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Laura Reeves

Advisor at Cetera

Updated today

Location

Jackson, NJ 08527

Credentials

CFP®, Series 63, Series 65

Industry experience

28 years

About

Laura Reeves is a CFP® professional with 28 years of industry experience, currently affiliated with Cetera. She has held roles at Avantax and Kami Zonin and owns LJR Financial LLC, a financial services firm. Reeves also serves on the Board of Directors for the Financial Planning Association, where she helps coordinate the organization's annual conference, and owns Benefit Bookkeeping, a business she has operated for over two decades. Cetera Investment Advisers serves a diverse client base, including individual, high-net-worth, institutional, and retirement-plan clients, through a network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary solutions, combining advisor-managed accounts, model portfolios, and third-party managed options with distinctive retirement and trust services.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Based on Cetera

Founder/Business Owner Executive Retired

Demographic focus

Based on Cetera

HENRY (High Earners, Not Rich Yet) Approaching retirement

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Fee options

Fixed

Flat fees for financial planning and consulting negotiated with client

Percentage

$0 - $250,000: Up to 2.75% $250,001 - $500,000: Up to 2.50% $500,001 - $750,000: Up to 2.00% $750,001 - $1,000,000: Up to 1.75% $1,000,001 - $2,000,000: Up to 1.50% $2,000,001 - $5,000,000: Up to 1.25% $5,000,001+: As low as 0.75% (varies by program)

Project-based

Hourly consulting and financial planning rates negotiated with client

Other

Account minimum: $5,000 Minimum fee: Minimum program fees ranging from $99 to $199 annually depending on program Fee-only: Flat or hourly fees for financial planning and consulting services, negotiated case-by-case

Location

1021 W Commodore Blvd., Suite 2

Jackson, NJ 08527

Most active in

New Jersey

Work history

Cetera

2025 - Present (1 year)

Cetera Wealth Services, LLC

2025 - Present (1 year)

LJR Financial LLC

2020 - Present (6 years)

Kami Zonin

2015 - 2019 (4 years)

Avantax Insurance Services, INC.

2014 - 2025 (11 years)

Avantax Insurance Agency, Llc

2014 - 2025 (11 years)

Avantax Advisory services

2014 - 2025 (11 years)

Benefit Bookkeeping

2001 - Present (25 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael K

Series 63, Series 65

Princeton, NJ

Endowbridge Capital, LLC

Michael Karris is the sole advisor at EndowBridge Capital, LLC in Princeton, NJ, holding Series 63 and Series 65 designations with 10 years of industry experience. He has been with EndowBridge Capital since 2013. EndowBridge Capital provides discretionary investment management and sub-advisory services primarily to institutional and nonprofit clients such as endowments, foundations, and pension plans. The firm offers balanced growth and income strategies implemented through transparent, low-cost ETF portfolios guided by a modern endowment investment approach.

Passive / index investing Active portfolio management Wealth management Factor investing / smart beta Real estate investing Founder/Business Owner Values-based investing
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Peter P

Series 63, Series 65

Robbinsville, NJ

Pandolfo Capital, LLC

Peter Pandolfo Jr is the sole advisor at Pandolfo Capital, LLC, an independent registered investment adviser based in Robbinsville, NJ. He holds Series 63 and Series 65 designations and has 26 years of industry experience, leading his firm since 2008. Pandolfo Capital provides discretionary portfolio management to individuals and various organizational clients, including pension plans, trusts, and charitable organizations. The firm employs a fundamental, value-oriented investment approach with concentrated portfolios and maintains a tailored, discretionary relationship with its clients.

Active portfolio management
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Thomas M

Series 63, Series 65

Toms River, NJ

Asset Management Services Group, Inc.

Thomas Mcneill is a financial advisor with Asset Management Services Group, Inc. in Toms River, NJ. He holds Series 63 and Series 65 licenses and has 37 years of industry experience. He has been with Asset Management Services Group, Inc. since 1996 and has been self-employed since 1978. Asset Management Services Group, Inc. advises individual and business clients and manages risk-focused mutual fund and variable annuity portfolios used in various retirement and tax-advantaged accounts. The firm employs a combination of Modern Portfolio Theory and active market timing through a Price Trend Management process, providing continual oversight and buy-sell decisions aimed at downside protection.

Active portfolio management
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Dennis O

Series 66

Farmingdale, NJ

Coastal Financial Advisors, Inc.

Dennis O'Brien is a financial advisor at Coastal Financial Advisors, Inc. with 22 years of industry experience. He holds a Series 66 designation and has been involved in business consulting through Coastal Business Services, LLC, where he serves as president. Coastal Financial Advisors, Inc. is an independent, fee-only registered investment adviser serving individuals, corporations, trusts, estates, and charitable organizations. The firm offers comprehensive financial planning and portfolio management with a goal-based, individualized investment approach, and also provides fiduciary services for ERISA retirement plans and nonprofit endowments.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Kedrick S

Series 63, Series 65

Princeton, NJ

Princeton Wealth Management Alliance, LLC

Kedrick Sackey is a financial advisor at Princeton Wealth Management Alliance, LLC with 31 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Princeton Wealth Management Alliance since 2018, following a three-year tenure at SeaCrest Wealth Management. Outside of his advisory role, he is a partner providing business advice for a medical home healthcare services company. Princeton Wealth Management Alliance advises individuals, including high-net-worth clients, offering comprehensive financial planning, discretionary investment management, and retirement plan advisory services. The firm uses an integrated planning approach and typically implements portfolios through equities, mutual funds, ETFs, and third-party separately managed accounts.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Charitable giving & philanthropy Debt management Founder/Business Owner Executive
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Mark S

CFP®

Lakewood, NJ

Choice Asset Management LLC

Mark Samel is a CFP® professional with 19 years of experience in financial advising. He is the principal at Choice Asset Management LLC and has been with the firm since 2006. In addition to his advisory role, he has taught at Yeshivat Keter Torah since 2012. Choice Asset Management provides portfolio management and investment advice primarily to individuals, high-net-worth clients, pension and profit-sharing plans, foundations, and trusts, managing approximately $50.7 million. The firm emphasizes individualized asset allocation using low-cost mutual funds and ETFs, maintaining a non-discretionary management style with regular client approvals.

Private / alternative investments Real estate investing Retired
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