Lana Trofholz is an investment advisor representative at Keystone Financial Services, LLC, with three years of industry experience. She holds a Series 66 designation and has previously worked at Cetera, Securian Financial Services, Carlson Tax and Accounting, and Crawford Financial. Outside of her advisory role, Lana is the owner of Crawford Financial, an accounting and finance business, and is involved with Peak Wellness and insurance agency activities in multiple states.
Keystone Financial Services is an SEC-registered advisory firm managing over $240 million in client assets for more than 1,000 clients through a seven-advisor team. The firm offers discretionary investment management, financial planning, retirement plan advisory, tax preparation, and business consultation services, employing a customized, long-term investment approach that includes ETFs, mutual funds, stocks, bonds, and selective alternative holdings.