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Luis Daniel Gonzalez

Advisor at Sophronia Wealth Advisors — El Paso, TX

Updated today

Credentials

Series 65

Experience

< 1 year

Location

El Paso, TX 79902

Sophronia Wealth Advisors logo

Sophronia Wealth Advisors

Supported

Total advisors

2

Clients per advisor

5 Very Low

Avg AUM per client

$778,440 Typical

HNW client ratio

30% Typical

About

Luis Gonzalez is a financial advisor with Sophronia Wealth Advisors in El Paso, TX. He holds a Series 65 designation and has one year of industry experience. Prior to his current role, he worked at Peak Financial Planning and held various positions including roles at California State University and the Archdiocese of Los Angeles. Sophronia Wealth Advisors serves individual clients, business owners, and qualified retirement plans, offering comprehensive financial planning, investment management, and retirement-plan advisory services. The firm’s approach centers on a Four Pillars of Wealth framework and uses Modern Portfolio Theory principles with a focus on passive funds and mutual fund/ETF selection, including adviser-only funds.

Client services

Based on Sophronia Wealth Advisors

Financial planning Portfolio management Pension consulting

Expertise

Based on Sophronia Wealth Advisors

General tax planning Passive / index investing Business sale tax planning

Occupation focus

Based on Sophronia Wealth Advisors

Founder/Business Owner Executive

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Fee options

Fixed

Sophronia Raíces service charged a flat fee of $3,800 payable in advance.

Project-based

Hourly financial planning service fee is $450 per hour, negotiable.

Other

Fee-only: Flat-fee basis for Wealth Optimization Program; fees generally range between $16,000 and $30,000 annually, not calculated as a percentage of assets under management.

Location

El Paso, TX

311 Montana Ave, Ste. A2 12

El Paso TX 79902

Advisors at this office

2

Most active in

California · Texas

Work history

< 1 year of industry experience

Sophronia Wealth Advisors, Inc.

2026 - Present • 1 year

El Paso, TX

Sophronia Wealth Advisors, Inc.

2025 - 2026 • 1 year

El Paso, TX

Peak Financial Planning

2025 - 2025 • 1 year

Woodland Hills, CA

California State University

2022 - 2024 • 2 years

Northridge, CA

Maplebear Inc | Instacart

2020 - 2025 • 5 years

Los Angeles, CA

Archdiocese of Los Angeles

2018 - 2021 • 3 years

Los Angeles, CA

Holy Family Church

2017 - 2018 • 1 year

Wilmington, CA

Uber Technologies

2016 - 2017 • 1 year

Ft. Lauderdale, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Thomas H

Series 65

El Paso, TX

Retirement Resources Wealth Management, Lp

Thomas Herbert is a financial advisor at Retirement Resources Wealth Management, LP in El Paso, TX, holding a Series 65 designation with 18 years of industry experience. He has been with the firm since 2004. Retirement Resources Wealth Management serves individual investors, trusts, estates, charitable organizations, and small businesses, offering financial planning, investment management, retirement, and estate planning services. The firm uses a strategic asset-allocation approach combining passive index and exchange-traded funds with selective active management, providing globally diversified portfolios managed under documented investment policy statements.

General retirement planning Income planning General tax planning Passive / index investing
user avatar

David P

Series 65

El Paso, TX

Rockbound Wealth Management

David Preece is a financial advisor at Rockbound Wealth Management in El Paso, TX, holding a Series 65 designation with 18 years of industry experience. He previously worked at Retirement Resources Wealth Management, LP for 10 years before founding Rockbound in 2018. Outside of his advisory role, he owns Elephant Investment Group, LP, a business involved in buying, developing, and selling residential real estate. Rockbound Wealth Management is an independent, fee-only Registered Investment Adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a strategic asset-allocation approach using core-and-satellite portfolios, combining passive index funds with selective active strategies, and offers both retail and institutional advisory services.

General retirement planning Income planning General tax planning Passive / index investing
user avatar

David W

Series 65

El Paso, TX

White Sands Family Office LLC

David Weingarten is a Series 65-licensed financial advisor with four years of industry experience. He is currently the sole advisor at White Sands Family Office LLC in El Paso, TX, where he has worked since 2025. Prior to this, he held roles at Skytex Mexico, Produccion Espiral, Financiera Fortaleza SA de CV SOFOM ENR, and Virtus Family Office, LLC. White Sands Family Office is an independent investment adviser that offers asset management and financial planning services to individuals, high-net-worth clients, and other advisers. The firm emphasizes fundamental analysis and long-term strategies while providing solicitor services to refer clients to third-party money managers.

Wealth management Charitable giving & philanthropy Business Financial Management
user avatar

Jason B

Series 65

El Paso, TX

J Beaver Investment Advisors Inc

Jason Beaver is the sole advisor at J Beaver Investment Advisors Inc in El Paso, TX, holding a Series 65 designation with 19 years of industry experience. He has worked at The Ruben E. Guerra Company, LLC since 2006 and founded his own firm in 2020. J Beaver Investment Advisors serves a diverse client base including individual clients, foundations, trusts, corporate accounts, and pension or profit-sharing plans. The firm provides fee-for-service financial planning and investment advice, utilizing model-driven investment management with options for discretionary or non-discretionary services, and offers specialized pension consulting and qualified plan subaccount analysis.

College savings (529s, UTMA, etc.)
user avatar

Benjamin L

CFP®, Series 66

El Paso, TX

PECUSAVVY Financial

Benjamin Lopez is a CFP® and holds a Series 66 license with 10 years of industry experience. He is the principal advisor at Pecusavvy Financial, an independent firm he founded in 2026. Prior to starting his own practice, Lopez worked at Morgan Stanley for seven years and Waddell & Reed for four years. He serves as a board member of the El Paso Estate Planning Council, supporting chapter growth and recruitment. Pecusavvy Financial provides wealth management, discretionary investment management, and financial planning services to individuals, high-net-worth clients, and retirement plan sponsors. The firm emphasizes a long-term investment approach based on fundamental analysis, utilizing low-cost mutual funds and ETFs, and offers specialized pension consulting and retirement plan advisory services.

Wealth management
user avatar

Thomas F

Series 65

El Paso, TX

Cimarron Capital Management, LLC

Thomas Finser is the sole advisor at Cimarron Capital Management, LLC in El Paso, TX, holding a Series 65 designation with 10 years of industry experience. He has been with Cimarron Capital Management since its founding in 2016. Cimarron Capital Management provides investment advisory and ongoing portfolio management services to individual and high-net-worth clients, emphasizing small-cap value investments. The firm employs fundamental analysis and a long-term trading approach, managing accounts on a discretionary basis and tailoring strategies to each client’s goals, risk tolerance, and time horizon.

Active portfolio management
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