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Les David Frate

Advisor at Equitable Advisors — Mentor, OH Johnnycake Ridge Rd.

Updated today

Credentials

Series 63, Series 65

Experience

32 years

Location

Mentor, OH 44060

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,598

Across 968 offices

Clients per advisor

16 Very Low

Avg AUM per client

$570,841 High

HNW client ratio

47% Very High

About

Les Frate is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. Prior to joining Equitable Advisors in 2026, he spent 22 years with Stifel Independent Advisors, LLC. Equitable Advisors serves a diverse client base including individuals, high-net-worth clients, retirement plans, corporations, charitable organizations, and institutions. The firm offers financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs through a combination of SEC-registered investment adviser and broker-dealer capabilities.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement income strategy Social Security optimization

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Baby Boomers (Born 1946-1964)

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Fee options

Percentage

$0+: 0.20% to 2.50% annually (varies by program and asset level; see product-specific minimum and maximum fees) $0+: Financial planning fixed fees: $250 - $25,000 for new plans; $250 - $12,500 for reviews $0+: Financial planning hourly fees: $100 - $400 per hour

Commissions

Variable life and annuity sales commissions and renewal commissions are received in brokerage capacity, not advisory fees.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees may range from $250 to $25,000 for new clients; follow-on plan review fees generally range from $250 to $12,500; hourly fees generally range from $100 to $400 per hour. Fee-only: Fee-based financial planning services are offered, including fixed and hourly fees as noted above.

Location

See office

Mentor, OH Johnnycake Ridge Rd.

9930 Johnnycake Ridge Rd., Bldg. 2a

Mentor OH 44060

Advisors at this office

2

Most active in

Ohio · Texas

Work history

32 years of industry experience

Equitable Advisors

2026 - Present • 1 year

Mentor, OH

Stifel Independent Advisors, LLC

2004 - 2026 • 22 years

Mayfield Village, OH

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Bradford L

CFP®

Concord, OH

Zenith Investments

Bradford Lohiser is a CFP® professional with 26 years of industry experience. He has been with Bullington Capital Management, LLC since 2009 and also serves as president and Investment Adviser Representative of Lohiser Investment Management, Inc. Prior to Bullington, he was associated with Zenith Investments. Bullington Capital Management provides discretionary portfolio management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a suitability-driven process, using fundamental and technical analysis along with a mix of long- and short-term trading strategies.

Active portfolio management
user avatar

Edmund B

Series 63

Mentor-On-The-Lake, OH

Valiance Group

Edmund Burke is a financial advisor at Valiance Group LLC with 12 years of industry experience. He holds a Series 63 designation and has been with Valiance Group since 2013. Valiance Group is a state-registered investment adviser serving individuals, families, and businesses, offering portfolio management and ERISA-compliant retirement plan consulting. The firm develops customized portfolios using an analytics module and collaborates with third-party service providers and sub-managers to implement and monitor investment strategies.

Retirement plans for business owners (SEP, solo 401k)
user avatar

Rosie G

Series 66

South Euclid, OH

Strait Direction Wealth Management

Rosie George is a financial advisor at Strait Direction Wealth Management with nine years of industry experience. She previously worked at Edward Jones for five years before founding her independent practice in 2021. In addition to advisory services, she owns a tax-preparation business, Mitchell Financial Services. Strait Direction Wealth Management provides personalized financial planning and discretionary investment management primarily to middle- and high-net-worth individuals, trusts, estates, charitable organizations, and small businesses. The firm employs a passive buy-and-hold investment approach using diversified portfolios of no-load mutual funds and ETFs, managing accounts on a discretionary basis while allowing client-imposed restrictions.

General tax planning Cash flow / budgeting
user avatar

Jeremy P

Series 66

South Euclid, OH

Atlas Wealth Management

Jeremy Pardue is a financial advisor at Atlas Wealth Management with 10 years of industry experience. He holds a Series 66 designation and has worked at firms including LPL Financial and Avantax Investment Services. In addition to his advisory role, Pardue is an independent insurance producer for various insurance companies. Atlas Wealth Management provides fee-based investment advisory services and comprehensive financial planning to individuals, trusts, estates, charitable organizations, and business entities. The firm employs an active, tactical allocation approach using a broad range of instruments and offers both discretionary and non-discretionary portfolio management along with standalone planning engagements.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Retirement income strategy Life insurance needs analysis
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Bruce H

Series 63, Series 65

Mayfield Heights, OH

Herrick Portfolio Management Co.

Bruce Herrick is the sole advisor at Herrick Portfolio Management Co. He holds Series 63 and Series 65 designations and has 52 years of industry experience. He has led Herrick Portfolio Management Co. since 2008. Herrick Portfolio Management Co. offers financial planning, consulting, and discretionary investment management to individuals and various institutional clients, including pension plans and charitable organizations. The firm employs a technical, chart-driven investment approach with daily monitoring and tailors services to client objectives and risk tolerances.

Passive / index investing Active portfolio management
user avatar

Marc M

CFP®, Series 66, Series 63

Mentor, OH

McLean Financial Planning and Investment Management

Marc Mc Lean is a CFP® professional with 16 years of industry experience. He serves as president of McLean Financial Planning and Investment Management, where he has worked for over a decade, and also leads ESD Technologies, Inc., a software development and licensing company. McLean Financial Planning and Investment Management provides investment management and financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, and corporate entities. The firm employs a mix of fundamental and technical analysis with a long-term trading orientation, primarily investing in U.S. securities and managing accounts on a discretionary basis.

Active portfolio management Options & derivatives strategies Real estate investing
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