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Les David Frate

Advisor at Equitable Advisors — Mentor, OH Johnnycake Ridge Rd.

Updated today

Credentials

Series 63, Series 65

Experience

33 years

Location

Mentor, OH 44060

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,715

Across 977 offices

Clients per advisor

16 Very Low

Avg AUM per client

$609,299 High

HNW client ratio

47% Very High

About

Les Frate is a financial advisor with Equitable Advisors in Mentor, Ohio, holding Series 63 and Series 65 designations and bringing 33 years of industry experience. He previously worked at Stifel Independent Advisors, LLC for 22 years and Wells Fargo Clearing for one year. Equitable Advisors serves a diverse client base including individual investors, pension and profit-sharing plans, corporations, and charitable organizations, offering financial planning, retirement plan consulting, and asset-management programs through a network of Investment Adviser Representatives and third-party program sponsors.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Sandwich Generation

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Fee options

Fixed

Financial planning fixed fees range from $250 to $25,000.

Percentage

$0+: 0% for financial planning fees (not AUM based) $0+: 0.20% to 2.50% annually for asset management advisory services, depending on the LPL or TAMP program and asset levels as summarized in detailed tier chart $0+: 0.30% to 2.50% maximum annual advisory fees across various LPL programs and TAMPs, negotiable

Commissions

Brokerage and insurance commissions are received when clients purchase such products separately from advisory services.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees range from $250 to $25,000 for new clients; follow-on reviews range from $250 to $12,500. Hourly rates range from $100 to $400 per hour. Fee-only: Financial planning fixed fees $250 to $25,000, hourly fees $100 to $400 per hour.

Location

See office

Mentor, OH Johnnycake Ridge Rd.

9930 Johnnycake Ridge Rd., Bldg. 2A

Mentor OH 44060

Advisors at this office

2

Most active in

Ohio · Texas

Work history

33 years of industry experience

Equitable Advisors

2026 - Present • 1 year

Mentor, OH

Stifel Independent Advisors, LLC

2004 - 2026 • 22 years

Mayfield Village, OH

Wells Fargo Clearing

2003 - 2004 • 1 year

Willoughby, OH

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Bradford L

CFP®

Concord, OH

Zenith Investments

Bradford Lohiser is a CFP® professional with 26 years of industry experience. He has been with Bullington Capital Management, LLC since 2009 and also serves as president and Investment Adviser Representative of Lohiser Investment Management, Inc. Prior to Bullington, he was associated with Zenith Investments. Bullington Capital Management provides discretionary portfolio management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a suitability-driven process, using fundamental and technical analysis along with a mix of long- and short-term trading strategies.

Active portfolio management
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Edmund B

Series 63

Mentor-On-The-Lake, OH

Valiance Group

Edmund Burke is a financial advisor at Valiance Group LLC with 12 years of industry experience. He holds a Series 63 designation and has been with Valiance Group since 2013. Valiance Group is a state-registered investment adviser serving individuals, families, and businesses, offering portfolio management and ERISA-compliant retirement plan consulting. The firm develops customized portfolios using an analytics module and collaborates with third-party service providers and sub-managers to implement and monitor investment strategies.

Retirement plans for business owners (SEP, solo 401k)
user avatar

Rosie G

Series 66

South Euclid, OH

Strait Direction Wealth Management

Rosie George is a financial advisor at Strait Direction Wealth Management with nine years of industry experience. She previously worked at Edward Jones for five years before founding her independent practice in 2021. In addition to advisory services, she owns a tax-preparation business, Mitchell Financial Services. Strait Direction Wealth Management provides personalized financial planning and discretionary investment management primarily to middle- and high-net-worth individuals, trusts, estates, charitable organizations, and small businesses. The firm employs a passive buy-and-hold investment approach using diversified portfolios of no-load mutual funds and ETFs, managing accounts on a discretionary basis while allowing client-imposed restrictions.

General tax planning Cash flow / budgeting
user avatar

Jeremy P

Series 66

South Euclid, OH

Atlas Wealth Management

Jeremy Pardue is a financial advisor at Atlas Wealth Management with 10 years of industry experience. He holds a Series 66 designation and has worked at firms including LPL Financial and Avantax Investment Services. In addition to his advisory role, Pardue is an independent insurance producer for various insurance companies. Atlas Wealth Management provides fee-based investment advisory services and comprehensive financial planning to individuals, trusts, estates, charitable organizations, and business entities. The firm employs an active, tactical allocation approach using a broad range of instruments and offers both discretionary and non-discretionary portfolio management along with standalone planning engagements.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Retirement income strategy Life insurance needs analysis
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Bruce H

Series 63, Series 65

Mayfield Heights, OH

Herrick Portfolio Management Co.

Bruce Herrick is the sole advisor at Herrick Portfolio Management Co. with 53 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Merrill from 2000 to 2008 before founding his current firm in 2008. Herrick Portfolio Management Co. serves individual investors and a small number of institutional clients, offering financial planning, consulting, and portfolio management services. The firm uses technical analysis, including point-and-figure charting, to guide discretionary portfolio management across various asset classes.

Passive / index investing Active portfolio management
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Marc M

CFP®, Series 63, Series 66

Mentor, OH

McLean Financial Planning and Investment Management

Marc Mc Lean is a CFP® certificant with 16 years of industry experience. He is the president of McLean Financial Planning and Investment Management, where he has worked since 2014, and also leads McLean Strategic Investments and ESD Technologies, a software development company. McLean Financial Planning and Investment Management serves individuals, high-net-worth clients, pension and profit-sharing plans, and corporate entities, providing financial planning and investment management with a focus on U.S. securities. The firm uses both fundamental and technical analysis with a long-term trading approach and manages accounts primarily on a discretionary basis while accommodating client restrictions.

Active portfolio management Options & derivatives strategies Real estate investing
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