Louis R. Cano Jr.
Advisor at Merrill — Palo Alto, CA Hansen Way
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 63, Series 65
Experience Industry experience
32 years
Location
Palo Alto, CA 94304
Merrill
Institution
Louis Cano Jr. is a Wealth Management Advisor and Senior Vice President at Merrill Lynch Wealth Management. He has over 28 years of experience in the financial industry, beginning his career at age 18 as a runner on the Pacific Coast Stock Options Trading Floor with Coast Options Inc. After graduating with a degree in Economics from San Francisco State University in 1994, Louis started his wealth management career at PaineWebber, Inc., where he consistently achieved club level advisor status. He transitioned his practice to Merrill Lynch in 2008 and has managed discretionary portfolios since 2014.
Louis holds the CERTIFIED FINANCIAL PLANNER® designation and is also recognized as a Personal Investment Advisor. His areas of expertise include education planning, family wealth management strategies, liquidity management, managing new wealth, personal retirement planning, portfolio management services, women and wealth, sports and entertainment, tax minimization, and retirement income. He focuses on working one-on-one with clients to develop personalized financial strategies tailored to their long-term goals.
Born and raised in the San Francisco Bay Area, Louis values community involvement and participates in volunteer activities. His personal interests include music, running, spending time with his family, and traveling.
Based on Merrill
SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.
Palo Alto, CA Hansen Way
3075 Hansen Way
Palo Alto CA 94304
Advisors at this office
86
California · Texas
32 years of industry experience
Bank of America,N.A.
2011 - Present • 15 years
Menlo Park, CA
Merrill
2008 - Present • 18 years
Menlo Park, CA
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