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Lucero Genny Palomino

Advisor at Merrill — Corona, CA E 6th St

Updated today

Credentials

Series 66

Experience

< 1 year

Location

Corona, CA 92879

Merrill logo

Merrill

Institution

Total advisors

25,562

Across 3,167 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Lucero Palomino is a financial advisor at Merrill with a Series 66 designation and 10 years of industry experience. She has worked at Merrill since 2016 and previously at Bank of America, N.A. since 2025. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Based on Merrill

Tax-loss harvesting Active portfolio management Wealth management

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Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Corona, CA E 6th St

204 E 6th St

Corona CA 92879

Advisors at this office

1

Most active in

California · Texas

Work history

< 1 year of industry experience

Bank of America, N.A.

2025 - Present • 1 year

Rancho Cucamonga, CA

Merrill

2016 - Present • 10 years

Rancho Cucamonga, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Ian K

CFP®, Series 65

Tustin, CA

Ikigai Planning

Ian Kasoff is a CERTIFIED FINANCIAL PLANNER™ professional and licensed investment advisor with three years of experience. He is the principal of Ikigai Planning, an independent firm, and also operates a solo law practice providing general counsel services to small businesses. His prior roles include positions at Heyman Wealth Management and Kasoff Financial Planning. Ikigai Planning serves individuals, high-net-worth clients, trusts, estates, charitable organizations, corporations, and business entities, with a focus on business owners and clients receiving equity compensation. The firm employs an evidence-based investment approach emphasizing strategic asset allocation and diversification through low-cost passive funds, alongside ongoing, client-specific financial planning.

Equity Recipients (RS/RSU, SOP, ESPP) Business ownership considerations Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive
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Allen D

Series 63, Series 65

Lake Mathews, CA

Royale Investment Advisor LLC

Allen Drake is the sole advisor at Royale Investment Advisor LLC, an independent firm based in Lake Mathews, CA. He holds Series 63 and Series 65 licenses and has 19 years of industry experience. Prior to founding Royale in 2006, he has worked at UPS since 1988. In addition to advisory services, he sells life, health, and disability insurance to support clients' financial plans. Royale Investment Advisor LLC provides asset management, financial planning, and consulting services primarily to individual and high-net-worth clients. The firm employs a long-term buy-and-hold investment approach while maintaining flexibility for shorter-term trades and manages most assets on a non-discretionary basis, requiring client approval for transactions.

General retirement planning General tax planning Wealth management Active portfolio management
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Richard S

Series 63, Series 65

Tustin, CA

Glacier Point Advisors, LLC

Richard Seapy is a financial advisor at Glacier Point Advisors, LLC, holding Series 63 and Series 65 designations with 17 years of industry experience. He has been with Glacier Point Advisors since 2015. Glacier Point Advisors provides discretionary portfolio management through separately managed accounts to individuals, families, and various institutional and nonprofit clients. The firm employs fundamental, technical, and cyclical analysis to deliver client-specific strategies ranging from conservative income to speculative growth, including the use of long and short equity positions, options, margin, and ETFs.

Options & derivatives strategies Concentrated stock management Private / alternative investments Wealth management
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David B

Tustin, CA

Barnett Financial Planning

David Barnett is the sole advisor at Barnett Financial Planning in Tustin, CA, with 19 years of industry experience. He holds CFP certification and has operated his independent firm since 2007. Barnett Financial Planning provides fee-only financial planning and investment advisory services to individuals and families through hourly, project-based, and ongoing retainer engagements. The firm follows a long-term buy-and-hold approach emphasizing passive, low-cost index investments and asset allocation, with primarily non-discretionary investment management focused on client-directed implementation.

Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning General estate planning guidance General tax planning
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Tu T

CFP®, Series 63, Series 65

Tustin, CA

Crosspoint Financial, LLC

Tu Tran is a CFP®-designated financial advisor with 27 years of industry experience. He is the founder and principal of Crosspoint Financial, LLC, where he has worked since 2017, and he previously worked at Ameriprise Financial Services, Inc. from 2005 to 2017. Tran is also affiliated with Alexander Capital, LP and Purshe Kaplan Sterling Investments. Crosspoint Financial, LLC provides asset management, financial planning, and retirement plan consulting to individual investors, including high-net-worth clients, and employer-sponsored plans. The firm manages $138.4 million in discretionary assets and serves 264 client relationships, using a broad investment toolkit and a fiduciary advisory approach.

Options & derivatives strategies Private / alternative investments Concentrated stock management
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Michael M

CFP®, Series 63, Series 66

Diamond Bar, CA

LLG Wealth Management

Michael Martinez is a CFP® with 16 years of industry experience, currently serving as the sole advisor at LLG Wealth Management since 2017. He previously worked at Ameriprise Financial Services, Inc. for six years. Outside of financial advising, he owns and operates Document Protection Service, a document scanning and online storage business. LLG Wealth Management provides wealth management and financial planning services to individuals, trusts, charitable organizations, corporations, and other advisers. The firm uses a combination of fundamental and technical analysis alongside modern portfolio principles and offers educational seminars in addition to personalized planning.

General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting Retirement income strategy Business sale tax planning Founder/Business Owner Retired Self-Employed
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