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Liane M Conaway

Advisor at Edward Jones — Las Cruces, NM 3045 E University Ave

Updated today

Credentials

Series 66

Experience

< 1 year

Location

Las Cruces, NM 88011-0000

Edward Jones logo

Edward Jones

Institution

Total advisors

24,161

Across 14,151 offices

Clients per advisor

167 Very High

Avg AUM per client

$246,728 Low

HNW client ratio

9% Low

About

Liane Conaway is a financial advisor at Edward Jones in Las Cruces, NM, holding a Series 66 designation. She joined Edward Jones in 2026 and has one year of industry experience. Prior to her current role, she was involved with The Hatch Chile Store/Mitchell Investments LLC and spent five years at Mission Academy / Acton Academy. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and strategies, including discretionary and non-discretionary wrap fee solutions, separately managed accounts, and affiliated mutual funds, supported by a large national network of advisors and branch offices.

Client services

Based on Edward Jones

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Edward Jones

Wealth management Tax-loss harvesting Multi-generational wealth transfer

Occupation focus

Based on Edward Jones

Retired Founder/Business Owner Executive

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Fee options

Percentage

$0+: Up to 1.35% annually Program Fee $0+: Up to 0.05% annually Platform Fee $0+: 0.00% to 0.45% annually SMA Manager Fees (if applicable)

Other

Account minimum: $5,000 Fee-only: Annual Program Fee up to 1.35%, Platform Fee up to 0.05%, plus SMA Manager Fees (0.00% to 0.45%); fees are asset-based and paid monthly in arrears.

Location

See office

Las Cruces, NM 3045 E University Ave

3045 E University Ave Bldg D

Las Cruces NM 88011-0000

Advisors at this office

4

Most active in

New Mexico

Work history

< 1 year of industry experience

Edward Jones

2026 - Present • 1 year

St. Louis, MO

The Hatch Chile Store/Mitchell Investments LLC

2024 - 2025 • 1 year

Las Cruces, NM

Mission Academy / Acton Academy

2019 - 2024 • 5 years

Las Cruces, NM

Unemployed

2016 - 2019 • 3 years

Las Cruces, NM

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael C

Series 63, Series 65

Las Cruces, NM

Cratty & Swanson Advisors L.L.C.

Michael Cratty is a financial advisor with Cratty & Swanson Advisors L.L.C. in Las Cruces, NM, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. He has worked with Cratty & Swanson Advisors since 2016 and also serves as president and insurance agent at Cratty & Swanson Insurance Services LLC since 2010. Cratty & Swanson Advisors provides hourly financial planning and consulting, hosts free educational seminars, and facilitates client relationships with third-party money managers without managing assets directly. The firm uses fundamental, technical, and cyclical analysis in its planning process and offers insurance products through its affiliated brokerage business.

General tax planning
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Danen C

CFP®, Series 63, Series 65

Las Cruces, NM

Coalson Financial Services, LLC

Danen Coalson is a CFP® professional with 22 years of industry experience. He has been principal at Coalson Financial Services, LLC since 2008 and previously worked at Essential Financial Planning, Inc., Thornburg Investment Management Inc., and Universal Advisory Services Inc. Outside the advisory business, he has personal ownership of a medical practice. Coalson Financial Services, LLC provides customized financial planning and investment advisory services primarily to individuals who are retired or nearing retirement. The firm operates mainly on a non-discretionary basis, focusing on retirement and distribution planning, portfolio construction using mutual funds, ETFs, and select individual securities, and managing employer-sponsored retirement plan assets.

Retirement income strategy Income planning General retirement planning Retired Approaching retirement Retired
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Jolie T

Series 65

Las Cruces, NM

Westwind Capital

Jolie Tixier is a financial advisor at Westwind Capital in Las Cruces, NM, holding a Series 65 designation with two years of industry experience. She previously worked at Spence Asset Management and spent ten years with the New Mexico State University Foundation. Westwind Capital manages approximately $796 million for a diverse client base, including individuals, high-net-worth clients, trusts, and institutional accounts, offering discretionary asset management and financial planning through its FOCUS Program. The firm employs a disciplined, long-term investment approach across multiple strategies and actively manages pooled vehicles and institutional mandates.

Active portfolio management Income planning Options & derivatives strategies
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Scott L

CFP®, Series 65

Las Cruces, NM

Westwind Capital

Scott Lieberwirth is a CFP® and holds a Series 65 license, with five years of industry experience. He has worked at Westwind Capital since 2022 and previously spent four years at Spence Asset Management. Before his financial advisory career, he was affiliated with the University of Texas at El Paso for nine years. Westwind Capital is a registered investment adviser managing approximately $796 million for individuals, high-net-worth clients, trusts, retirement and pension plans, and other institutional clients. The firm employs a disciplined, long-term investment approach across multiple strategies, including equity, income, balanced, ETF, and customized options, with active management of pooled vehicles and institutional mandates.

Active portfolio management Income planning Options & derivatives strategies
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Samantha C

Series 66

Las Cruces, NM

Marshall Investment Management, LLC

Samantha Chavarria is a financial advisor at Marshall Investment Management, LLC with three years of industry experience. She holds the Series 66 designation and has worked concurrently with Marshall Investment Management, LPL Financial, and Cavill and Company since 2022. Prior to her advisory career, she held positions at Western Heritage Bank and has longstanding employment with Ruby Tuesday. Marshall Investment Management serves individuals, high net worth clients, foundations, retirement plan sponsors, trusts, and estates by providing discretionary and non-discretionary investment management, financial planning, and retirement plan advisory services. The firm manages its own Advisor Managed Portfolios (AMP) Wrap Program, which absorbs transaction costs and offers tailored portfolios across a diverse range of asset classes.

Wealth management Tax-loss harvesting Retirement withdrawal strategies General estate planning guidance Cash flow / budgeting Founder/Business Owner Retired
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Patrick G

CFP®, CFA®, Series 66

Las Cruces, NM

Westwind Capital

Patrick Grooms is a CFP®, CFA®, and Series 66-licensed advisor with 16 years of industry experience. He joined Westwind Capital in 2024 after eight years at Spence Asset Management. Based in Las Cruces, NM, he is part of a five-advisor team. Westwind Capital serves individuals, trusts, retirement plans, and pension plans through discretionary asset management and financial planning. The firm employs a disciplined investment process across five strategies, including stock and income management, ETFs, and customized options, serving both individual and institutional clients.

Active portfolio management Income planning Options & derivatives strategies
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