Malia S Morales

Advisor at ROCKEFELLER FINANCIAL Llc — Dallas, TX Crescent Court

Updated today

Credentials

Series 66

Experience

19 years

Location

Dallas, TX 75201

ROCKEFELLER FINANCIAL Llc logo

ROCKEFELLER FINANCIAL Llc

Enterprise

Total advisors

1,034

Across 134 offices

Clients per advisor

46 Low

Avg AUM per client

$1,718,381 Very High

HNW client ratio

32% High

About

Malia Morales is a Private Wealth Advisor and managing partner of the Tyler, Bybee, Lane, Morales Group within Merrill Private Wealth Management. She has over 20 years of experience advising founders, corporate executives, and business owners. Malia leads a 12-person team and oversees $4 billion in assets as of January 2026. Her client focus includes areas such as college education planning, executive compensation, family wealth management strategies, legacy planning, philanthropic planning, and specialized services for women, sports, and entertainment professionals.

Malia holds multiple professional designations including Certified Investment Management Analyst (CIMA), Certified Divorce Financial Analyst (CDFA), Chartered Retirement Planning Counselor (CRPC), and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA). She has been designated as a Senior Portfolio Manager within Merrill's Investment Advisory Program, managing discretionary personalized and defined investment strategies. Malia frequently speaks at industry conferences and has presented at events hosted by Forbes, Barron's, Standard & Poor's/Dow Jones, and State Street Global Advisors.

She graduated from Stanford University with dual bachelor's degrees in Political Science and Media Communications with an emphasis in Media Technology and Psychology. Active in her community, Malia supports organizations such as the Child Rescue Coalition, for which she directed and produced a documentary about the abuse, exploitation, and trafficking of young children. She is also involved with Fundacion Social Antorchas de Vida, Funicancer, Operation Underground Railroad, and Thorn. Malia lives in Houston with her husband and two children.

Client services

Based on ROCKEFELLER FINANCIAL Llc

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Concentrated stock management Business succession planning Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

Demographic focus

Women Professionals Young Families

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Fee options

Fixed

Flat fees charged for certain financial planning reports and analyses

Percentage

$0+: up to 2% annually for Non-Discretionary Investment Advisory and Consulting Services $0+: up to 1.25% annually for Retirement Plan Services (asset-based fee) $0+: up to 0.60% annually for Rockefeller Personalized Portfolios program fee (based on average daily balance)

Commissions

Commission or transaction-based compensation for brokerage services and distribution fees/placement fees for certain alternative investments

Project-based

Hourly rates charged for financial planning services, if applicable

Other

Minimum fee: No minimum fee for Non-Discretionary Investment Advisory and Consulting Services; $5,000 minimum annual fee for Retirement Plan Services Fee-only: Flat fees or hourly fees for Financial Planning Services, negotiable and vary based on scope

Location

See office

Dallas, TX Crescent Court

300 Crescent Court, Suite 1450

Dallas TX 75201

Advisors at this office

126

Most active in

Texas

Work history

19 years of industry experience

Rockefeller Financial LLC

2026 - Present • 1 year

Houston, TX

Bank Of America, Na

2009 - 2026 • 17 years

Dallas, TX

Merrill Lynch, Pierce, Fenner & Smith Incorporated : 7691

2006 - 2026 • 20 years

Houston, TX

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

John W

Series 63, Series 66, Series 65

Dallas, TX

Coppell Advisory Solutions LLC

John Wessels is a financial advisor with Coppell Advisory Solutions LLC, holding Series 63, 66, and 65 licenses and with 17 years of industry experience. He has worked at Fusion Capital Management since 2020 and operates Wessels Financial Services independently. His other business activities include life and annuity insurance sales. Coppell Advisory Solutions LLC operates under the Fusion Investment Advisors brand, offering discretionary portfolio management and financial planning services to a diverse client base, including individuals, pension plans, trusts, estates, charities, and business entities. The firm employs an open-architecture investment platform using internally and externally developed asset allocation models and a wide range of investment tools, with continuous monitoring and periodic rebalancing.

Retirement income strategy General estate planning guidance Cash flow / budgeting Concentrated stock management Private / alternative investments Executive Founder/Business Owner

Robert H

CFP®, Series 7, Series 66, Series 24

Grapevine, TX

Raymond James Financial

Robert Hrnicek is a CFP® professional with 24 years of experience in the financial services industry. He is currently affiliated with Raymond James Financial and has previously worked at Wells Fargo Advisors, Morgan Stanley and Merrill Lynch. Raymond James Financial Services Advisors, Inc. serves a diverse client base ranging from individual investors to institutional and municipal entities. The firm emphasizes non-discretionary financial planning and investment consulting, supporting clients through tailored strategies and a broad affiliate network.

