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Kelly Luethje

Advisor at Willow Planning Group, LLC — Holderness, NH

Updated today

Credentials

CFP®, Series 65

Experience

11 years

Location

Holderness, NH

Willow Planning Group, LLC logo

Willow Planning Group, LLC

Independent

Total advisors

1

Clients per advisor

65 Very High

Avg AUM per client

$0 Very Low

HNW client ratio

0% Low

About

Kelly Luethje is a CFP® and holds a Series 65 license with 11 years of industry experience. She has been with Willow Planning Group, LLC since 2014, serving as the firm's sole advisor. Willow Planning Group is an independent advisory firm providing comprehensive financial planning and consulting to individuals, families, business entities, and retirement plan administrators. The firm emphasizes educational programming and periodic newsletters, offering investment analysis and recommendations focused on passive, asset-class-based strategies without direct portfolio management.

Client services

Based on Willow Planning Group, LLC

Financial planning Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Willow Planning Group, LLC

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning

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Fee options

Fixed

$900 for a one-time two-hour financial planning session; $400 to $600 for Let’s Get Started Programs; up to $50 per person for educational sessions and workshops.

Project-based

$200 per hour for custom financial planning services and consulting services.

Subscriptions

Ongoing financial planning fees between $125 and $500 per month, starting 30 days after kickoff; ongoing cash flow and debt guidance fees between $120 and $180 per quarter.

Other

Fee-only: Fixed fees ranging from $400 to $3,000 for financial planning services; hourly rate of $200 per hour for custom services and consulting; quarterly fees of $120 to $180 for ongoing cash flow and debt guidance; $900 for one-time two-hour financial planning session; $1,000 for annual plan review.

Location

Holderness, NH

Holderness NH

Advisors at this office

1

Most active in

Colorado · Massachusetts · New Hampshire

Work history

11 years of industry experience

Willow Planning

2014 - Present • 12 years

Boston, MA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Robert M

Holderness, NH

Squam Lakes Financial Advisors, LLC

Robert Maloney is a financial advisor at Squam Lakes Financial Advisors, LLC, with 28 years of industry experience. He has been with Squam Lakes Financial Advisors since 2007. Squam Lakes Financial Advisors serves a small client base including individuals, business entities, and trusts, offering financial planning and consulting services such as tax planning and preparation. The firm does not provide investment management but refers clients to independent third-party managers and monitors their performance, operating under written financial planning agreements with fixed or hourly fee arrangements.

General tax planning Business succession planning
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David E

Series 63, Series 65

Center Sandwich, NH

Engels Investment Advisors, LLC

David Engels is the sole advisor at Engels Investment Advisors, LLC, an independent firm he has led since 2000. He holds Series 63 and Series 65 licenses and has 25 years of industry experience. Based in Center Sandwich, NH, Engels focuses exclusively on serving high-net-worth individuals and families. Engels Investment Advisors, LLC manages approximately $28.8 million for a small client base, providing long-term supervisory portfolio management and advice on asset allocation and specific securities. The firm employs a research-driven investment approach combining fundamental, technical, and cyclical analysis, and operates on a fully non-discretionary basis.

Active portfolio management
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William W

Series 65

Groton, NH

DW West Investments LLC

William West is the sole advisor at DW West Investments LLC in Groton, NH. He holds a Series 65 designation and has one year of experience in financial advising. Prior to founding his firm, he worked at Mount Prospect Academy, the National Renewable Energy Laboratory, and the University of Maine, where he held roles related to advanced structures and composites. William also maintains full-time employment outside the advisory business with specific conflict-mitigation measures in place. DW West Investments LLC provides discretionary portfolio management primarily to retail and high-net-worth individuals. The firm constructs portfolios using three model allocations focused on technology and high-quality U.S. companies, applying fundamental research and structured rebalancing within client-specific investment guidelines.

Concentrated stock management Active portfolio management Passive / index investing
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Lawrence D

Series 65

Holderness, NH

Squam Lakes Investment Management, LLC

Lawrence Dwight III is a financial advisor at Squam Lakes Investment Management, LLC, holding a Series 65 designation with five years of industry experience. He founded Dwight Investment Counsel, LLC, where he has provided investment advisory services since 2019. Prior to that, he worked at Stericycle, Inc. for four years. Squam Lakes Investment Management, LLC offers personalized, discretionary portfolio management and ongoing financial advice to individuals, families, trusts, and business entities. The firm emphasizes long-term wealth preservation and growth through fundamental analysis, primarily investing in equities with selective use of low-cost ETFs and fixed income, while managing a small number of client relationships to maintain service capacity.

Passive / index investing
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Barbara S

CFA®

Moultonboro, NH

BAS Capital Management LLC

Barbara Shegog is a CFA® charterholder with five years of industry experience. She currently leads BAS Capital Management LLC and has prior experience at Squam Lakes Financial Advisors, LeanUp, LLC, and The NeuGroup. BAS Capital Management serves individuals, business entities, and trusts with project-based financial planning, portfolio review, and consultation services. The firm emphasizes long-term, buy-and-hold investment strategies using low-cost mutual funds, ETFs, and government bonds, typically charging fixed fees or hourly rates rather than asset-based fees.

Retirement income strategy Income planning Roth conversion strategy Divorce financial planning Cash flow / budgeting
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Douglas G

PFS™, Series 63

Moultonborough, NH

Greene & Company Financial Services LLC

Douglas Greene is a financial advisor at Greene & Company Financial Services LLC with 21 years of industry experience. He holds the PFS™ designation and Series 63 license and has operated Greene & Company, PC, a certified public accounting firm, since 1982, providing tax planning, preparation, and accounting assistance. Greene & Company Financial Services LLC offers investment advice and portfolio management to individual clients as well as pension and profit-sharing plans. The firm employs a discretionary management approach that incorporates charting, fundamental and technical analysis, and integrates tax considerations through its affiliation with the accounting firm owned by the principal.

Annuities
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