Kevin Kenyatta Cheeks

Advisor at ImpactFi — San Francisco, CA

Updated today

Credentials

CFP®

Experience

21 years

Location

San Francisco, CA

ImpactFi logo

ImpactFi

Independent

Total advisors

1

Clients per advisor

22 Typical

Avg AUM per client

$1,301,627 High

HNW client ratio

59% High

About

Kevin Cheeks is a CERTIFIED FINANCIAL PLANNER™ professional specializing in equity compensation, tax-efficient financial planning, direct indexing and socially conscious investing. With close to two decades of experience in wealth management, Kevin has worked at several of the largest financial services firms such as Bank of America, Wells Fargo and Charles Schwab. While at Schwab, Kevin was responsible for advising stock plan participants at some of the largest tech companies in the San Francisco Bay Area, such as Apple, Facebook (Meta), Google (Alphabet), Twitter, Uber, and many others. In 2020 Kevin joined forces with several colleagues to help launch ECHO45, a boutique Registered Investment Advisor (RIA), where he served as the firm’s Chief Compliance Officer and Director of Planning Services, in addition to continuing to serve as a Financial Advisor to his own book of clients.

2020 proved to be not only an interesting time to launch a new firm, but also a historically important period in our country and around the world. After 2 years of helping to build and grow ECHO45, Kevin felt a calling to be doing something more. Having been brought up in a home with parents who served in the Peace Core, participated in the civil rights demonstrations in the 1960’s and were active in grassroots political campaigns, Kevin felt it was time to align his work with his ethos. “ImpactFI was born from the idea of creating a platform where investors can make a difference in the world around them while simultaneously accomplishing their own financial goals. Making money and making an impact don’t have to be mutually exclusive.” In April of 2022, ImpactFI opened its virtual doors for business.

When he’s not helping clients accomplish their financial and altruistic goals, Kevin and his partner, Sejal, enjoy taking advantage of life in the Bay Area with their dog, Nullah. An avid traveler and board sport enthusiast, from snowboarding in Canada to surfing in Sri Lanka, Kevin has visited 24 countries so far and looks forward to growing that list even longer. He’s also a self-proclaimed points and miles nerd. In 2019, he had the great fortune of being able to go on a surf and yoga themed sabbatical, during which he flew around the world, visiting 7 countries along the way, flying entirely in business class and almost entirely on points and miles!

Read Kevin's blog here: https://impact-fi.com/blog

Client services

Based on ImpactFi

Financial planning Portfolio management Selection of other advisers Tax preparation & tax planning

Expertise

Equity Recipients (RS/RSU, SOP, ESPP) Active portfolio management ESG / Sustainable investing

Demographic focus

Gen Y/Millennials (Born 1980-1995)

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Fee options

AUM

1.25%

Flat

$4800+/engagement

Monthly

$400+/mo

Other

Services offered include comprehensive wealth management, stand alone financial planning, and stand along investment management.

Location

San Francisco, CA

San Francisco CA

Advisors at this office

1

Most active in

California

Work history

21 years of industry experience

Impact FI LLC

2022 - Present • 4 years

San Francisco, CA

Echo45 Advisors LLC

2020 - 2022 • 2 years

Walnut Creek, CA

Charles Schwab bank

2013 - 2020 • 7 years

San Francisco, CA

Charles Schwab

2013 - 2020 • 7 years

San Francisco, CA

Wells Fargo Clearing

2011 - 2013 • 2 years

AZ

Wells Fargo Investments, Llc

2005 - 2011 • 6 years

Phoenix, AZ

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Jason E

CFA®

Sf, CA

ImpactAdvisor LLC

30+ yrs in Finance • MIT MBA '02 • CFA Charterholder '99 • UC Berkeley '95 • Series 7 '92 • Certified Tax Preparer '87 Jason is Chief Investment Officer at ImpactAdvisor LLC I started my career on the buy-side at Seneca Capital in 1995, an institutional investment advisor that also managed customized portfolios for high-net-worth clients. I was responsible for equity trading, research, and portfolio management, including the design and implementation of our integrated portfolio trading and rebalancing software. This technology enabled us to scale assets under management 10x to $10B+ with only a 50% increase in headcount over five years, allowing our small team to manage a thousand portfolios with customizations for impact, compliance, and tax-efficiency. Other expertise: multiple hedge-fund styles — long, short, and quantitative strategies — with an emphasis on deep-dive equity analysis. More on LinkedIn → To balance the uncertainties in the markets, I strive for optimal tax strategy: a variable we can influence to boost net returns. I was a certified tax preparer at age 14. In my free time I add to update our tax bracket optimizer and organize finance events for the MIT Club of N.California. I live in San Francisco with Vesna and our three-year-old son, Milan. ImpactAdvisor LLC is a boutique advisory firm with four advisors managing approximately $90 million for around 65 households, including individuals, business owners, retirement plans, and nonprofits. The firm offers discretionary portfolio management and financial planning, employing fundamental, cyclical, and quantitative analysis. Also available are values-aligned and sustainable investing alongside a broader range of alternative and tax-aware investment solutions.