General retirement planning Roth conversion strategy Early retirement planning Income planning Founder/Business Owner Executive Approaching retirement Established Professionals Retired Mid-Career Professionals

Phil O

CFP®, CPWA®, ChFC®, RICP®, EA

Dallas, TX

Fair Asset Management, LLC

I began in this industry in 2010 in the aftermath of the financial crisis, working in a largely transactional, commission-based role during my first year. My employer at the time focused heavily on investments and placed little emphasis on financial advice. My following employer was fee-based - favoring the AUM business model - and focused much more on financial planning. At face value, this was a great change for me. However, as my career progressed and I learned more about our industry, my feelings on the AUM business model began to evolve. Over time, I became disenchanted with the notion that an advisor should be entitled to a cut of a client’s portfolio. It also began to dawn on me that – in this industry – most employers would value me based on how much money I brought in each year, and not necessarily on how much I was helping my clients. This ultimately is what led me to breakaway, become fully independent, and establish Fair Asset Management. I am a CERTIFIED FINANCIAL PLANNER® professional. Back in 2010 when I got my start, this was considered the “gold standard” credential of the financial planning profession. This designation - while important & valuable - represents minimum, baseline knowledge, and serves as a starting point to furthering your expertise through continuing education. I went on to become a Certified Private Wealth Advisor® professional. The CPWA® curriculum focuses on serving the needs of clients with a minimum net worth of $5 million and goes far deeper than the CFP® into areas like high-net-worth estate planning strategies, and planning for corporate executives. My experience as a CPWA® professional uniquely qualifies me to develop specific strategies to minimize taxes, monetize & protect assets, maximize growth, and transfer wealth. I then became admitted to practice before the Internal Revenue Service as an Enrolled Agent (EA). Enrolled Agent status is the highest credential the IRS awards. As taxes are intertwined with virtually every aspect of financial planning, having such a broad base of knowledge & expertise allows me to help clients navigate an ever-changing tax landscape. Enrolled Agents, like tax attorneys & CPAs, are unrestricted as to what types of tax matters they can handle. In addition to the above credentials, I am also a Chartered Financial Consultant (ChFC®), Chartered Life Underwriter (CLU®), and Retirement Income Certified Professional (RICP®).

General tax planning General retirement planning Income planning
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Jian K

Series 65

Dallas, TX

Amerina International Capital Management LLC

Jian Kong is a financial advisor at Amerina International Capital Management LLC in Dallas, TX, with 13 years of industry experience. He holds a Series 65 designation and has been with Amerina since 2012, also working at Alphabetwise Capital LLC since 2022. Kong serves as the managing member of Amerina, overseeing daily operations and investment management. Amerina International Capital Management LLC provides discretionary investment supervisory services to individuals, high-net-worth clients, and corporations. The firm employs a blend of fundamental, technical, charting, and cyclical analysis, utilizing both long- and short-term trading strategies with discretionary authority to execute transactions on behalf of clients.

Passive / index investing Real estate investing
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David W

Series 63, Series 65

Dallas, TX

Uniplan Financial Investments Inc.

David Weber is the sole advisor at Uniplan Financial Investments Inc. in Dallas, TX, holding Series 63 and Series 65 licenses with 17 years of industry experience. He has been affiliated with Uniplan Financial Investments since 2013 and has a long-standing career dating back to 1986 through his ownership and presidency of Uniplan Financial Services, Inc. Outside of his advisory role, Weber serves as treasurer for the Dallas Association of Health Underwriters. Uniplan Financial Investments provides financial planning and consulting services primarily to individual and high-net-worth clients, referring assets to third-party money managers. The firm offers customized advice through documented investment objectives and ongoing support but does not exercise discretionary trading authority or custody client assets.

General retirement planning Cash flow / budgeting
user avatar

James B

Series 63, Series 65

Dallas, TX

Coleman River Capital LLC

James Browne is a financial advisor at Coleman River Capital LLC in Dallas, TX, with 22 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Coleman River Capital since 2003. Coleman River Capital LLC provides investment advisory and portfolio management services to a diverse client base, including individuals, trusts, charitable organizations, and pension plans. The firm employs a combination of fundamental and technical analysis to construct concentrated long and short portfolios using U.S. equities, ETFs, and listed options, including strategies such as short sales and margin trading tailored to client risk profiles.

Concentrated stock management Options & derivatives strategies
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