user avatar

Larry A Groce

Advisor at Morgan Stanley — Orange Beach, AL

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

41 years

Location

Orange Beach, AL

Morgan Stanley logo

Morgan Stanley

Institution

Total advisors

23,206

Across 1,016 offices

Clients per advisor

114 High

Avg AUM per client

$670,481 High

HNW client ratio

2% Very Low

About

Larry Groce is a CFP® professional with 41 years of experience in the financial services industry. He has been with Morgan Stanley in various capacities since 2008, currently serving at Morgan Stanley Private Bank, National Association. He holds an inactive CPA license from the Alabama State Board of Public Accountancy. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients, offering tailored financial planning and a broad range of advisory programs.

Client services

Based on Morgan Stanley

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Asset allocation advice

Expertise

Based on Morgan Stanley

General estate planning guidance

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Other

Minimum fee: Maximum fee generally $5,000, up to $20,000 for certain financial plans (effective Q1 2026); fees are negotiable and may be discounted up to 100% Fee-only: Financial planning services fees payable as a one-time lump sum fee upon delivery of the Financial Plan

Location

See office

Orange Beach, AL

Orange Beach AL

Advisors at this office

2

Most active in

Alabama · Texas

Work history

41 years of industry experience

Morgan Stanley Private Bank, National Association

2015 - Present • 11 years

New York, NY

Morgan Stanley Smith Barney

2009 - Present • 17 years

Montgomery, AL

Morgan Stanley & Co., Incorporated

2008 - Present • 18 years

Montgomery, AL

UBS Financial Services

1991 - 2008 • 17 years

Montgomery, AL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Jason D

Series 63, Series 65

Gulf Shores, AL

Dyken Wealth Strategies, Inc.

Jason Dyken is the principal of Dyken Wealth Strategies, Inc. in Gulf Shores, Alabama, with 24 years of industry experience. He previously worked at First Allied Advisory Services and First Allied Securities, Inc. He serves as a councilman for the City of Gulf Shores and operates a consulting business alongside his advisory practice. Dyken Wealth Strategies provides portfolio management, financial planning, and pension consulting to individual investors and pension or profit-sharing plans. The firm follows a long-term investment approach based on modern portfolio theory, primarily utilizing mutual funds and third-party managers, and combines advisory services with affiliated insurance activities.

Wealth management
user avatar

Christopher B

CFP®, Series 66

Orange Beach, AL

Bridgeworks Asset Management, LLC

Christopher Bales is a CFP® and Series 66-registered financial advisor with 15 years of industry experience. He founded and leads Bridgeworks Asset Management, LLC, and also operates Bales Law Firm and previously managed Bridgeworks Divorce Planning, LLC. His background includes roles at Tennessee Valley Asset Management Partners, LLC and LPL Financial, LLC. Bridgeworks Asset Management is an independent registered investment adviser serving primarily individual clients and charitable organizations. The firm offers portfolio management, financial planning, and consulting services, customizing strategies that incorporate modern portfolio theory, technical analysis, and various trading approaches. Its practice is uniquely integrated with family-law services, reflecting the principal’s dual financial planning and legal expertise.

Options & derivatives strategies
user avatar

John G

Series 63, Series 65

Elberta, AL

Grant Financial Group

John Grant is the sole advisor at Grant Financial Group in Elberta, Alabama, holding Series 63 and Series 65 designations with 26 years of industry experience. He has operated Grant Financial Group since 2008. Grant is also a licensed life, health, and variable annuity insurance agent with appointments at multiple insurance companies, focusing primarily on fixed deferred, equity-linked index, and immediate annuities. Grant Financial Group is an independent, state-registered investment adviser serving approximately 97 clients, including individuals, trusts, estates, charitable organizations, and business entities. The firm uses a conservative, actively managed approach blending bond funds, equities, ETFs, and mutual funds, with daily security reviews and discretionary trading authority to implement client investment plans.

Wealth management Active portfolio management Annuities
user avatar

Todd T

Series 65

Elberta, AL

Freedom Wealth Coaching, LLC

Todd Turk is a financial advisor at Freedom Wealth Coaching, LLC in Elberta, Alabama, holding a Series 65 designation with three years of industry experience. His prior work includes roles in real estate at Coldwell Banker Coastal Realty, Patrick Daily Real Estate, and Re/Max of Orange Beach, as well as extensive experience at United Rentals. Freedom Wealth Coaching provides fee-based investment management, financial planning, and non-discretionary retirement plan consulting to individuals, trusts, estates, small businesses, and plan sponsors. The firm employs a co-advisory structure with an independent SEC-registered investment manager to implement long-term strategic asset allocation in client portfolios aligned with Modern Portfolio Theory.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.)
user avatar

Lance W

Series 63, Series 65

Orange Beach, AL

NewSong Capital Management, Inc.

Lance Williams is a financial advisor at NewSong Capital Management, Inc. with 21 years of industry experience. He holds the Series 63 and Series 65 designations and previously worked at LPL Financial LLC. Outside of his advisory role, he owns and operates a commercial spear fishing business and participates in fishing and diving tournaments as a brand ambassador. NewSong Capital Management provides investment management and ongoing financial planning services to individuals, trusts, pension plans, charitable organizations, and business entities. The firm offers customized portfolio management that includes equities, mutual funds, ETFs, fixed income, limited cryptocurrency exposure, and derivatives, combining traditional asset management with subscription-style financial planning and integrated risk management.

Active portfolio management Options & derivatives strategies Private / alternative investments
user avatar

Patrick B

Series 66

Orange Beach, AL

Stonex Advisors Inc.

Patrick Bussey III is a financial advisor with Stonex Advisors Inc. holding a Series 66 license and 26 years of industry experience. He has worked with Stonex Advisors since 2016 and with Stonex Securities since 2000. Outside of his advisory role, Bussey serves as Vice Chairman on the board of Gumbo Inc., a nonprofit focused on economic development in South Baldwin County. Stonex Advisors Inc. serves individuals, corporations, retirement plans, and charitable organizations by providing portfolio management, financial planning, and consulting services through a combination of independent advisors and an in-house Private Client Group. The firm employs a variety of model-based and advisor-managed investment strategies, supported by multiple platforms and periodic due diligence on third-party managers.

ESG / Sustainable investing
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")