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Lucille M Shaw

Advisor at Finances for Life, LLC — Carlsbad, CA

Updated today

Credentials

Series 63, Series 66

Experience

24 years

Location

Carlsbad, CA 92008

Finances for Life, LLC logo

Finances for Life, LLC

Independent

Total advisors

1

Clients per advisor

6 Low

Avg AUM per client

$132,200 Very Low

HNW client ratio

0% Low

About

Lucille Shaw is the sole advisor at Finances for Life, LLC, an independent firm based in Carlsbad, CA. She holds Series 63 and Series 66 licenses and has 23 years of industry experience. In addition to her advisory role, Shaw is president of FFL Insurance Agency, LLC, where she is involved in life, health, long-term care, and disability insurance sales. Finances for Life, LLC provides investment management and comprehensive financial planning services to individuals, high-net-worth clients, retirement plans, trusts, and business entities. The firm emphasizes client-specific investment strategies, primarily manages accounts on a non-discretionary basis, and integrates advisory services with an affiliated insurance agency.

Client services

Based on Finances for Life, LLC

Financial planning Portfolio management Consulting

Expertise

Based on Finances for Life, LLC

General retirement planning Retirement income strategy Wealth management Cash flow / budgeting

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Fee options

Fixed

Fixed fees for financial planning services starting at $1,500 (What's Working Analysis) and up to $10,000; fixed fees for Wealth Planning and Legacy Planning starting at $4,500.

Percentage

$300,000 - $499,999: 1.90% annually $500,000 - $1,499,999: 1.50% annually $1,500,000+: 0.50% annually

Project-based

$295 per hour for consulting services

Subscriptions

AdviceDirect fixed monthly retainer service with three-tiered fixed pricing (specific amounts not detailed).

Other

Account minimum: $300,000 Minimum fee: Minimum annual fee of $5,700, billed monthly at $475 per month for asset management services Fee-only: Fixed fees for Investment Advisement (negotiable, no minimum AUM required) and What's Working Analysis starting at $1,500; Wealth Planning and Legacy Planning starting at $4,500; consulting services at $295/hour or fixed fees up to $10,000.

Location

Carlsbad, CA

5857 Owens Avenue, Suite 300

Carlsbad CA 92008

Advisors at this office

1

Most active in

California

Work history

24 years of industry experience

Finances for Life, LLC

2013 - Present • 13 years

Carlsbad, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Skyler S

Series 66

Cardiff, CA

Aloha Wealth Partners

Skyler Stokes is a financial advisor with Aloha Wealth Partners in Encinitas, CA, holding a Series 66 designation and 11 years of industry experience. He has worked at several firms, including Retirement Wealth Advisors and Independent Financial Group. Outside of financial advising, he is the CEO of Pair It!, a food and wine pairing app for restaurants. Aloha Wealth Partners provides financial planning, consulting, and retirement plan services to high-net-worth individuals, businesses, and pension/profit-sharing plans. The firm typically recommends third-party advisers to manage client portfolios while overseeing goals, risk tolerance, and adviser selection.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Business succession planning

Kevin M

Series 63, Series 65, Series 7

Carlsbad, CA

Stirlingshire Investments

Kevin Meyer is a financial advisor at Stirlingshire Investments with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Equitable Advisors, Morgan Stanley, and Ameriprise Financial Services. Outside of his advisory role, he occasionally sells annuities as a sole proprietor. Stirlingshire Investments provides discretionary portfolio management to individuals, trusts, and other entities, serving both non‑high-net-worth and high-net-worth clients. The firm employs a range of investment strategies combining quantitative, fundamental, technical, and modern portfolio theory, offering access to diverse investment types and model strategies through its Advyzon marketplace.

Options & derivatives strategies Active portfolio management Private / alternative investments Annuities
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Frederick P

Series 65

Poway, CA

Pearson, Frederick, Norman Jr.

Frederick Pearson is a Series 65-licensed financial advisor with 15 years of industry experience. He operates as a self-employed advisor through his independent firm, Pearson, Frederick, Norman Jr., based in Poway, CA. His firm provides discretionary portfolio management primarily for individual investors, focusing on IRA accounts. The investment strategy centers on income through dividend-paying stocks and ETFs, with a smaller allocation to growth equities managed under a strict money-management framework.

Income planning Active portfolio management

Jerry G

CFP®

Vista, CA

Confianza Wealth Management

WHY JERRY CHOSE TO BE A FINANCIAL PLANNER: His lack of financial literacy was not by choice. It was because personal finance was not taught in school or in his community. As a first-generation wealth builder, Jerry's money journey has been shaped by a profound understanding of both cultural and financial expectations. His experiences have uniquely positioned him to empathize with the challenges faced by first-generation families, inspiring a distinctive approach to financial guidance. His moment of profound solitude occurred during his transition from the Marine Corps back to civilian life. In uniform, Jerry felt in control, with camaraderie, financial stability, and a consistent salary. However, the day he left, all that stability vanished giving way to a cascade of emotions - depression, anxiety, and fear. Jerry, who had grown up facing financial hardships, relying on food stamps, and public aid, knew it was time to stop merely talking about wanting to build wealth and start acting. The realization struck deep: He needed to make a difference not just for himself, but for others facing similar issues. Motivated by a desire to help his family and friends, Jerry decided to be the guide he wished he'd had. He obtained his license, college degree, and joined a firm not only to enhance his life but the lives of other 1st-time wealth builders. After a few years of helping high net worth individuals grow their assets, Jerry felt the firm wasn't built to help families like his. In 2024, Jerry took the leap and launched Confianza Wealth Management as a guide for aspiring wealth builders. Jerry is on a mission to empower 1st-time wealth building families. Jerry wants to bridge the financial planning accessibility gap by helping these millennial families take control of their financial futures.

Equity compensation tax strategy Business sale tax planning Debt management College savings (529s, UTMA, etc.) General estate planning guidance Hispanic/Latino/Latinx HENRY (High Earners, Not Rich Yet) Gen Y/Millennials (Born 1980-1995)
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Terrence G

CFP®, Series 63

Oceanside, CA

Gustafson Financial Solutions

Terrence Gustafson is a CFP® with over 22 years at Gustafson Financial Solutions and five years of industry experience. He holds the Series 63 designation and operates his independent firm in Oceanside, CA. Gustafson also prepares client tax returns as an Enrolled Agent. Gustafson Financial Solutions provides fee-only financial planning and tax services to individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm emphasizes quantitative screening of mutual funds and ETFs, asset allocation, diversification, and low-expense investments while focusing significantly on tax preparation and broader financial planning.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Debt management
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John O

Series 65

Carlsbad, CA

O'Reilly Wealth Advisors

John O'Reilly is the sole advisor at O'Reilly Wealth Advisors in Carlsbad, CA, holding a Series 65 designation with 19 years of industry experience. He has been the principal of O'Reilly Financial Services, LLC since 2006. In addition to his advisory role, Mr. O'Reilly is a licensed insurance agent affiliated with various companies. O'Reilly Wealth Advisors serves individuals, corporations, and pension/profit-sharing plans, offering investment management, financial planning, retirement advisory, and insurance services. The firm employs a risk-tolerance questionnaire to construct diversified model portfolios primarily using low-expense mutual funds and reviews accounts quarterly.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning
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