Lucas Peterson

Hello, I am Ben. I started Simplified Planning and Investments out of a deep desire to make a real difference in people’s lives. For nearly a decade, I have had the privilege of guiding individuals and families through some of their most important financial decisions. Over time, I realized my greatest fulfillment comes from building meaningful relationships, truly understanding people’s stories, and helping them find peace of mind in areas that often cause stress and uncertainty. This led me to create a firm centered on people first - where financial planning is about more than money; it’s about impact, purpose, and simplicity. At Simplified Planning, everything begins with a passion for people. This firm was built on the belief that the foundation of finacial planning is built on relationships, trust, and helping others live with greater peace and purpose. Our purpose is to equip you to make confident financial decisions with clarity and ease. Every story is unique, and so is every financial plan. Exceptional financial planning starts with listening and understanding. That’s why we take a holistic, relationship-driven approach - thoughtfully blending overarching strategies with the important details that matter most to you. Because we work on a fee-only basis, our only focus is providing sound advice that puts your best interests first. By viewing your financial life as an integrated system - cash flow, investments, taxes, insurance, retirement, and estate considerations - we ensure each piece works together seamlessly, so your money serves your goals and values. Our aim is to simplify complexity, bring clarity to uncertainty, and provide a roadmap that balances today’s priorities with tomorrow’s vision. Outside of work, my life is centered around my family. We love traveling and discovering new places together. I stay connected to my community through commitments to my church, volunteering, and teaching personal finance. I’m also a high school football official, a passionate sports fan, and yes - one of those lawn guys. I look forward to connecting, understanding your story, and helping you create a financial life that reflects both your goals and your values - bringing clarity, confidence, and meaning every step of the way.

Stoy Hall is a CFP® with 13 years of industry experience, currently serving as the sole advisor at Black Mammoth LLC since 2020. His prior experience includes roles at Centric Advisors, Majors and Mondragon, MWA Financial Services, and Modern Woodmen Of America. Outside of his advisory work, he is president of the board for the nonprofit Starts Right Here Movement and owns consulting firms LNC Financial and Legacy Fiduciary Services, Inc. Black Mammoth LLC provides discretionary portfolio management, financial planning, family office, and retirement plan consulting to individuals, trusts, estates, charitable organizations, and businesses. The firm offers business advisory services including CFO consulting and investment banking support, typically managing assets through firm-developed model portfolios and third-party sub-advisers where appropriate.

Christina Lueders Ochanpaugh is a financial advisor at Kingdom Wealth Development, LLC with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked with Cambridge Investment Research and Trinity Financial Group, where she also serves as an independent insurance agent. Kingdom Wealth Development provides financial planning and portfolio management services to individual and high-net-worth clients, focusing on written financial plans and ongoing portfolio oversight. The firm employs an asset-allocation framework primarily using mutual funds and offers both discretionary and non-discretionary management with regular portfolio reviews.

Kyle Thompson is the sole advisor at Leetown Advisors, an independent firm based in Ankeny, IA. He holds Series 63 and Series 65 licenses and has nine years of industry experience, including prior roles at Waddell and Reed, Park Avenue Securities, and Guardian Life. Outside of financial advising, he is involved with KT Constrictors, a non-investment-related business. Leetown Advisors serves individual clients, including high-net-worth individuals, offering investment management, financial planning, business consulting, and retirement plan management for employer plan sponsors. The firm primarily uses passive, asset-class-based portfolios with index funds and ETFs, supplemented by fundamental and technical analysis, and provides institutional retirement plan services and paraplanning support to other advisers.

Jayme Bresnahan is a financial advisor with Successful Resource Management, Ltd. in Johnston, Iowa, holding a Series 66 credential and 17 years of industry experience. She has worked with Successful Resource Management and Investacorp Inc. and is also involved in managing a family limited partnership and serving as an officer of a holding company. Successful Resource Management provides personalized financial planning and investment management to individuals, trusts, charitable organizations, and business entities, offering discretionary portfolio management, qualified-plan account management, financial planning, estate-planning services, and occasional CFO engagements. The firm uses documented investment objectives and technical analysis tools to guide asset allocation and security selection.

David Cunningham is a CFP® professional with 27 years of experience in financial advising. He founded Cunningham Wealth Management, L.L.C., doing business as LW Advisors, L.L.C., where he has worked since 2015. He also operates as a sole proprietor and holds a Series 63 designation. In addition to his advisory work, he is licensed as an insurance agent. LW Advisors, L.L.C. provides discretionary and non-discretionary asset management and financial planning services to individual and high-net-worth clients, managing approximately $35.9 million across about 76 client relationships. The firm develops investment programs tailored to each client’s objectives, time horizon, and risk tolerance, employing both fundamental and technical analysis, and offers educational seminars and workshops open to the public.