years of industry experience

Thrivent Financial

2018 - Present • 8 years

Appleton, WI

Thrivent Investment Management Inc

2018 - Present • 8 years

Merrill, WI

Thrivent Financial

2018 - 2018 • 1 year

Appleton, WI

None

2017 - 2018 • 1 year

Merrill, WI

Brown County Publishing

2004 - 2017 • 13 years

Merrill, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Ludger B

Series 63, Series 65

Wausau, WI

Borger Capital Management LLC

Ludger Borger is a financial advisor at Borger Capital Management LLC with five years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously with New York Life and Knights of Columbus. Borger is also involved in insurance sales, precious metals sales and consulting, and real estate consulting. Borger Capital Management LLC is a state-registered investment adviser that serves individuals, families, and small business owners with asset management, financial planning, and insurance planning. The firm’s investment approach includes charting, fundamental, technical, and cyclical analysis, with a notable focus on concentrated positions in precious metals and related instruments.

Cash flow / budgeting
user avatar

Michael V

Series 65

Wausau, WI

Borger Capital Management LLC

Michael Vietri is an advisor at Borger Capital Management LLC with a Series 65 designation and one year of industry experience. His prior work includes roles at Northwestern Mutual Investment Services LLC and Northwestern Mutual Life Insurance Company. Outside of finance, he has experience with a chiropractic practice and construction. Borger Capital Management LLC is a state-registered investment adviser serving individuals, families, and small business owners. The firm offers portfolio management and financial planning with a focus on concentrated precious-metals strategies and employs a mix of technical and fundamental analysis.

Cash flow / budgeting
user avatar

Mary K

Series 65

Merrill, WI

Gradient Advisors, LLC

Mary Klug is a Series 65 licensed advisor with Gradient Advisors, LLC and has four years of industry experience. She has been affiliated with Gradient Advisors since 2022 and also operates Klug Financial Solutions, where she provides insurance services. Gradient Advisors, LLC offers investment management, financial planning, and consulting services to individuals, retirement plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm primarily operates through a network of Investment Advisor Representatives and third-party money managers, employing a largely non-discretionary model that involves clients in transaction approvals and uses fundamental, technical, and cyclical analysis in portfolio management.

Retirement income strategy General tax planning

Ian C

Series 66

Merrill, WI

Edward Jones

Ian Cohrs is a financial advisor with Edward Jones in Merrill, WI, holding a Series 66 designation and three years of industry experience. Before joining Edward Jones, he worked at Marshfield Clinic Health System and UW Madison. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and affiliated investment products supported by a large network of financial advisors and branch offices.

Retirement income strategy Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Values-based investing Religious/faith focused

Katie H

CFP®, ChFC®, Series 66

Merrill, WI

Edward Jones

Katie Helmstadter is a CFP® and ChFC® affiliated with Edward Jones, where she has worked for 10 years. She holds the Series 66 designation and has a decade of industry experience. Outside of her advisory role, she is involved with Pagels Destination, a restaurant in Athens, WI, where she has bartended since 2015. Edward Jones is a full-service wealth management firm serving both individual and institutional clients with a broad range of advisory programs. The firm manages over $1 trillion in assets through a widespread network of financial advisors and offers various investment strategies, including discretionary and non-discretionary wrap fee solutions and separately managed accounts.

Business exit / sale strategy Business succession planning Retirement income strategy General estate planning guidance Inheritance planning Founder/Business Owner

Kevin C

Series 63

Merrill, WI

Edward Jones

Kevin Cohrs is a financial advisor with Edward Jones, holding a Series 63 designation and over 32 years of industry experience. He has been with Edward Jones since 2000. Outside of his advisory role, he manages an office rental property in Merrill, Wisconsin. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a broad range of investment solutions, including both discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm operates nationwide with over 23,000 financial advisors and manages approximately $1.01 trillion in assets under management.

Charitable giving & philanthropy General estate planning guidance Wealth management General retirement planning ESG / Sustainable investing Retired Founder/Business Owner Executive Values-based investing Religious/faith focused
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