Tax-loss harvesting Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Roth conversion strategy Founder/Business Owner Executive Self-Employed Financial Professional Retired Values-based investing Established Professionals Approaching retirement Gen X (Born 1965-1980)
user avatar

Richard P

Series 66

El Cerrito, CA

Sowell Management

Richard Patrick is a financial advisor at Sowell Management with 22 years of industry experience. He holds the Series 66 designation and has worked at Sowell Management since 2020, following a prior role at Naples Asset Management Company, LLC. Sowell Management is a fee-based registered investment adviser serving individuals, retirement plans, corporations, registered investment advisers, and institutions. The firm offers investment management, financial planning, retirement-plan advisory, and related consulting services through a multi-branch independent-contractor model with over 100 advisors.

Wealth management Income planning Factor investing / smart beta Retirement income strategy Self-Employed Approaching retirement
user avatar

Farid N

Series 63, Series 65

Greenbrae, CA

Farid Consulting

Farid Nadjibi is the principal of Farid Consulting and holds Series 63 and Series 65 licenses with two years of industry experience. Prior to his financial advisory career, he has been involved with Burlwood Gallery since 2006, engaging in jewelry, collectibles, decor, and building contracting. Farid Consulting is a sole-proprietorship investment advisory firm that offers discretionary and non-discretionary portfolio management, financial planning, and retirement/employee benefit account services to individuals, high-net-worth clients, and small businesses. The firm employs a tailored, goals-based investment approach across a wide range of asset classes, including equities, fixed income, options, private funds, real estate investments, and digital assets.

Options & derivatives strategies Concentrated stock management
user avatar

Gary L

Series 63, Series 65

San Francisco, CA

Leonard Jr., Gary A.

Gary Leonard is a financial advisor based in San Francisco, CA, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Montrose Securities since 2011. Outside of his advisory role, he provides consulting related to hiking activities for a local cooperative. His firm offers discretionary investment management and advisory services primarily to individual clients, managing approximately $800,000 across about 20 accounts. The firm constructs balanced portfolios tailored to client risk tolerance using fundamental, technical, and cyclical analysis, employing strategies that include equities, fixed income, options, and hedging techniques.

Options & derivatives strategies Active portfolio management
user avatar

Lydia I

Series 65

Oakland, CA

FM Capital Group

Lydia Idem is a financial advisor with FM Capital Group in Oakland, CA, holding a Series 65 designation and 11 years of industry experience. FM Capital Group provides investment advisory and consulting services to individuals, groups, corporations, and other business entities, offering portfolio management and handling due diligence and negotiation of private investment term sheets. The firm follows a strategic allocation approach across public securities and alternative investments and distinguishes itself by charging performance-based fees on private placements and producing educational content such as workshops and radio broadcasts.

Private / alternative investments Founder/Business Owner

Dave B

CFP®, CFA®

Orinda, CA

Private Financial Management LLC

Dave's experience in investment management and financial planning uniquely position him to serve as his client's independent trusted advisor - a personal chief financial officer that can discreetly navigate the tides affecting your financial life. ​ Professional highlights include portfolio management on Union Bank municipal investment team which earned recognition as the best in the industry by Barron's in 2008 and 2009; lead investment management responsibility at a $300M financial planning firm; and working with amazing entrepreneurs, executives, and families. ​ David's education includes a Chartered Financial Analyst (CFA) designation, a Certified Financial Planning (CFP) designation, and a U.C. Berkeley bachelor's degree where he conducted a study on evidenced based investment management with Haas Professor of Investments David Distad. ​ David launched PFM to continue building upon his vision of complete personal financial management: discreet and unwavering focus on how expert financial management can help a client achieve her goals. From setting and achieving goals, to preparing you for all of life's contingencies and investing for your future - David helps his client's understand what they should be doing, and then helps them get it done.

Business ownership considerations Technology Professional Founder/Business Owner Intergenerational Families
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